Law Firm Web Marketing

    

Best Practices of Blogging

Blogging has emerged as a full time income source many different individuals. Marketers in particular are joining the blogging endeavor, for the cost-effectiveness and ease of success offers great potential to gain exposure, generate leads, and improve revenue streams.

However, solid blogging requires a lot of effort and smart implementation to become successful. Below we outline some of the best practices of blogging:

Write With Meaning

If you want to earn leads (and money) by blogging, you should definitely be a proficient writer. When you are coming up with a blog article ideas, find something creative, interesting, and relevant to talk about. The objective is to create content that captures the interests of a target audience, and hope that your audience follows your blog for the long haul.

Market Your Blog

In order to attract readers to your blog, you will need to invest some time in marketing your work. Some of the most efficient ways to obtain a strong readership is through social mediums. Twitter is great way to expose your content to a relevant audience, and it's free. Also free are tools like Facebook, which can help you attract a more long-term following and help your blog become more viral.

Be Patience

Patience is very much needed to become a successful blogger. It is not uncommon to invest several months into your blog without seeing any true value in return. It takes some time to get noticed by people. In addition, it takes time for search engines to index and rank your blog, so it may take awhile before you start realizing search engine traffic.

Consistent Interaction

It is also key to interact with your visitors regularly. Make sure that you answer their queries in the comments section of your blog, and provide honest feedback when necessary. Interaction is also key with your social media marketing efforts - respond to Facebook comments, Tweet regularly, and post alluring incentives or comments that attract readers.

Be Humble

You need to be a humble blogger; character will help you to sustain the reputation of your blog. If you come across as courteous, creative, honest, and respectful, people will honor your blog and offer you respect (and readership) in return.

When it comes to blogging for a legal practice, these best practices are essential to be successful. They help instill a greater sense of confidence in your audience, and can turn curious readers into quality clients.

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5 Traits of a Successful Law Firm

What are the features of successful law firms that make them stand apart from ordinary firms?

A law firm that want to earn reputation and recognition in the market place can realize greater potential by developing well-nurtured institutional traits that can help a firm occupy a special place.

In essence, a law firm that inculcates habits of success through well-crafted business and marketing development principles stand a better chance to register long-term success with respect to client relations and revenue generation.

What are the 5 traits of a successful law firm?

Living With and Learning From Clients

Law firms that have earned acclaims from clients and from the market place have realized that they must do more than simply understand their clients’ cases. In effect, successful law firms are firms that have started to live with their clients.

Such firms find ways and means to get closer to their clients, where firms even go to the extent of sending lawyers to live at the client quarters for some time, and further their cause by using clients as sounding boards. In an attempt to live with a client, law firms have even started to send professionals to work at the client premises to know more about the client and his operations.

Ensuring Clients Belong to the Firm, Not a Specific Lawyer

There is also a major shift in the way a law firm looks at its clients, and days when law firms looked upon specific rainmaking awards to define success of the firm is a thing of the past. Successful law firms have started to build subjective compensation schemes that stress the importance of team work, quality work product and client satisfaction.

The phrase ‘my client’ has lost sheen in law firms, and the mode which advocated lawyers to serve their own clients to reap rich rewards are becoming outmoded with passage of time. A successful law firm focuses on serving its clients better, as a firm now relies more on team work and not on a specific client lawyer to bring complete client satisfaction.

Utilizing Technology to Enhance Client Relations and Marketing

Law firms have realized that in order to cut through the clutter, and to gain an edge over competition, technology should get utilized in the best possible way to stand apart from competitors. Successful firms have started to use technology in many ways, where law firms make good use of client-management software to enhance relations with clients, and firms use proprietary knowledge to store the experience and knowledge to learn from experience and to allow lawyers gain expertise in a specific subject of law.

Sowing Seeds of Transparency and Trust

An institutional trait that allows a law firm to stand apart in a crowd is its tendency to share relevant information with employees who work for the betterment of the firm. Sowing seeds of transparency and trust begins right from recruiting a potential candidate, which gets strengthened through other trust-building themes introduced by a law firm. Some of the law firms share information by providing access to their files, a step taken to share and win the trust and confidence of employees and clients.

Identifying and Selling Core Focus

Gone are the days when a law firm took pride in its ability to provide legal solutions to all types of legal problems. Successful law firms have started to recognize the power of their core strengths, and have started to promote their strengths to attract the attention of clients.

In simple terms, law firms have moved away from wearing a boutique approach, and have started to identify their core strengths, nurture skills in these areas, and trumpet their success registered in these core areas to bring in more clients.

Law firms that stand apart from the crowd can be identified by some of these institutional traits. Not only can this help the firm gain recognition in the market place, but can set the firm off in how it handles it's client relations and overall perspective.

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3 Efficient Web Marketing Tips for Lawyers

Legal professionals do not exactly need to spend a substantially large sum of money if they want to market their services and website on the Internet. By choosing the right channels, attorneys can promote their practice in a cost efficient manner.

Below we highlight three effective and affordable methods for lawyer web marketing on the Internet.

Building The Perfect Domain

For lawyers who are just starting out in creating their website, buying and building the domain (or website) is key. Choosing a domain name that includes relevant keywords can be highly effective, particular for lawyer SEO. This can increase the relevancy of the website on target keyword phrases, and can excel the site's performance in the search engines.

In addition to the name of the domain, the content on the website is imperative. Always dedicate the homepage of the domain to the core keyword targets, and center the content on those core keyword targets (e.g. "Business Lawyer"). Other supportive web pages of the domain will be optimized for other areas of practices (e.g. "Business Bankruptcy Lawyer"). It is important keep pages dedicated and focused on only one or two related keywords.

Articles & Press Releases

Submitting articles and press releases is a very inexpensive way to market your legal services. Articles commonly pop up in the search results for related keyword queries. If you can write optimized, compelling articles that are found by your targeted market, you can obtain highly valuable advertising exposure.

A quality written article or press release can help position yourself as an expert in your area of practice. By providing people with quality, informative content that answers questions and addresses common issues, readers will respect your content and thus your practice.

Social Media Marketing

A majority of attorneys and lawyers these days do not effectively apply social media to their Internet marketing mix. Lawyers can substantially increase their website traffic be exploring relevant social media sites.

Some attorneys will argue that social media has no value for them. These legal professionals are quick to assume that consumers are the only individuals using social media. Websites like LinkedIn offer a great way to connect with other attorneys who may be willing to refer cases and share legal expertise.

Another powerful social media tool for lawyers is video marketing via YouTube. Attorneys can highlight their legal services, address a major legal concern, or talk about unique aspects of the law. Whatever the topic of interest, videos are popular way to attract in-market leads.

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