Law Firm Web Marketing

    

Mobile Text Message Marketing for Law Firms

Law firm mobile marketing is becoming a highly effective method to obtain quality cases and retain respected clients.

Many legal practices both large and small are taking advantage of mobile marketing strategies, particularly in the form of text message marketing. Especially for law firms with a local market focus, the opportunities to go mobile are very significant.

But what exactly makes text message marketing for attorneys so great? That answer comes in many forms.

Strategic Text Message Marketing

Text message marketing or SMS (short message service) marketing is good method to obtain more traffic, but you need to execute this appropriately. The first step is building your opt-in database, or list of recipients who are willing to accept your text message blast.

After a sufficient list has been established, whether through social media, email marketing, or other creative methods, the task of tailoring SMS blasts begins. Here it is important to empathize with your market and send them an incentivizing message that offers value.

Below are 3 good examples of creative text message marketing strategies for law firms:

  • Coupons that offer a free legal analysis or consultation
  • Reminders or promotions regarding events or enticing offers
  • Setting up short codes to facilitate client communications (e.g. “text ‘APP’ to 12345 to get make an appointment.)

Mobile Marketing for the Legal Profession

Every practice offers something unique with respect to its areas of law. This means that each strategy for law firm mobile marketing is original. It is important to take into consideration the advertising and marketing objectives of the firm, and implement strategic mobile components accordingly.

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Mobile Marketing Tips for Law Firms

Mobile marketing is gaining immense popularity, and in almost any professional context. Mobile marketing for lawyers and law firms is projected to be one of the most efficient channels for branding and advertising, especially for those legal professionals who handle plaintiff-consumer cases.

However, if carried out inaccurately, mobile marketing could offer minimum returns and could even pose detrimental risks if not monitored correctly. Lawyers in particular will want to focus on mobile marketing campaigns that target very specific markets and areas of law. And with the various opportunities for mobile marketing, legal professionals will want to exploit only those techniques that will aid their marketing efforts, not hinder them.

Below are considerations and tips to help you and your practice develop the optimal mobile marketing strategy.

Considerations for Going Mobile

The first and most important step to implementing mobile marketing for your law firm is to set goals and objectives. This may require an extensive evaluation of your services and your firm's position in the market, but in essence, this phase of incubation and planning will help you figure out exactly how mobile marketing may help your firm.

Some questions you may what to ask yourself are:

  • What types of services is your target market searching for on mobile phones?
  • What types of mobile applications and mobile marketing tactics suit the firm the best?
  • What types of clients will be receiving mobile-based promotions?

Start getting your creative juices flowing, and conjuring up some innovative, yet intuitive ideas that flow with the services and brand of your firm.

A Mobile-friendly Website is a Must

Some law firm websites are complex and deep with tons of webpages. If a prospective user is looking for help from a mobile browser, you will want to make sure the content of your website is clearly viewable. More importantly, you will definitely want to ensure that you have a legitimate call to action so they can contact your firm.

In some cases, a dedicated website, such as .mobi, may need to be developed in order to cater to your mobile market. If this investment seems overkill, you can reduce the size of the mobile website to only a few key pages, or perhaps create a simple landing page that includes only basic information about your firm. And of course, don't forget about a prominent call to action.

Capturing Mobile Traffic

There are plenty of mobile advertising channels to choose from, but the most powerful come in the form of search engine marketing.

Being found in the search engines, whether on a PC or smartphone, can be a complete marketing game-changer. There are two methods to obtain better search exposure: organic SEO and Pay Per Click advertising.

Organic SEO for lawyer websites requires a more long-term investment of optimizing the content on the site, as well as executing link building campaigns and other off-site strategies. This process is a bit more time consuming, however it can offer great returns and cost-efficient marketing spend.

In Pay Per Click (PPC) advertising, the opportunities are a bit more immediate. A firm can bid for top search engine placement on the keywords that drive the best traffic. And with mobile search, attorneys can take advantage of "click to call" - when a user clicks on a paid (PPC) ad, his or her phone immediately starts calling the firm. What's nice about "click to call" is that a mobile-friendly website is not needed.

Mobility Moving Forward

First, have your goals, objectives, and overall game plan laid out. Don't be afraid to ask for insights from other marketers or even future prospects. Perhaps try surveying a few of your trusted clients to get feedback as to which mobile marketing strategies might work the best.

Mobile marketing is growing fast, so make sure your legal practice is ahead of the game.

If you have any questions or comments about mobile marketing for lawyers and law firm, please add them in the comments section below.

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4 Effective Mobile Marketing Strategies for Law Firms

Mobile Marketing Law FirmsLawyers can use mobile marketing to effectively reach qualified clients and cases. This type of marketing is becoming popular in almost all professions and its one of the most efficient channels which legal experts can use for advertising and branding. No matter the area of specialization which a legal professional offers service, mobile marketing can leveraged to provide great results.

But if it's carried out in a wrong manner, mobile marketing may offer minimal returns. Also, more risks can be posed if this promising marketing channel is not well monitored. Most lawyers will prefer targeting people who need service in a specific legal niche.

With the endless opportunities which this type of marketing offers, legal professionals can adopt it to enhance their marketing efforts and achieve success. Here are some tips and strategies that a legal practice can adopt to craft an effective mobile marketing strategy.

Build a Mobile-Friendly Site

Some law firms have big sites with tons of pages. If a visitor to the site is trying to get some help, the pages should be visible from mobile browsers. The legibility of the web page content should rank high in your priorities. Craft a powerful call to action statement that will compel the visitors to call you. In some instances, legal experts need to consider building sites such as mobi which caters specifically for the needs of mobile market. If this investment seems to strain your marketing budget, you can just cut down the number of pages to the minimal. Alternatively, a landing page that contains basic information about your legal practice and what it offers can be created.

Develop a Mobile App

Developing a mobile app is helpful for legal experts who specialize in the legal area of personal injury and auto accidents. There is something special with these groups of clients because they need legal resources that are not only timely, but also convenient. They need to know how and where they can get comprehensive legal advice when an accident occurs. The kind of an app which you will need to consider developing should be simple and easy to deploy. Your well designed app can be one of the most powerful marketing tools.

Capture Mobile Traffic

Numerous advertising channels can be used to capture mobile traffic and one of the most powerful choices is search engine marketing. All your web searches can be localized so that anyone seeking to find legal services within your city is redirected to your website. This is a powerful technique which is known to work perfectly well. It can be a complete game changer of people doing a search can find you when they search on the web. Pay per click advertising and mobile search engine optimization (SEO) is indeed some of the best methods that can be used to achieve this noble goal.

Mobility Going Forward

The goals and objectives of your mobility game plan should first be well laid down. Don't shy away from asking for tips and insights from experienced mobile marketing professionals. Set up a survey and ask a few of your clients to offer you feedback about which methods work better.

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