Law Firm Web Marketing

    

4 Effective Mobile Marketing Strategies for Law Firms

Mobile Marketing Law FirmsLawyers can use mobile marketing to effectively reach qualified clients and cases. This type of marketing is becoming popular in almost all professions and its one of the most efficient channels which legal experts can use for advertising and branding. No matter the area of specialization which a legal professional offers service, mobile marketing can leveraged to provide great results.

But if it's carried out in a wrong manner, mobile marketing may offer minimal returns. Also, more risks can be posed if this promising marketing channel is not well monitored. Most lawyers will prefer targeting people who need service in a specific legal niche.

With the endless opportunities which this type of marketing offers, legal professionals can adopt it to enhance their marketing efforts and achieve success. Here are some tips and strategies that a legal practice can adopt to craft an effective mobile marketing strategy.

Build a Mobile-Friendly Site

Some law firms have big sites with tons of pages. If a visitor to the site is trying to get some help, the pages should be visible from mobile browsers. The legibility of the web page content should rank high in your priorities. Craft a powerful call to action statement that will compel the visitors to call you. In some instances, legal experts need to consider building sites such as mobi which caters specifically for the needs of mobile market. If this investment seems to strain your marketing budget, you can just cut down the number of pages to the minimal. Alternatively, a landing page that contains basic information about your legal practice and what it offers can be created.

Develop a Mobile App

Developing a mobile app is helpful for legal experts who specialize in the legal area of personal injury and auto accidents. There is something special with these groups of clients because they need legal resources that are not only timely, but also convenient. They need to know how and where they can get comprehensive legal advice when an accident occurs. The kind of an app which you will need to consider developing should be simple and easy to deploy. Your well designed app can be one of the most powerful marketing tools.

Capture Mobile Traffic

Numerous advertising channels can be used to capture mobile traffic and one of the most powerful choices is search engine marketing. All your web searches can be localized so that anyone seeking to find legal services within your city is redirected to your website. This is a powerful technique which is known to work perfectly well. It can be a complete game changer of people doing a search can find you when they search on the web. Pay per click advertising and mobile search engine optimization (SEO) is indeed some of the best methods that can be used to achieve this noble goal.

Mobility Going Forward

The goals and objectives of your mobility game plan should first be well laid down. Don't shy away from asking for tips and insights from experienced mobile marketing professionals. Set up a survey and ask a few of your clients to offer you feedback about which methods work better.

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How Custom Mobile Apps Can Help Brand Law Firms

Custom Mobile AppsRecently there has been advancement in technology mainly towards the development of Smartphone and tablets, many of which law firms can leverage to brand their practice.

With increase in mobile use, this has left businesses and firms no option but to tailor their businesses to suit and tap into the ever-growing number of people who are addicted to their phones. As a results, growth in the development of custom mobile applications, which are commonly referred to as mobile apps, has skyrocketed.

This has been a key tool for businesses in growing their market share and increasing their market presence. Law firms should also venture into the technology field by embracing custom mobile apps to bring the law closer to their clients.

Custom mobile apps can be used by law firms to serve many purposes. Among them social media marketing. Custom mobile apps can be connected to a number of social media websites such as Twitter, Facebook and my space. Integration of these mobile apps with social networking is of importance in that clients and lawyers will be able to communicate on the go, regardless of the distance between the two. Clients can then receive legal advice from their law firm or even set up meetings with their lawyers just by using custom mobile app. These tactics result in some of the most effective mobile marketing strategies.

Custom mobile apps can also be used as a marketing tool. A law firm can have software developers develop a custom mobile app that has the firm's logos and preferred colors. These apps will also have modules, which will explain various practices that the law firm has specialized in such as tort law, commercial law and so on and so forth. The apps can still have the firms contact details, which will be of much use to potential clients who will want to contact the law firm. Real time maps and Global Positioning Systems (GPS) integrated in a mobile app can provide clients with directions from wherever they are in the law firms' offices.

Mobile apps can be of much benefit to not only the firm's client, but also a lawyer. Custom mobile apps, which have periodicals and various law related books, magazines and journals integrated into them, can be of much help to lawyers on the move. This is so because the lawyers will be able to read while in a train or waiting in line at a store.

Lawyers can then research on their legal cases from their mobile phones from anywhere in the world without the need for an Internet connection. Custom mobile apps with advice on various law fields may be of much help to clients who may wish to seek law advice without visiting a law firm.

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Why Your Company Needs Mobile Website Optimization

Mobile Website OptimizationThere is a dramatic as well as drastic increase of mobile internet users in the last couple of years. This means more and more people are now accessing the internet via their smart phones and tablets. For those doing business online, mobile website optimization (or ensuring a company has mobile-friendly website) is critical to reach consumers and effectively promote products or services.

Why Mobile Website Optimization is Essential?

Many Internet institutions, Google included, have said that by 2015, almost every single individual in the planet will own a mobile device, particularly the smart phone. That equates to nearly 6 billion users, a very enticing and large market of online shoppers and consumers. This is also means having a desktop-anchored website is no longer enough for small businesses to large scale companies.

If you run a company in this day and age, having a mobile-friendly website is a necessity. But with the huge potential presented by the mobile internet users, establishing a strong and reliable mobile web presence is now an imperative.

This is because traditional websites are configured for mobile platforms and this leads to bad user experience. In a recent study, 57% of the world’s Internet users say they would not recommend a site that has a bad mobile web presence while another 40% say they will seek another service after a bad mobile internet experience.

What Defines a Mobile-friendly Website?

There is now a trend that companies are pursuing for mobile website optimization. These are basically websites specifically designed to provide excellent user experience for the mobile internet users.

Since screens are smaller in phones and tablets, the structure, design, and schematics of mobile websites differ greatly from traditional websites. Less text, more buttons, larger fonts, and features like maps and click-to-call graphics are the major attributes of a mobile website design. Website optimization ompanies like the Web Presence Group are making a push toward mobile website optimization and user-intuitive web design.

There are several elements that make a company's mobile website design successful. These are ease of access and navigation, fast loading speed time, redirects that lead to the mobile version of the page, and readable content.

But more than just the actual look and feel of the mobile website, your company’s mobile web presence also hinges on SEO. Thus, building a mobile web presence require successfully implementing SEO and web design elements as well as offline and offsite components.

As the rapid increase of mobile internet users continues, it becomes more important for businesses to form a strong mobile web presence. Because this new breed of internet users are able to access the Internet anytime and anywhere, it is crucial that your company integrates mobile website optimization into its strategy.

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Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at FindLaw.com which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Verdict
Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.

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7 Local SEO Insights for 2015 (Insider Insights from Google)

Local SEO GoogleSEO professionals are constantly in search of new tools, insights and methods that will assist them in their ultimate goal of improved results for clients. What if you had the opportunity to learn directly from the source? Well that day has come. Google has shared very key insights that will greatly assist local SEO professionals in their quests.

Especially since the internet is more often than not used to verify the existence of a business (essentially establishing a trust between business and customer), it is imperative that SEO marketers know that true keys to success. With the wrong amount of marketing, a word of mouth sale can result in a sale for a competitor.

According to various insightful Google professionals, there are a number of common themes that should be followed for better local SEO, and they are:

  • 1. Be Easy to Find in Multiple Ways - Although businesses can be found online, it is NOT always easy to find them. No need for your clients to miss out on business because a competitor was less taxing to search for and find. You can ensure ease via the following:
     
  • 2. Schema Markup - Schema markup is NOT a ranking system, but is has the capabilities of affecting ranking systems. Use this unique markup language to your advantage and better communicate your site's content to search engines like Google. Schema also makes is much easier for engines to index and parse content.
     
  • 3. Expand Beyond the Website - Social media pages, online reviews, blogs, local directories and more will aid in SEO results. Maile Ohye (Google Developer Tech Lead) released a set of 6 videos explaining the importance of expanding beyond a website. Ohye reminds all of the importance this places in exposure.
     
  • 4. Mobile Usability - Make sure that you can be found on mobile devices. Webmaster Trends Analyst, John Mueller, recently posted about the importance that can be offered by way of Google’s Mobile Usability Tools that are now within Google Webmaster Tools.
  • 5. Leverage RSS Feeds & XML Sitemaps - Add the URL of any new or modified sites. Also include the modifications that have been made. This will assist greatly as it pertains to search crawling.
     
  • 6. Be Useful and Not Fluffed - As with any avenue of marketing, useful information is key. All content needs to also be consistent for the user and for search engines. Filling websites, etc. with overwhelming fluff will catch the eye but loose the consumer and get lost in the abundance that is the internet. Being useful also includes being accessible via a mobile device and still offering user content.
     
  • 7. NAP Data - At the bare minimum, NAP (name, address and phone number) data should be consistent everywhere that a business can be found (social media pages, review site, local directories, etc.). This is a critical element for Google local SEO and getting business ranking hiring in the local listings. Essentially, NAP data (or "citations") are like backlinks .

Google has released special Webmaster tools for mobile accessibility due to the importance that it plays with SEO and especially in the local Traverse City SEO market where local small business thrives.

These tools allows you valuable insights for the sole purpose of enhancing the consumer’s experience while unveiling pertinent insights to you. Learn of the presence of Flash content, viewports, font styles and sizes, where clickable elements are placed and more. The utilization of this information should be standard procedure right alongside planning and standard analytics.

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Why a Mobile-Friendly Site is a Must of Local Businesses

Mobile SIte Design OptimizationLocal business owners and marketing teams are realizing more clientele and recurring customers by simply creating a mobile site for their business. There are countless businesses gaining more marketing tread because they are implementing the right mobile marketing strategies coupled with a mobile friendly site design.

While a vast majority of people are using smartphones to search Google and find what they need, smart local business marketers need to adapt to these evolving times. In this article, you'll learn why building a mobile site can be exactly what you need to revamp your company's marketing efforts on the local level. There are also tips to help you optimize your mobile site to enhance the user experience of clients.

Market to the Majority

The majority of your clients and potential customers are using their phones to find businesses to find what they need. Whether it be through the search engines or when they're browsing through sites like Yelp or any other store review site.

There are a multitude of people looking for your business type and niche online through their phones, and the only way to make it easy for them is to have a mobile site. Countless people are on their smartphones, and a huge number is only going to grow as the years continue with new forms of mobile technology.

Experience Seamless Conversions

When they visit your site, you want to make sure that you are really making it a done deal that they need to give you a call, make a reservation, or come into your business location. There are restaurants who have a huge "tap to call" button on their mobile sites, and this basically allows for people to click it and instantly make a reservation. You can showcase your menu, list of services, and anything about your business that you want your clients to know about on your mobile site.

Mobile Site Design & Optimization Tips

The best thing to do is hire a professional web designer to create your mobile design. They will give you a customized design and help you enhance your entire site to make it more user friendly for your site visitors.

When people go to your site on their phone, the mobile site will be easier to use and make it much more comfortable for them to make a reservation. Make sure you have some kind of input in regards to the site so that you can design it the way you want it to. All these ideas should stem from your business' mobile site marketing strategy.

When trying to build your brand, you need to be with the technology and follow what the majority of people in the nation are doing. There are people who struggle with keeping up with the current marketing strategies.

Mobile sites are a currently developing aspect of the Internet, and a multitude of designers can help you achieve a better looking mobile site that your customers will love. The ability to increase Google rankings for specifically mobile devices on Google is another great benefit, and this single aspect can easily get you more visitors to your site. Get a mobile site and start turning visitors into customers.

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Tips to Establish a Mobile-friendly Local Marketing Strategy

Mobile Digital MarketingWhether you have accepted it or not, our world has gone mobile. From the soccer mom to the CEO, we are all on the move. Our mobile devices seem like natural appendages that we were born with rather than a purchased addition to our daily lives.

This is the understandable standard of the modern day consumer and all businesses that function in today’s world need to take heed. As busy consumers, managers of family, and 9 to 5 employees and employers, home is pretty much everywhere. If a business wants to thrive in any market it has to listen to the consumer, and the consumer is saying; catch me if you can.

Understanding the Nature of Mobile Search

When utilizing mobile devices is a consumer’s prime source of information, business need to understand the importance of the local content more often tendered during a search engine mobile search. 94 percent of smartphone users are searching for a location. 51 percent visit those locations, 48 percent called those locations, and 29 percent made purchases from those locations. These are significant numbers that suggest the imperative need for SEO strategies to be locally tailored.

Out of 1.3 billion Facebook users, 390 million of them only use mobile devices. This is a massive amount of potential consumers to alienate by not having your company optimized for mobile search engines. Your clientele as a businessperson and a small business owner in particular will be derived from local patrons. It is in our nature to seek out propitiousness. The closer the establishment we are looking for is; the better chance that it will be our selection. This again is why a local SEO strategy is a game plan worth implementing.

Developing a Mobile Digital Marketing Strategy

Local businesses can easily highlight their establishment on the mobile search engine scene with basic knowledge. For one, customize your local SEO strategy to target Google and Yelp, who according to Jori Ford, the head of SEO at Spothero Inc., are the only listings that matter. You’ll want your company description to include your service or product type in its rightful category.

You need to list specific information like your store hours and direct phone number. The more information given, the better chance you have of a consumer checking out your listing over your competitors.

Consumers respond to ratings. The average consumer relies on reviews and ratings to determine their choice of business. Host a section of ratings and reviews on your site. This is undoubtedly an effective SEO practice. Connect to Google Webmaster Tools, Google Analytics and Google+. This will make you visible in local search terms. Nifty tools will attract a consumer to your site over others every time. Features like click to call, local map tracking, and social posting are conveniences that are often sought out by consumers.

Lastly, all of these tips to help you prepare a mobile-friendly SEO plan are for not if you don’t prepare yourself for the positive reaction to your efforts. 3 PM to midnight are peak hours for consumers contacting local businesses that they found through a local business mobile search engine. 75 percent of customers believe that it takes too long to make contact with a business over the phone. If you don’t answer when a customer reaches out, you will in turn miss out on their patronage.

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SEO in 2015: Mobile Now Makes Up a Majority Of Google Searches

Google Search MobileIt is now official: Google mobile searches have surpassed both tablet and desktop searches. This was announced by Google some time ago. The company went ahead to state that this is happening in ten countries, including Japan and the US.

This does clarify Google's recent focus on mobile search which they tweaked their algorithm to favor mobile-friendly sites. With user search experience being at the top of their concerns, it does not come as a surprise that they would strive to ensure that the experience on its search engine site and app is interesting and friendly.

Implications on SEO in 2015

For businesses keen on running any SEO campaign, this is a really big deal when you take into consideration Google's recent implementation of the mobile friendly algorithm which is anchored on connecting mobile or smartphone searches with sites that are mobile friendly sites. The direct implication of this is that if your site is not responsive or mobile friendly then your page ranking with Google as a search engine is bound to significantly drop; negating your SEO campaign goals in the process.

Even though it is true that the organic SEO profession is one of the most fluid marketing spaces, this current change is bound to call for some far reaching changes in terms of strategy. With such a huge number of people using mobile devices it is imperative for any SEO campaign to take into consideration this fact when planning and executing their campaigns.

Embracing a Mobile-friendly Web Marketing Strategy

Being fully aware that most of the times, the required answer to a clients search query may not even lie on the web page but rather on the content that's found within the mobile app, the company has already started offering links to pages contained in mobile apps for all mobile searchers on any android device.

This change is bound to have a huge effect for sites and especially so ecommerce sites that have installed good apps and may be having problems in increasing the user numbers. A good SEO campaign can now use the search results from Google to increase the installation rates of apps and also come up with ways of boosting engagement from already existing users.

Could Apps Be the New Major Marketing Investment

It is also worth mentioning that for an SEO campaign, even though optimizing pages in the app store is bound to improve the overall visibility of the app store, the key though is to optimize the app itself so as to increase the number of people gaining access to the app from virtually all the Google mobile searches using an Android devices.

This does imply then that many Traverse City SEO campaigns will now pay more attention to not only the visibility of the app store but also ensure that the apps being developed are also optimized so as to attract the traffic.

It important to take note that even though responsive design is considered to be mobile friendly, separate mobile sites can be considered mobile friendly, this remains the case provided the appropriate mobile annotations are applied on the site as is outlined in the search engines mobile guide. That's why it is important to run your site's major pages into the 'mobile friendly test' so as to confirm its mobile friendliness.

google, seo, mobile search, 2015, mobile, smartphones, design, strategy, mobile appsThis will go a long way in dictating whether you site will follow prospective clients to the mobile search space where they are currently headed or whether you will remain with the standard searches. No business can ignore this any longer and still survive in the online market space.

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Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016

If there is one thing that is constantly changing with Internet, it's Google's search engine algorithm. For this reason, knowing and applying current SEO techniques that have been proven to work for long-term (and possibly the next few years) can help to ensure your law firm stays ahead of the game in this highly competitive industry.

While some of the most powerful SEO stratgies of the past may have worked for a year or two (only to become target of Google's Panda and Penguin algo updates,) some SEO strategies have been proven effective, sustainable, and safe for the long haul. Below are five SEO tips that proven effective to help uplift your law firm's rankings for 2016 and beyond.

1. Content Marketing

Google knows that good content provides value which is the reason why it rewards websites that have it. It is not enough to apply basic SEO techniques to your current content such as having a certain keyword density, etc.

According to the latest Google Panda update, high quality content that goes beyond 1,000 words can make a site go up in ranking - at least to some extent. In the field of law, you can educate your prospect clients at the same time you offer your services which can also helps you get leads.

Having this type of content can allow your firm to build a reputation for itself which has a twofold benefit since people may decide to go to your site any time they need information about certain law-related topics. Content marketing isn't limited to written content, though. Posting infographics, informative videos, etc. are sometimes better ways to engage your audience.

2. Mobile-friendly Website

On May 2015 Google confirmed that more searches are being made on smartphones than on desktops. What this means is that if your firm doesn't have a mobile-friendly design, it may not have the results you are expecting. A responsive design is essentially a requirement for not just SEO but also web presence optimization as a whole. The way your present your website's content and services on a smartphone can't be the same way you present it on a desktop which is the reason why you should not take this step slightly.

3. Schema Markup

Although schema markup isn't very popular, it is right now one of the best ways to improve your rankings. Schema markup is a code that allows Google to provide more information about your website to people. For instance, schema markup can tell search engines if your content relates to articles or events or local businesses, etc. to help it rank in the most convenient way for users.

According to some studies, only 0.3% of websites use it and those that use it generally rank four positions above those that don't use it. If there's a way you can get ahead of the game in your industry is applying schema markup to your site.

4. Social Media

Social media sites are the second most visited sites after search engines themselves. Having business pages in the most popular social networks (Facebook, Twitter, LinkedIn, etc.) and connecting with your prospect and current clients as well as having social media buttons in your website and providing links on your blog can boost your rankings.

Google knows that going social is a trend that can always stay active. Remember to encourage your visitors to like and share your content. This brings more social value to your content, and thus bring greater SEO value to your content.

5. Voice Search

SEO never before considered voice search. However, with more operating systems providing it, this issue can no longer be left aside. Apple, Google, and Windows devices have their own versions of voice search, your content and website in general should be voice search friendly.

How is this done? posting articles in your blog answering questions (what, who, why, how, when, where) is the best ways to rank in these types of searches.

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