Law Firm Web Marketing

    

5 LinkedIn Marketing Tips For Legal Professionals

LinkedIn has emerged as one of the most successful social networking sites for business professionals. The facilitation of referrals and interaction with like-minded individuals has made LinkedIn a valuable tool, particularly for lawyers.

Recent studies have indicated that about 2/3 of legal corporate counsels use LinkedIn for marketing purposes. Additionally, executives of all industries and professions are using LinkedIn to explore new avenues and expand their business.   

To help legal professionals establish a valuable LinkedIn presence and attain better cases, we have identified 5 tips that prove highly valuable.

1. Develop relationships with the referral sources – This will do wonders for the long run. For instance, a lawyer who practices copyright law can find networking opportunities with members of a corporate or business law firm. This creates a relationship for business reciprocity and sharing opportunities with another.  

3. Network with potential clients – This is one of the best lawyer LinkedIn marketing tips that is similar to the latter. Let’s say you work in bankruptcy law. Some of the greatest relationships you can build on LinkedIn is with lenders and bankruptcy professionals who can pass business along to your practice.

3. Build relations with members of the media – More than 91 percent of media professionals are on LinkedIn, and this is really big number as compared to other social media sites. This includes journalists, reporters, and editors of regional, national, and local publications. Not only can these relationships lead to greater opportunities to market and publicize your practice, but establishing credibility with media professionals is sound reputation management.

4. Showcase your practice more personally – Investing in legal services can be daunting for both businesses and consumers. By presenting your practice from a more personal perspective, you can instill peace of mind in your potential clients.

Depending on the size of the law firm, each attorney should have their own profile on LinkedIn, and it should be linked to the main site of the company. This will help your customers know who it is they are working with.

5. Bolster relationships with existing clients - Whether a business or individual, existing clients are also a powerful source of good referrals. To keep yourself better organized, create a LinkedIn group dedicated to existing clients. That way you can better manage these valuable assets in your marketing efforts.

6. Broaden your network for expert witnesses - LinkedIn can help you establish connections with niche specialists whom can act as expert witnesses. This can empower your practice, and provide clients with the confidence to hire your for their case.

For all types of legal professionals, being LinkedIn can deliver many great things. Whether career seeking, networking, or marketing your practice, LinkedIn offers a wealth of opportunities to grow. We hope you appreciated these 5 LinkedIn marketing tips for legal professionals.

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3 Efficient Web Marketing Tips for Lawyers

Legal professionals do not exactly need to spend a substantially large sum of money if they want to market their services and website on the Internet. By choosing the right channels, attorneys can promote their practice in a cost efficient manner.

Below we highlight three effective and affordable methods for lawyer web marketing on the Internet.

Building The Perfect Domain

For lawyers who are just starting out in creating their website, buying and building the domain (or website) is key. Choosing a domain name that includes relevant keywords can be highly effective, particular for lawyer SEO. This can increase the relevancy of the website on target keyword phrases, and can excel the site's performance in the search engines.

In addition to the name of the domain, the content on the website is imperative. Always dedicate the homepage of the domain to the core keyword targets, and center the content on those core keyword targets (e.g. "Business Lawyer"). Other supportive web pages of the domain will be optimized for other areas of practices (e.g. "Business Bankruptcy Lawyer"). It is important keep pages dedicated and focused on only one or two related keywords.

Articles & Press Releases

Submitting articles and press releases is a very inexpensive way to market your legal services. Articles commonly pop up in the search results for related keyword queries. If you can write optimized, compelling articles that are found by your targeted market, you can obtain highly valuable advertising exposure.

A quality written article or press release can help position yourself as an expert in your area of practice. By providing people with quality, informative content that answers questions and addresses common issues, readers will respect your content and thus your practice.

Social Media Marketing

A majority of attorneys and lawyers these days do not effectively apply social media to their Internet marketing mix. Lawyers can substantially increase their website traffic be exploring relevant social media sites.

Some attorneys will argue that social media has no value for them. These legal professionals are quick to assume that consumers are the only individuals using social media. Websites like LinkedIn offer a great way to connect with other attorneys who may be willing to refer cases and share legal expertise.

Another powerful social media tool for lawyers is video marketing via YouTube. Attorneys can highlight their legal services, address a major legal concern, or talk about unique aspects of the law. Whatever the topic of interest, videos are popular way to attract in-market leads.

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3 Essential Social Marketing Platforms for Law Firms

Social Marketing PlatformsAlthough most law firms have been cautious to dive into social media marketing, now many legal practices are realizing the significance of going social as an effective and efficient part of marketing their legal services. Not only does social media contribute to acquiring more and better cases, but having a strong social media presence can help a firm establish a powerful and well-recognized brand image.

There are three social media platforms that are essential for lawyers and law firms alike. Below is an overview of these three platforms, along with some tips on how to build law firm web marketing strategies for each of them.

Google+ for Law Firms

For geo-relevant, lawyer-related keyword searches, some law firms are positioned higher in local search results. This is because these local firms have created well-optimized Google+ Local pages. These pages are huge advertising sources for locally focused companies.

It is recommended that you build a Google+ page for both for your law firm brand (a Google+ Local page) as well as personal page for yourself. Besides increasing your online visibility and potential rankings in organic search results, Google+ is a social media platform that can connect you with potential clients and fellow legal professionals (for referrals.)

To help you optimize your Google+ pages, consider these following tips:

* Verify you firm's Google+ Local page to be a legitimate location or place

* Populate your firm's "About" information with keyword rich content

* Upload professional, audience relevant images

* Make use of videos and other media that will help market your law firm

* Add a link to your firm's website or other online resources

* Establish Google authorship by linking to you blogs

Facebook for Law Firms

With so many individuals on Facebook, it's hard for lawyers and law firms not to take advantage of this social touch point. Here are a few tidbits that may enlighten you on how to use Facebook as a social marketing platform for your firm.

* The average duration a common user spends on Facebook is 55 minutes per day. That’s a solid chunk of time. Your brand needs less than one minute of that time to make its impact. Be sure to post only valuable content that speak to their interests.

* Utilize different types of Facebook pages. Contrary to your personal Facebook profile page, branded Facebook page allows your firm to build a credible presence online, establish an area for open discussions, automatically accept followers, and share legal knowledge and insights by promoting you content.

* Create space for more Facebook fans. The average Facebook user has about 193 friends on their account. In addition, if one person likes your firm's Facebook page, friends of that person may see interaction through their Facebook Newsfeed. This can further promote you brand's visibility while growing your following.

* Take advantage of Facebook advertising. Facebook ads can help you make your law firm more visible online, especially from a local market approach. Facebook ads enable marketers to tailor highly focused campaigns based on many different targeting tactics, such as location, gender, interests, or age.

LinkedIn for Law Firms

Perhaps one of the most valuable social marketing platforms of attorneys is LinkedIn. LinkedIn is a professional social media network with a lot of potential to connect with other attorneys for case referrals and legal insights. Below are just a few of the advantages of LinkedIn for law firms:

* Connect with other attorneys for case referrals

* Earn exposure from prospective clients

* Share you content and establish your professional credibility

* Build the company's web presence with more search visibility

* Staying up-to-date on news and insights in you legal practice area

LinkedIn continues to grow as one of the most powerful social media platforms for many different users. Its diversity and growth makes it one of the best for law firm and business web marketing.

To learn more about social media and it's impact on search and other Internet marketing channels, visit this page that defines "SEO'cial," a new approach to SEO and social media marketing.

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How to Integrate Social Media in Your Law Firm Web Marketing Strategy

There is no question that social media is a serious marketing weapon for any firm's arsenal. Billions of web marketers from all over the globe can leverage social media to market their services and earn new clients.

While running a law firm, there are numerous social media marketing techniques that can be used for law firm web marketing. Below we share some of the most powerful social platforms and how a law firm can leverage each for optimal marketing benefits.

Creating a Professional Page on LinkedIn

If you do not have a page on this site, it is high time that you thought of creating one. This will not only give you an incredible branding opportunity but it also gives you a great opportunity to reach the target audience. Get exposure and target your services. It is possible to grow a large following the business regardless of the size of your personal network. You can ask employees to help administer and manage the page in a bid to promote it. Here you can also create "click through banners" one of the ways to entice your target market to the sales page, website, commerce sites or any other social media pages that you might running to give you positive response for law firm web marketing efforts.

Interact With Your Market on Google+

Google+ is one of the social media sites that allows you to just hang out with your target market thus it is a great interaction avenue that helps you connect with potential as well as existing clients outside the business environment. Using Google+ for marketing enables your legal team to discuss come legal issues and answer questions that your target audience faces. This is best achieved via Google+ communities and hangouts. However, don't give out too much information, but enough to let the people you are interacting with want to work with a trusted law firm when they need such legal counsel.

Take Advantage of Facebook Advertising

Another technique that can be used for law firm web marketing is Facebook Advertising. After you have already created your page and have gotten many people to like it you can create Facebook advertisements. These are paid messages that your firm can use for highly targeted marketing and advertising campaigns. Facebook advertising can also make use of social content that encompassed valued blog posts, articles, videos, and other forms of web content. Spend time to come up with high quality Facebook advertisements that will attract the kind of attention you need from the market to take your firm to the next level.

Become the Wikipedia of Your Legal Practice

Another way that can be used to for the benefit of law firm web marketing is to become the go to source when people are looking for information on the industry. You will be surprised as to how many loyal clients and followers you can get simply by providing them with the kind of information they are looking for on social media. This is because they will keep coming back to talk to you and this can lead to the growth and expansion of the business in a way that you could have never imagined.

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5 LinkedIn Optimization Tips that Enhance Your Inbound Marketing Strategy

LinkedInThe incredible growth of social media sites has greatly impacted the way people live their lives. Almost everyone has a profile on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums.

In terms of commercial networking, a vast majority of business professionals and organizations are present on LinkedIn.

Beyond simply a networking platform, many businesses and professionals are discovering the potential of LinkedIn as means to direct quality traffic to a website (inbound marketing). This is most definitely true; however, the real question is, how does one fully maximize the potential of LinkedIn for inbound marketing?

So where does one begin with LinkedIn as an inbound marketing tool? Below we share some simple yet highly effective tips in optimizing your LinkedIn page to enhance your inbound marketing strategy.

1. Ensure Your Profile is Complete

Many underestimate the power of a complete and well-populated profile. Whether is an individual profile or a business profile, people (particularly professionals) will often thoroughly read throughout your profile to get a glimpse of your credibility.

Having accurate and detailed information in your profile enables LinkedIn users to get a clearer picture of you or your business, and thus help them decide whether or not you can provide them with the solutions they're seeking. Although this might seem like an obvious stem in the process, it's the foundation to establishing your roots on LinkedIn.

2. Reach Out & Grow Your LinkedIn Connections

Like any social media platform, popularity helps immensely. Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that "first degree connections" can help you build a good reputation online.

These are the connections who help you get your name out there, primarily because they can read your profile and see your status. These first degree connects are often people you know or have worked with in the past. Many of these individuals can endorse your skills, which is a huge benefit for inbound marketing.

3. Frequently Update Your Status & Share Content

Having a presence on LinkedIn is one thing, but being active on LinkedIn is the game-changer. Whether you are having a sale, launching a new product, or just published an insightful blog post, make sure that you announce your goods on LinkedIn. This is perhaps the most effective way to levarage LinkedIn for inbound marketing.

All of your efforts compound - the more connections and popularity you can gain, the more potential exposure your updates will receive. In addition to sharing quality and relevant content, be sure to include a call to action as this can help motive users to click your into your goods.

4. Create or Join a Professional Group

Gather your peers (or even your competitors) and form a professional group on LinkedIn. Having your own community will allow you to interact with each other, learn business trends and trade secrets, and can ultimately inbound traffic to your site. Not only is this a great tactic for inbound marketing, but creating a professional group establishes yourself (or business) as a leader or online authority figure.

The trick here is maintaining the group and keeping it going despite competition. If creating a group is not in your best interests, join a group and be a social butterfly. People will acknowledge your presence, and if you're sharing good insights and content, you may be able to establish some great connections.

5. Include Some Your Work in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people will often look into your profile to see what you can provide. Having a sample of your expertise or a portfolio of your previous work can provide people a preview of what you can offer them. Like top #1, this effort is to estbalish your credibility so other individuals see value in what you have to offer. Without credibility, the inbound marketing potential of your efforts is diminished.

Stephanie Simmons, writer for Social Media Examiner, states that many online professionals neglect LinkedIn because it does not have the same features or capabilities for online socialization such as Facebook. However, Simmons urges digital-based experts should explore LinkedIn because it is the social hub for all types of professionals.

Remember that LinkedIn is filled with decision makers, managers, entrepreneurs, specialists, and consumers. Beyond just networking with these types of professionals, you can start leveraging your LinkedIn page for inbound marketing and driving potential business to your site.

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5 Tips to Help Lawyers & Law Firms Get Quality Cases via LinkedIn

LinkedINThe entry of social networking sites has greatly impacted the way lawyers and law firms tailor their marketing strategies. Almost everyone has an account on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums. And in terms of business and professional life, almost every individual is connected via LinkedIn.

Many online marketing specialists leverage the potential of LinkedIn to inbound high quality traffic and legal cases, and in many different ways. Whether via search, referrals, or content marketing, LinkedIn offers a high level of potential to inbound quality traffic for lawyers and law firms.

Below we highlight 5 essential tips in which lawyers and law firms alike should consider to maximize their marketing potential via LinkedIn.

1. Profile Completeness

Many underestimate the power of a complete, duly filled out profile. Whether is an individual profile or a business profile, people, particularly professionals, will read throughout your wall and see whether you are significant or not to their purpose. Having the necessary information placed in your profile allow LinkedIn users to get a clearer picture of you and your business and help them decide whether you can or not provide them with solutions or not.

2. Grow "First Degree" Connections

Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that first degree connections can help you build a good reputation online. They are the ones who help you get your name out there, mainly because they can read your profile and see your status, which bring us to number…

3. Update Your Status Regularly

Whether you are having a sale, launch a new product, or release information, make sure that you announce it on your LinkedIn profile page. Also include in your status your CTAs (call to action) as this can really help drive traffic from LinkedIn to your site.

4. Create/Join a Business and Legal Groups

Gather your peers and even your competitors and form a group. Having your own legal community will allow you to interact with other legal professionals, learn trends and trade secrets, and ultimately generate traffic from and for each other. The trick here is maintaining the group and keeping it going despite time constraints.

5. Include Portfolios & Quality Content in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people who look into your profile would like to see what you can provide. Having a sample of your expertise or portfolio of your previous works, products, and services will provide people a preview of what you can offer them.

Regardless of whether you (or your firm) practices business law or personal injury law, LinkedIn can help you establish a sound reputation and maximize your law firm marketing potential to earn quality cases.

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3 Ways in Which Social Media is Influencing Your SEO Strategy

Social Media SearchCounter to what some skeptics believe, SEO is not obsolete and will never be phased out. The theory that social media marketing might someday totally replace SEO is impossible. What's evident though is how social media has and will continue to have a huge impact on SEO and search engine rankings.

The three most important search engines – Google, Yahoo, and Bing - are all taking signals from social media sites and have considered these signals to be big factors in improving a blog post or website's rankings. Let's take a look at the several ways on how social media influences your SEO strategy.

Social Media are Also Small Search Engines

Just consider how many are currently active in the different social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn. These active users are using social media as a search engine too. Remember, if someone wants to check out a particular product or service, that person only has to dig up the desired information in their social media's built-in search engines.

This is why businesses, especially online marketers must have a good presence in the top social media sites, especially on the ones mentioned earlier. You have to make sure that your social media account will be visually appealing with meaningful content that encourages interaction among those who frequent your account.

How Social Media Influence Can Improve Your Brand (and Site) Authority

Being a credible source of information online is highly important. Google will make sure that your blog posts and website as a whole will receive better rankings the moment more people link back to you. At present, social media linking improves your online network, making it larger.

There are other factors such as reach, relevance and resonance that are related to determining your credibility. Your social media shares and back linking will improve the factors stated above. Therefore, you must be capable of creating content that is not only relevant, but also engaging enough for people to share in their social media accounts.

How Being on Google+ Improves Your Authorship

Without a doubt, the Google search is influenced by user activity on Google+. Also, ever since Google+ has been launched, the Google search engines have been more integrated with the features and the social sharing that happens in the fast growing site. One unique feature that Google+ has allows all online authors to associate their content to their Google+ profile.

This definitely has a good effect on the Google search engine results, and can be leveraged for SEO. This is quite important in building your credibility as an online author because trust is built. You are also already being recognized by the Google Search Engine itself. Also, your search visibility on Yahoo and Bing can continue to improve.

The author tag by Google+ also ensure that whenever you write original content, it will remain yours to claim. This is because whenever your content is syndicated by others, it will always be directly associated to you. Therefore, duplicated and copyright violation issues will be diminished.

In conclusion, social media should be tapped for you to have a better SEO strategy. The creation of quality content is highly valuable, and so is getting natural backlinks from the social media users. The more tweets, "likes" and shares you get from the Social Media Sites, the better your search engine rank will be. For those who have businesses, be it a traditional or online business, you should have a more in-depth study on how social media marketing can help you reach your potential and targeted customers.

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