With Google regular updates like the recent Panda update, many law firm web marketers are finding SEO to be an ever-changing and tiresome endeavor. In short, it's becoming rather difficult to predict what works for SEO because of the algorithm updates.
Revising your lawyer SEO strategies on a regular basis can be frustrating. With all these changes, one thing that will never change is the fact that content is still king. It's just a matter of how and where you use that content.
In this blog post, we share with you some insights to help diversify your optimized content. These points should help inspire some great strategies to ignite your law firm SEO strategy.
Most people think of text when they think of Web content. Although on-site text content is very important in search engine optimization, you should diversify by doing image optimization. Google has made major advances in its image search, but it still cannot “read” images if the images are not optimized. Doing an image search often produces wacky results. On the same breath, Google still cannot understand videos like humans do. You, therefore, should optimize videos.
For effective content generation, begin between keyword list finalization and the keyword-to-page mapping stage. This is because it is only at the end of the keyword research that you will get a list of relevant keywords. The main terms list should not be endless. It should feature both broad terms and more defined terms that match your website’s goals. Do not abandon long tail terms since they are also highly qualified. You can use them as mentions in your website’s copy.
Throw away the “old SEO” ideology and approach content marketing and optimization differently. There are several questions you should ask yourself when picking the keyword do use.
• Is the term supportable by a PR, an article, or a blog post?
• Would the Web page that is created or revised to target the term have content that is savory enough to attract Web masters to link to it or to encourage sharing?
• What is the purpose of the Web page? Is it to pass a message across, to educate readers, or to simply target a search term for ranking purposes?
• Is it possible to add the relevant imagery with a Web page that is created or revised using the search term?
• Is it possible to add the relevant video content with a Web page that is created or revised using the search term?
If you have an answer to these questions, you will be able to separate greed for a high ranking from quality content for a user-friendly site. In today’s search engine world, searches lend visibility to news, videos, and images. This does not include visibility on websites that are massively searched such as Flickr and YouTube. Note that non-text content is the fodder around which social sharing revolves.
In conclusion, it is clear that you should force yourself to not only look for ranking reports as SEO progresses, but to also look at bounce rates and links to internal Web pages. You would rather stick to a small website that has engaging content and content that is multi-dimensional than have a website that does not offer much in terms of content. This is because it is only sites that have engaging, multi-dimensional content are linked to, and present in SERPs. Text, videos, images, social content, and news all require optimization.
This blog post was contributed by Tyler Tafelsky, Internet marketing manager of OIC Group, Inc., a professional SEO Peoria IL company.continue...
Many lawyers pursuing SEO, either with a company or independently, are challenged with finding quality link building opportunities. Naturally, the ambition to build links is to grow rankings fast and actualize an SEO strategy as soon as possible.
However, in today's SEO landscape, fast rankings struggle to last for the long-term. A more sound approach to generating link popularity (and one that can be achieved in-house) is producing valuable, educational content that earns links naturally. Sure, this requires time, but when done correctly and successfully, not only can a lawyer grow his or her rankings, but their legal practice can build its web presence in more ways than one.
This content-driven approach to earning links is daunting, but what seems intimidating and difficult is often what yields the best outcomes. Below are some lawyer SEO strategies to help you earn links naturally by producing educational content.
The best content for SEO is educational content that answers a common question or provides a solution. Find out what your target clients are wondering about before they seek legal services.
For DUI lawyer, maybe it's how to handle DUI charges to minimize cost or legal implications. For a business lawyer, perhaps you can shed light on how to go about getting a trademark or copyright.
In essence, pinpoint client-focused solutions that relate to your core practice area, and respond to them in your content.
As for the content you choose to voice your solution, think beyond the typical article or blog post. Sure deep articles are indeed valuable for SEO, but so are videos and info graphics. Get creative and explore multiple mediums. You can even cover the same topic on all three and tie them all together (e.g. a deep article that contains the video and a link to its corresponding info graphic.
Effective content marketing requires an audience - something many lawyers lack on their Facebook and Google+ pages. Spend a few hundred dollars in Facebook advertising to grow you local audience. The targeting capabilities are ridiculously effective. You can even use your fresh, relevant content as means to advertise and build your social following for greater SEO potential.
Once you have a several hundred social media followers, you can then start to share your educational content more aggressively. Not only can this lead to earning social signals (likes, +1's, shares, tweets, etc.) which help attribute SEO value, but favored content earns links, helping to grow your rankings naturally.
Please, share you thoughts and opinions below. Thanks for reading.continue...
Anyone law firm that uses SEO to promote their legal services is well aware of the potential SEO has at generating new clients and cases. However, with most lawyer SEO strategies becoming run-of-the-mill approaches that produce marginal returns, it's important to adapt to other more comprehensive strategies and programs, namely, WPO or web presence optimization.
What most law firms really need to focus on is a more holistic approach to Internet marketing the combines different, non-SEO specific ways of approaching marketing through the web. And this is exactly what web presence optimization sets out achieve.
Web presence optimization is part art and part science. Law firms want to find the best method to promote their product or services. Business want their company to be discussed, talked about and sought when looking for whatever it is they promote.
As with most things, there is no one magic pill to solve this dilemma. WPO requires a combination of strategies, usually including SEO but not always or not always relying exclusively on SEO, to get their brand talked about and consumers to buy it.
Content marketing is one strategy that should be part of any web presence optimization plan. Over 85% of major brands, according to most estimates, use content marketing. Content marketing is education. A law firm should educate target clients, not only about their primary legal services, but also about various areas of law to keep them informed.
Content topics like tips, hints, and "how-tos" are all part of content marketing schemes. The company can use blogs, YouTube, white papers, or postings on websites to engage in content marketing. This is the backbone of web presence optimization via content marketing.
Content marketing is even more important for small business that cannot invest millions in marketing efforts. It is a perfect way for a small company to help create brand awareness and push potential clients toward their product or service.
As the essence to web presence optimization, content marketing is meant to build trust in what you do and your particular niche. You want to create a buzz and get family, and friends to share the information about the business with others. For more content marketing ideas for a web presence optimization strategy, visit WebPresenceGroup.net.
Social media marketing or SMM is the combination of ways a company targets social media networks. The purpose is to promote your brand and get others to help you develop it through social interaction.
This means creating a presence on Facebook, Twitter, and other social media platforms. The company tries to get the public involved in surveys, contests or anything to promote interaction involving the product or service. It is targeted interaction that many believe is a particularly effective way to market on the Internet.
When it comes to web presence optimization and building your rapport, there are many ways to grow you social media presence. Whether you do it organically through brilliant content and outreach, or by utilizing advertising on Facebook and Twitter, devise a strategy that makes the most sense with your law firm's goals and resources.
Email is probably one of the most attractive and inexpensive ways to promote your brand and market through the internet. Before the advent of SEO, email marketing was a favorite for many law firms new to web marketing.
Email has an advantage in that it is more direct and personal. If you can send an email directly to a person, it gives a more personable feel toward whatever you are attempting to sell or market. Spamming developed as the steroid version of email marketing and has given it a bad name. It is still, however, one of the most useful forms of internet marketing.
The fusion of these and other Internet marketing strategies, along with SEO, is the real meaning of effective web presence optimization. A more holistic approach, rather using only one or two of these methods, is the most efficient way to achieve brand recognition and ultimately increase sales.continue...
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