Law Firm Web Marketing

    

3 Momentous Tips for Local SEO

Long informative posts are over-rated. So in this short post, I will outline three momentous tips for local SEO. Although these SEO tips are quite simple, they will significantly help to increase your law firm's search ranking in the Google local listings.

1. Get on Google Plus

Although Google Plus is a social media network, it directly correlates to the local organic search listings. When you have your Google Plus page created and populated, there are two important tasks you'll want to do in order to gain the most local SEO value:

1. Include a link on the law firm's website that directs to its Google Plus page. The exact HTML code for this link can be found on the Google Plus page while in edit mode. The code snippet will include the recommended anchor text “Follow us on Google+” along with a “rel=publisher” snippet in the link’s code.

2. Add a link on law firm's Google Plus page that points to its website. These is a specific field for this located on the About tab on the Google Plus page.

These two links alone will provide the "verification" need to give your listing a jump in Google local search. Think of this as a credibility measure of being one within the house (Google, that is.)

2. Seek Local Linking Opportunities

Generating link popularity is one of the most highly-sought after sources for better search rankings. However, instead of finding high authority link sources (or websites with high PageRank,) seek out local link sources.

As a law firm, one of the best places to start is with the local connections you already have. Perhaps you can write a guest blog post for a fellow attorney in the area. Because that blog has local relevance with your website, any backlinks you add in the article will have greater value for local SEO.

You should also scout for local web directories, as well as directories that reflect law or your specific legal practice. The idea is that you want to generate link popularity from relevant sources, not just high authority sources.

3. Start Producing & Sharing Content

You may have heard of a little phrase called inbound marketing. It flows directly with content marketing, which is producing and sharing awesome content with the intention of inbounding traffic directly to your website or landing page.

From a lawyer's perspective, think about the forms of content that will educated your audience. Perhaps you handle DUI defense cases. You could write an informative article about DUI defense and share it using various social media networks. Interested readers may then turn to you for legal help regarding their DUI case.

When you think about it, these three local SEO tips are interrelated. Google Plus and guest blogging opportunities help you share and gain further the content you produce. Let us know what you think of these tips, or if you have additional tips to add.

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3 of the Most Trusted and Authoritative Directories for Organic SEO

organic seo, backlinks, directoriesFinding good sources for backlinks is an integral aspect to the organic SEO process. In order for a website to be competitive in organic search, quality backlinks are a must.

Quality is critical in this aspect of SEO, making the process of building backlinks a meticulous task. In short, there are various limitations and risks involved, such as being penalized by Google for unnatural backlinks pointing to a site.

So how does overcome these hurdles to create a successful organic SEO campaign? A classic solution is to utilize trusted and authoritative directories. Although many directories have lost their SEO value, there are still several out there that provide adequate link juice for SEO.

Below are three of quality directories that can help supplement your organic SEO strategy.

The Elib.org International Directory

Elib.org is a high authority directory that offers a wealth of categories for various industries and markets. This helps to ensure that the backlinks coming from a listing are as relevant as possible.

Elib.org offers three types of directory submissions: basic, express, and sponsored. Each require payment at different price points, however the more premium the choice the great value to be had for organic SEO.

The "sponsored" submission offers the greatest SEO-impact because you can include up to five backlinks in a listing profile. Just be sure to blend the anchor text of any additional backlinks to ensure they appear natural (and not over-optimized.)

The Yahoo! Directory

The Yahoo! Directory listings are recognized for top-shelf backlinks. In addition to Google, the Yahoo! Directory can significantly aid keyword rankings in Bing and Yahoo! search engines.

The downside to this directory is that the investment is not cheap. The annual fee is hefty $299, but if your organic SEO budget allows, then this solid directory is definitely opt for this one.

The DMOZ Directory

The DMOZ directory has a track record for aiding organic SEO projects of all types. It's a well-known directory that's supported by expertise that most other directories fail to offer. As an authoritative backlink sources with a PageRank of 7, DMOZ.org is a must-pursue for all organic SEO experts in the profession, (not to mention that it's completely free.)

When you visit DMOZ.org, simply find the category in which your website best falls under. Then, near the top right of the page, click the "Suggest URL" link to submitted the domain of interest. The timeline is questionable, but if the site is legit and completely matches that of the chosen category, it should be a matter of weeks before you get a nice backlink to your website.

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Best Directories for Law Firm SEO and Inbound Marketing

Law firms face a lot of competition in Google search (particularly Google Places and local SEO;) But it is possible to increase your organic search presence by utilizing prominent directories for law firm SEO and inbound marketing.

As you may already know, links from relevant and authoritative can help to enhance your firm's ranking organic search. These backlinks legitimize your firm in search, in addition to allowing you to reach a larger audience (via both greater search exposure and inbound marketing potential.) This can translates to an increase in more cases to choose from and more clients.

There are various directories that can offer valuable backlinks for your law firm. These three will help you attain your optimization goals within a shorter period of time.

Lawyers.com

Lawyers.com is a renowned directory and it should be one of your primary options for local Google Places SEO. This is a free directory, which is designed for small companies and individuals. It offers reliable and accurate profiles of law firms and lawyers across the world.

Lawyers.com provides a wide range of information on law issues therefore it will attract individuals who require attorneys. Users get tips on how to identify suitable lawyers and there is an interactive forum for both attorneys and individuals. To join Lawyers.com, companies are required to fill in a form on the site to create a profile, which will help to bring in potential clients.

LexMundi.com

Lex Mundi is a directory that includes some of the best independent law firms in the world. The directory offers users an opportunity to share information about a variety of law topics. It also encourages communication among its members and this helps to enhance service provision.

Lex Mundi promotes independence and this makes it a suitable option for law firm SEO. Firms can request for membership on the directory's site by filling in a simple form. Once you join the directory, you will be one of the 160 premier member firms with over 21,000 lawyers in more than 100 countries .

Avvo.com

Avvo is committed to assist individuals to make informed legal decisions. This directory rates lawyers and offers free profiles for members. These profiles provide valuable information such as lawyer skills, background, disciplinary record and client reviews.

Avvo is keen to offer consumers the best legal assistance. You can partner or advertise with the directory to get back links for your company's website. Avvo will provide data and widgets to your website. You can link to the directory and add your profile on your official site to legitimize your company. To partner with the directory, you are required to send an email to get further instructions.

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5 Pillars of a Successful Local SEO Strategy for Lawyers

SEOToday's marketing strategies have shifted to online, even for law firms. When it comes to online marketing, SEO holds an integral segment in many different campaigns. Attaining top search exposure for relevant keyword targets can drive more clients and awareness to a law firm or a lawyer.

As people have become more dependent online, properly using SEO tactics and strategies can give lawyers and law firms the leverage they needed to bolster their reputation and drive new cases to their firm. If you are a lawyer or managing the marketing for a law firm, here are some effective SEO tips to boost your rankings and build a strong following of advocates.

1. Website Design and Optimization

Today, it is virtually impossible for lawyers to gain a competitive edge without a website. not to have their own websites. The idea is to design a website that is aligned to your mission, vision and target market. Professional looking websites require intensive research, something that website designers have mastered through time. It is important to create a website that has logical and intuitive navigation to put your online audience at ease in finding what they are looking for.

Although web design is outside the realm of SEO, offering a quality user experience helps to ensure your visitors stay on your site and turn into valuable leads. The right balance of white space and margins, custom CSS, graphics resolution, launching capability, and cross-browser compatibility - all of these elements must be top of mind when designing an SEO-friendly website.

In addition to a captivating website design, lawyer SEO must also focus on its on-page optimization. Search engines crawl, digest, and index the content of a website. When developing on-page content, it is important to place relevant keywords in the page title, meta description, headings, subheadings, and paragraph copy of a page.

For instance, if you are a divorce lawyer, try to ensure that the phrase "divorce lawyer" is strategically placed in these aspects of a page's content. It is also important to include your keywords in the URL when naming page. Lastly, when adding images, it is important to incorporate keywords as the images file name (before uploading) as well as in the image ALT tag, respectively.

2. Relevant and Valuable Content

When it comes to content, it is imperative to publish relevant pages that specific to your legal expertise. Important content to publish on your site are case studies, legal analysis, frequently asked questions about legal proceedings, white papers, and so on. Keep in mind though that good lawyer SEO strategies will sometimes include industry-specific information that can be easily digested by simple readers. Try to explain legal jargon in the simplest ways possible for your reader's easy understanding. Once content are developed accordingly, you can easily get into the top of the SEO ranking heap and promote excellent reputation for your practice.

3. Social Media Engagement

Social media has become a force to reckon with in today's search engine ranking algorithm. As important as having a website for lawyer SEO is your presence on social media. The more shares, re-tweets, and likes your SEO strategy have, the more it will boost your rankings and authority on your specific legal practice. Be visible in Google+, Facebook, Twitter, and LinkedIn. This is a great avenue for you to assert your expertise and knowledge, thereby, developing good reputation for your legal practice. Be professional when engaging in conversations on legal issues relevant to your legal expertise.

4. Create Back Links

If you are familiar about search engine algorithm, you may have an idea on why it is important to be consistent and reliable. Search engine algorithms do not just crawl and bank on keyword hits. Through time, it has been developed to evade Black Hat SEO tactics and rely more on "ethical" White Hat strategies when crawling for data to provide to end users. One important aspect that indicates relevance of your website and its content is the number of high quality links pointed back at you. With great content, you can easily create links from authority sites. This, in turn, will make search engines believe of your websites reliability and trustworthiness. Great content always build more links. The more links you acquire, the higher you go on the SERPs. The higher you go, the greater is the traffic coming in.

5. Earn Honest Reviews

Earning honest reviews, whether on your Google+ Local or Yelp page, is an important matter involves ethics (but can significantly improve your local SEO Peoria IL efforts.) Fake reviews are direct violations to review sites term of service and to state laws. Steer clear of services that offer fake reviews. When it comes to reviews, be truthful as much as possible. Today's SEO is more driven for quality and reputability. To boost your lawyer SEO results, it is better to get positive reviews from actual clients who are truly satisfied with your services.

So whether you're doing lawyer SEO in Atlanta, Peoria, or Traverse City, these same general strategies and tips will help your web presence thrive in the organic search results. To learn more, stay abreast the latest blog posts here at the Law Firm Web Marketing blog.

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Local SEO Strategy Insights for 2014

SEOLocal SEO uses a different techniques compared to traditional forms of SEO. Most local SEO strategies in 2013 focused on making sure a business or firm appeared on the top local directories such as Yelp, Yahoo and Google+. Although it is important to get listed on the local directories, more effort is needed to ensure your firm is able to contend in competive local marketplace of legal services.

Change your perception of local SEO and ensure your law firm gets solid results. Check out these three angles in which view your 2014 local SEO strategy.

Be Active in Social Media

Most law firms understand how important it is for them to have online presence on social media, however not all firms take advantage of the available audience. Some think so long as they have a presence on social media, and placed a link back to their site, their local SEO efforts have been accomplished.

You need to do more to direct traffic to your site. You need to engage your audience on social media to make it count. So how can this be done?

  • Encourage the satisfied customers to leave reviews about tyour legal services.
  • Attract larger audiences by coming up with promotions on social media like Google offers.
  • Get bigger audiences by engaging them more.- Get images optimized then go ahead and upload them on social sites.- Connect with respectable professionals who stand out in their area of expertise.
  • Business pages on social media can also provide great authority for local SEO with some of the Yelp pages having a page ranking of 5.- Social credibility is important for people who are looking to get good search engine rankings.

There is a correlation between the number of Facebook or Twitter followers with the search engine rankings. So do not neglect social media in your local SEO plan for 2014.

Links are Better than Citations

Search engine rankings are normally affected by the number and quality of external links that point to certain websites. You should start building and earning links to your website once it has been well established on the local business directories.

This allows you to get in touch with other professionals allowing them to make guest blog posts on your website. You need to cultivate such relationships since they will help you in future marketing. The new members also get listed in the local chamber website, so invest in this membership if it makes sense for your budget and marketing efforts. 

You need to provide great content to gain good audiences. When people realize that you actually give them valuable information, you are likely to get more links back to your website. You need to brand yourself as far as a certain niche is concerned. Make sure that people get the sense that you know your stuff. Use articles and videos to pass information. These are the different ways you can use to pass on content for SEO Peoria IL.

Create Valuable Content

By now you should be aware of the phrase "content is king". This has been true over the years but this is gradually changing. The focus has shifted from providing content that is full of keywords to providing content that is relevant to a particular audience. In short, you need to know the needs of your target audience then provide them with content they can identify with.

Assess your target audience and find out from them about the problems and issues they are facing.- Ask yourself how you can go about helping them based on the resources available to you.- Which mode of communication would be most effective for your audience?- Look at the different businesses and find out which ones are likely to thrive on social media and Google searches. You will notice that the most successful businesses are the ones which have great blogs, videos, podcasts and graphics being used to carry out marketing

Refresh Your Local SEO Strategy in 2014

Assess your organization's marketing plan so as to decide how much time or money you are willing to allocate to it. Come up with fresh ideas that shift focus to creating online marketing strategies for content. You should also do your best to ensure that you establish social media presence that is legitimate. As hard as some of these concepts may seem, at the end of the day, they are likely to have a positive influence on the local SEO especially in 2014.

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New Age SEO: Replace Optimized Anchor Text with Optimized Co-Occurence

New Age SEOLink anchor text is a touchy subject for SEO's and search marketers. Google is really cracking down on site that are tied to unnatural, keyword-optimized anchor text (both inbound and outbound links.)

As a result, naturalization is essential to avoid getting deindexed.

But how does one establish keyword relevancy and optimum SEO results when anchor text must be natural?

In addition to diversifying the nature of your links, learning the premis of co-occurence will help plant a seed for mindful yet effective SEO for the future.

What's Co-occurence and How Does it Impact SEO

"Co-occurence" spawned in late 2012 when Rand Fishkin mentioned it in a Whiteboard Friday presentation.

Rand pointed out a couple mildly-authoritative websites (that had little to no on-page SEO done) that were ranking highly for competitive keyword phrases. Additionally and after assessing the backlink portfolio of these mysteriously ranking sites, the anchor text of the links pointing to the sites was not keyword-optimized.

So what enabled these sites to rank so highly for competitive keyword phrases?

Co-occurence.

That is, the occurrence of certain keywords surrounding a link can influence the link (and the link destination's) relevancy for those surrounding keywords.

For example, let's imagine that the text of an article mentions mobile phones six times in one paragraph. A natural outbound link in that paragraph will assume some degree of keyword relevancy on mobile phones due to the co-occurence of that phrase surrouding the link.

You dig?

Moving forward as an adaptive SEO provider, you should keep the concept of co-occueance top of mind to ensure the transparency (and the effectiveness) of your SEO services and strategies. SEO is becoming a game of survival of the fittest, and only the SEO experts who adapt to the rapidly evolving standards of Google search will win.

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Hiring a Local SEO Company for Your Law Firm? Know What to Consider

Local SEOWhen law firms turn to the resources and experience of a local SEO company, there are several considerations that need to be kept top of mind. From link building and social media to communications and reporting, many aspects must be highlighted upon hiring an SEO company.

In this article, we dive into the top considerations that your law firm should have when recruiting the help of a proficient SEO company.

Educate Yourself

The first and perhaps most important aspect of being a savvy shopper for SEO services is to learn a bit about SEO yourself. Understanding the differences in on-page and off-page SEO, link generation, citations, and other basic principals will enable you to weed out the companies that might not be aligned with your best interests. A few good resources to learn about local SEO are the blogs of Moz and Click Centric SEO.

Experience & Track Record

A local SEO firm should offer some degree of experience helping local clients. Be sure to ask for examples, case studies, or referrals from other local companies in the area. Proof of success is a vital decision when investing in an SEO company, because results and rankings should never be guaranteed. Guaranteed rankings should raise a red flag.

No Guarantee in Ranking

Dovetailing on the previous consideration: no legitimate SEO company should guarantee search engine rankings. It's only a fallacy that a company claims to control Google rankings. Solid SEO companies do what they can to the best of the ability, and some service providers may be able to provide approximations of when and how high a site will rank based on a thorough competitive analysis.

Link Generation

Generating links is one of the most important components of any law firm SEO strategy. Link building is one facet of SEO that has gotten a lot of attention recently. The link generation tactics that worked last year may get you penalized this year. As a result, it's important to understand how your prospective SEO company generates links to your site. In short, natural link generation is vital for sustainable success.

Services Beyond SEO

Most SEO firms these days offer more than just SEO services. Some of the more comprehensive SEO companies also offer web design, mobile marketing, and related services. One service that should now (almost always) be integrated with SEO is social media marketing. Even if the firm offers insights and consulting on how social activity can influence SEO, this is a huge consideration that you law firm mush consider.

Social Media Marketing

Integrating social media with SEO go hand in hand. The social signals (shares, likes, tweets, etc.) that stem from social media can influence search engine credibility and overall keyword rankings. It's often best if your SEO firm can provide guidance and offer ideas of social media marketing strategies that will help facilitate the SEO strategy.

Far too often, law firms find themselves working with local SEO companies in Peoria, IL that don't meet the mark. The profession is not easy as best practices are constantly evolving. Seek out those adaptive SEO firms that can help you achieve sustainable, long-term results that not only benefit your SEO efforts and keyword rankings, but your overall inbound marketing efforts in getting quality cases.

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Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at FindLaw.com which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Verdict
Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.

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Advanced Local SEO Tips for Law Firms & Legal Professionals

Local SEO for law firms and legal professionals is a lot different than optimizing a site for the entire world wide web. In short, the Google local search results is influenced by different factors than the results shown for general, non-geographically relevant searches.

SEO Company Peoria IL

There are a lot of things which a law firm need to follow for making their website optimal for local search. Below we share advanced SEO tips which should be utilized by local law firms that want to have higher rankings in the local search results.

Learn and Implement Local Business Schema Markup

Local business schema markup is HTML markup in which standardizes the information related to a local business for all the big three search engines. Google, Bing and Yahoo have come together to create this schema markup so that businesses can provide all the related information in a particular set of code and the search engine crawlers can crawl their website and gather this information to display in their Web results.

For example, in Google local search results, the opening hours and closing hours of a local business are clearly available. These timings are picked up by search engine spiders from the data wrapped in Local Business Schema Markup. Having the required data in a structured way on the web page provides information to search engines about your business and the more information you provide, the more relevant search results are going to be. Having proper data will not only result in higher rankings but also higher click throughs on the search results page to your website.

Audit Your Citations

For general queries on the search engines, back links from high page rank websites matter a lot. In the world of local SEO, the citations play an equally important role.

In the case of local SEO one should keep regularly auditing their citations. The more authentic their citations are, the better for the website in local SEO. If there are many variations of your local citations out there on the web, it will confuse the search engines and your web rankings will suffer.

To properly audit your local citations, you'll need to crawl the scan with multiple variations of your business name, your phone number, your business address. Once you identify the various different versions, you should reach out to the websites which host these variations and request them for corrections at the end.

Build Links from Locally Relevant Sites

For local SEO, it is important to have links from locally-relevant sites sites. For example, if you are trying to rank for locksmiths in New York City, then back links from related local sites will help you a lot in search engine rankings as compared to backlink from a Los Angeles based business.

Relevancy has become very important these days in Google's current search engine ranking algorithm. The more relevant links pointing to your website, the higher your rank is going to be in the search results. Therefore, your backlink building should be geared toward locally relevant sites.

For more insights on this, check out Local SEO Guide's posts on link building. Also of great value for link building is Eric Ward and the many publications he produces on this topic.

Get Social (Both Online and Off-Line)

Do you know anyone who is not out there on one of the many social networks? Chances are you do not know anyone who is not there on either Facebook, Instagram or Twitter. The world is becoming more and more social each day.

It is important for a business to build up the social presence. Social presence does not solely mean creating a Facebook page or having an instagram account or having a Twitter profile. A business for effective social networking should be active on their social media accounts.

They should interact with their clients, listen to their needs and solve their problems. Also, off-line networking is as important as online social networking. Businesses should participate in off-line conferences and trade shows. These off-line conferences and trade shows often result in a very relevant back links and citations for your business online.

From a local SEO perspective, social media adds an extra layer of credibility to your company. The more people you have in your social circles (beyond Google+ circles,) the more legitimacy search engines see in your business. Local Peoria SEO company, Online Innovative Creations does a great job at this. This Peoria SEO company has a deep social media audience and uses this audience to share quality content and inbound traffic naturally.

Produce and Publish Content Regularly

Search engines are always looking for fresh content. In the online world, a business needs to constantly produce and publish fresh and interesting content targeted at their customer base. Search engine algorithms give more weightage to fresh and interesting content and consequently websites which produce content on a regular basis end up higher in the search engine rankings. Therefore, producing and publishing content on a regular basis is very important for gaining and maintaining higher search engine rankings.

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5 Ways Social Media Impacts SEO

Social Meda in SearchMany savvy legal professionals are wondering how social media impacts SEO. Even though social media signals’ role in the ranking algorithms of Bing and Google is still embryonic, there's no doubt that these mechanisms are influencing SEO.

 

But more than just social signals (e.g. Facebook Likes, Shares, +1's, Pins, Tweets, etc.,) social media is beginning to rear an even great impact on SEO. So in this law firm web marketing post, we share 5 different ways in which social media impacts SEO.

Increases Site Engagement and Traffic Volume

One of the key factors employed in search engine rankings is the traffic volume that is visiting a particular website. In most cases, most traffic from social media is driven by event listings, blog posts, videos, or any other exciting content. If that content can make users stick around for some minutes rather than bouncing right away, it may help to improve search results. Search engines have the capacity to measure these metrics such as the bounce-rate, pages over visit, as well as time on site.

Social Media Personalizes Search Results

When a user is signed in, Google makes use of Google+ activity and reviews to personalize search results. For instance, if an individual is connected to you via Google+, and you have liked a page, made a business review or made a post on Google+ about a topic that the individual is searching about, that result will likely be ranked higher for him/her due to the connection.

The same thing is being done by Bing with Facebook activity of friends. Even though it’s hard to quantify, this personalizing of results has a way of impacting SEO.

Increases Link Potential

The awareness of website content or brand can be increased with the help of social media activity. This increased awareness can produce links. For instance, assuming a company posts a video of one of its new product features, which (the video) gets shared 20 times on Facebook. One of those posts is seen by another Facebook user who runs a blog. The blogger chooses to write about that new product feature and links back to the website and video of the brand in the article. That link only occurred after the writer had seen a post about the video.

Even though the links in the 20 posts didn’t directly contribute to the website’s overall link profile, they led to links being placed on a website via the article. These links have a say in the website’s overall link profile, thus impacting Search Engine Optimization.

Search Query Volume

Social media exposes one’s name to a wider audience. This helps to increase the overall awareness of a brand, thus leading to more persons searching for their brand. Google awards a higher ranking to brands that are being searched for by more people. This naturally depends on the query that is being searched for and is frequently more of a naturally branded search opportunity.

Authorship

According to the information provided by Google, in the future identities will be incorporated into search rankings. This implies that basing on the likely audience size, their authority and relevancy to the topic; some pages will get a higher ranking than others.

According to Google’s Eric Schmidt, this is already happening to some degree for verified profiles. In the search results, the information which will be tied to confirmed/verified online profiles will have higher rankings than that devoid of such verification.

Search engines are becoming more refined at interpreting search content, fighting organic spam and delivering relevant results; and thus yesterday’s SEO tactics no longer score it. To have a clear understanding of what is credible, relevant and popular; search engines are resorting to social media.

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Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.