Law Firm Web Marketing


5 Tips for Optimizing Your Law Firm's Google+ Local Page

Google Plus OptimizationGoogle+ has grown significantly in recent months, and it's starting to become a real contender against other, longer-standing social media sites.

Not only is there a rising number of users on this popular site, but the pages show-up in the organic search engine results (Google local listings.) As a result, Google+ has served as valuable tool to advance your firm's local SEO efforts and promote your legal services to qualified parties.

If you haven't taken full advantage of this site yet, you should consider these five tips for Google+ Local optimization to get the most out of this exciting social media network.

1. Fully Populate Your Law Firm's Google+ Page

First and foremost, you shouldn't leave any empty spaces on your Google+ Local page. Make sure that you make it clear what type of law firm you operate, where it is located and when your business hours are; this will have an impact on how easily your profile pops up in the search engine rankings.

Not only will providing this information make your Google+ Local page more likely to appear when people are looking for law firms in your area, but offering complete transparency will make your law firm seem legitimate and respectable. Plus, adding your website address, phone numbers, fax numbers and more will make it that much easier for potential clients to get in contact with you.

2. Encourage Client Reviews

It's easy for previous clients to leave reviews on your Google+ Local profile, and you should encourage them to do so whenever possible. Reviews show that people have used your services in the past, which can net you a higher standing with Google+ as a whole. Plus, when potential clients see positive reviews from satisfied previous clients, they will be more likely to want to hire you for their legal needs.

3. Apply Keyword Optimization and Other SEO Techniques

Keyword optimization and SEO aren't just important on your website; they're important on your Google+ Local profile as well. For maximum optimization potential, you should incorporate appropriate and relevant keywords; this will help your profile pop up in the search engine rankings and will help you gain more well-targeted traffic.

4. Use Third-Party Reviews

First-hand reviews from your loyal clients aren't the only thing that can help you establish legitimacy and help bring your profile to the top. Generating good reviews and citations will help show that you are in touch with your client base and will help you establish a strong reputation.

5. Prove Your Firm's Legitimacy

There are a lot of law firms, businesses and other organizations that are fighting to be found on Google, and some of them aren't so legitimate. Therefore, you have to prove that your firm is a legitimate business and that you are a legitimate lawyer. Ensuring that your profile comes across as a fully legitimate extension of your law firm will help ensure that you are well-respected by Google+ and therefore recommended to more potential clients.

One way of ensuring this is to submit and verify your Google+ Local page. This option can be found while in edit mode on your firm's page. Once submitted, Google will send out a personalized postcard with a PIN verification which you must later confirm on the page. This is Google's way of ensuring the legitimacy of your law firm and local business.

If you haven't jumped on board with Google+ Local or haven't focused on Google+ Local optimization, now is the time to do it. This site has grown exponentially in a short period of time, and it will only get bigger. Making sure that you're fully visible on this important social media site can mean good things for you and your law firm.


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