Law Firm Web Marketing

    

Improve Your Law Firm SEO with LocalBusiness Schema Markup

Web Design SEOLaw firms are typically local businesses, and as such, local SEO is primary endeavor for most law firm marketing teams. In a competitive local SEO space, law firms need every advantage they can get when optimizing their website. Marking-up pages of the website using Schema is one advantage that not all SEO-inclined law firms are leveraging.

Schema.org is a resource designed for webmasters and web marketers alike that contains HTML tags that can integrated in a page's content. These Schema markup tags make use of specific "microdata" which better defines the content of the page. In other words, Schema enables webmasters to better communicate what the content of a page is about to search engines.

From an SEO standpoint, certain tags can be used to define a business' name, address, phone, description, hours of operation, images, etc. So when Schema is properly integrated on a law firm's website, search engines like Google can better interpret the website and rank it accordingly (often times better than websites without Schema.)

LocalBusiness Schema for Law Firm SEO

There are many different forms or categories of Schema that may apply to a law firm, such as "Organization" or "Brand." However, in most cases of law firm SEO, we'll focus primarily on LocalBusiness Schema.

With LocalBusiness Schema, a law firm can tell Google specifically everything it needs to know to better understand the website and it's intention. For SEO, the most important tags or attributes to consider implementing include:

  • Business name
  • Address or location
  • Phone number
  • Hours of operation
  • Brand (associated with the location)

But that's just the tip of the iceberg. A law firm can leverage Schema when marking-up text (H1's, important descriptions mentioned in text [that might be keyword relevant], etc.)

Implementing Schema for Law firms

In order to implement Schema markup, your law firm needs to leverage some degree of HTML/technical capacity. Depending on the nature of how a firm manages the website content, in short, you need to implement code in the backend of the website.

If you're working with a SEO-friendly web designer or website developer, most of these tasks will be basic tasks for this individual (and highly suggested) as much of the implementation will be hardcoded and easily dropped in the proper places.

If you managed your website's content using a CMS (content management system), then you may run into some limitations. Fortunately, Wordpress offers a wide range of plug-ins that can be used specifically for Schema markup. This can make the job extremely easy and convenient, even for individuals with little to no HTML knowledge.

Not only can Schema significant boost the value, authority, and overall keyword rankings of a website, but it can improve the overall law firm SEO Traverse City efforts in more ways than one. Many SEO's have noted attaining better rankings in Google local search, as well as organic. Additionally, the integration of Schema can help generate eye-grabbing rich snippets in Google's search results. This not only leads to expanded real estate on Google's search results, but also greater click-throughs and overall traffic.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.