Whether you have accepted it or not, our world has gone mobile. From the soccer mom to the CEO, we are all on the move. Our mobile devices seem like natural appendages that we were born with rather than a purchased addition to our daily lives.
This is the understandable standard of the modern day consumer and all businesses that function in today’s world need to take heed. As busy consumers, managers of family, and 9 to 5 employees and employers, home is pretty much everywhere. If a business wants to thrive in any market it has to listen to the consumer, and the consumer is saying; catch me if you can.
When utilizing mobile devices is a consumer’s prime source of information, business need to understand the importance of the local content more often tendered during a search engine mobile search. 94 percent of smartphone users are searching for a location. 51 percent visit those locations, 48 percent called those locations, and 29 percent made purchases from those locations. These are significant numbers that suggest the imperative need for SEO strategies to be locally tailored.
Out of 1.3 billion Facebook users, 390 million of them only use mobile devices. This is a massive amount of potential consumers to alienate by not having your company optimized for mobile search engines. Your clientele as a businessperson and a small business owner in particular will be derived from local patrons. It is in our nature to seek out propitiousness. The closer the establishment we are looking for is; the better chance that it will be our selection. This again is why a local SEO strategy is a game plan worth implementing.
Local businesses can easily highlight their establishment on the mobile search engine scene with basic knowledge. For one, customize your local SEO strategy to target Google and Yelp, who according to Jori Ford, the head of SEO at Spothero Inc., are the only listings that matter. You’ll want your company description to include your service or product type in its rightful category.
You need to list specific information like your store hours and direct phone number. The more information given, the better chance you have of a consumer checking out your listing over your competitors.
Consumers respond to ratings. The average consumer relies on reviews and ratings to determine their choice of business. Host a section of ratings and reviews on your site. This is undoubtedly an effective SEO practice. Connect to Google Webmaster Tools, Google Analytics and Google+. This will make you visible in local search terms. Nifty tools will attract a consumer to your site over others every time. Features like click to call, local map tracking, and social posting are conveniences that are often sought out by consumers.
Lastly, all of these tips to help you prepare a mobile-friendly SEO plan are for not if you don’t prepare yourself for the positive reaction to your efforts. 3 PM to midnight are peak hours for consumers contacting local businesses that they found through a local business mobile search engine. 75 percent of customers believe that it takes too long to make contact with a business over the phone. If you don’t answer when a customer reaches out, you will in turn miss out on their patronage.continue...
It is now official: Google mobile searches have surpassed both tablet and desktop searches. This was announced by Google some time ago. The company went ahead to state that this is happening in ten countries, including Japan and the US.
This does clarify Google's recent focus on mobile search which they tweaked their algorithm to favor mobile-friendly sites. With user search experience being at the top of their concerns, it does not come as a surprise that they would strive to ensure that the experience on its search engine site and app is interesting and friendly.
For businesses keen on running any SEO campaign, this is a really big deal when you take into consideration Google's recent implementation of the mobile friendly algorithm which is anchored on connecting mobile or smartphone searches with sites that are mobile friendly sites. The direct implication of this is that if your site is not responsive or mobile friendly then your page ranking with Google as a search engine is bound to significantly drop; negating your SEO campaign goals in the process.
Even though it is true that the organic SEO profession is one of the most fluid marketing spaces, this current change is bound to call for some far reaching changes in terms of strategy. With such a huge number of people using mobile devices it is imperative for any SEO campaign to take into consideration this fact when planning and executing their campaigns.
Being fully aware that most of the times, the required answer to a clients search query may not even lie on the web page but rather on the content that's found within the mobile app, the company has already started offering links to pages contained in mobile apps for all mobile searchers on any android device.
This change is bound to have a huge effect for sites and especially so ecommerce sites that have installed good apps and may be having problems in increasing the user numbers. A good SEO campaign can now use the search results from Google to increase the installation rates of apps and also come up with ways of boosting engagement from already existing users.
It is also worth mentioning that for an SEO campaign, even though optimizing pages in the app store is bound to improve the overall visibility of the app store, the key though is to optimize the app itself so as to increase the number of people gaining access to the app from virtually all the Google mobile searches using an Android devices.
This does imply then that many Traverse City SEO campaigns will now pay more attention to not only the visibility of the app store but also ensure that the apps being developed are also optimized so as to attract the traffic.
It important to take note that even though responsive design is considered to be mobile friendly, separate mobile sites can be considered mobile friendly, this remains the case provided the appropriate mobile annotations are applied on the site as is outlined in the search engines mobile guide. That's why it is important to run your site's major pages into the 'mobile friendly test' so as to confirm its mobile friendliness.
google, seo, mobile search, 2015, mobile, smartphones, design, strategy, mobile appsThis will go a long way in dictating whether you site will follow prospective clients to the mobile search space where they are currently headed or whether you will remain with the standard searches. No business can ignore this any longer and still survive in the online market space.continue...
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