Law Firm Web Marketing

    

5 Tips to Grow Your Law Firm's Google Plus Following

Google Plus (or "Google+") is now one of the most popular social networking sites. This is one of the mostly because it provides more than what the other social networking sites have to offer.

Most individuals may see Google Plus as an extension of Twitter and Facebook. However, what more people are beginning to realize is that this emerging social platforms has features and benefits that are far more advantageous, especially for businesses and brands.

In addition to interacting with other legal professionals and individual users, Google Plus activity can be displayed in Google search on relevant keyword queries. This means that having a Google Plus presence can help your local website marketing strategy.

Law Firm Google Plus Tips

Like Twitter and Facebook, the initial goal of your Google Plus marketing efforts is to build a strong following. Below we share a number of tips and strategies to grow your law firm's Google Plus following.

1. Share Content: Sharing content is perhaps the most powerful way to attract new followers. Focusing on sharing content that interesting and very relevant to your target market. Additionally (and also like Twitter,) take advantage of using hashtags in front of relevant keywords that describe your posts. This can help your post become found when other users explore related topics.

2. Interact: After you have created a nice looking profile page that signifies your law firm's brand, take the time to explore Google Plus and some of the relevant content that's out there. Leave comments or "+1's" on the posts and updates of other businesses and individuals. This generates awareness of your brand and could lead to more traffic coming to your profile page (and more followers.)

3. Add Google Plus Widgets to Your Web Properties: Be sure to add the Google Plus widget on your blog and the webpages of your site. We suggest including both the "+1" button and the "G+" widget that takes people to your Google Plus page. In addition to help increasing your followers, this can also helps with local SEO by sending social signals (authority) on your website. Consider adding a link in the biography of your profile.

4. Actively Find Followers: Search for people in your legal profession or practice area. Having such people in your circles is advantageous because it may further lead to the acquisition of more relevant followers. Use the “Find People” feature on the Google Plus account's circles tab. Or you could try "exploring" related content and referencing the sources as potential followers.

5. Link to Your Profile: A good alternative to building links solely to your website (for SEO,) build links to your Google Plus profile page. This will help steer traffic to your profile while increasing its overall search engine authority.

Stay diligent with your social media marketing efforts via Google Plus. Because Google is focusing on a more local orientation with both its search results and social network, the advantages for your law firm are plentiful. Reach out, share content, and make your presence known!

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Tips to Diversify Your Optimized Content

With Google regular updates like the recent Panda update, many law firm web marketers are finding SEO to be an ever-changing and tiresome endeavor. In short, it's becoming rather difficult to predict what works for SEO because of the algorithm updates.

Revising your lawyer SEO strategies on a regular basis can be frustrating. With all these changes, one thing that will never change is the fact that content is still king. It's just a matter of how and where you use that content.

In this blog post, we share with you some insights to help diversify your optimized content. These points should help inspire some great strategies to ignite your law firm SEO strategy.

There's More to Content than Text

Diversify Your Optimized Content for SEOMost people think of text when they think of Web content. Although on-site text content is very important in search engine optimization, you should diversify by doing image optimization. Google has made major advances in its image search, but it still cannot “read” images if the images are not optimized. Doing an image search often produces wacky results. On the same breath, Google still cannot understand videos like humans do. You, therefore, should optimize videos.

For effective content generation, begin between keyword list finalization and the keyword-to-page mapping stage. This is because it is only at the end of the keyword research that you will get a list of relevant keywords. The main terms list should not be endless. It should feature both broad terms and more defined terms that match your website’s goals. Do not abandon long tail terms since they are also highly qualified. You can use them as mentions in your website’s copy.

Create Engaging Content

Throw away the “old SEO” ideology and approach content marketing and optimization differently. There are several questions you should ask yourself when picking the keyword do use.

• Is the term supportable by a PR, an article, or a blog post?

• Would the Web page that is created or revised to target the term have content that is savory enough to attract Web masters to link to it or to encourage sharing?

• What is the purpose of the Web page? Is it to pass a message across, to educate readers, or to simply target a search term for ranking purposes?

• Is it possible to add the relevant imagery with a Web page that is created or revised using the search term?

• Is it possible to add the relevant video content with a Web page that is created or revised using the search term?

If you have an answer to these questions, you will be able to separate greed for a high ranking from quality content for a user-friendly site. In today’s search engine world, searches lend visibility to news, videos, and images. This does not include visibility on websites that are massively searched such as Flickr and YouTube. Note that non-text content is the fodder around which social sharing revolves.

In Summary

In conclusion, it is clear that you should force yourself to not only look for ranking reports as SEO progresses, but to also look at bounce rates and links to internal Web pages. You would rather stick to a small website that has engaging content and content that is multi-dimensional than have a website that does not offer much in terms of content. This is because it is only sites that have engaging, multi-dimensional content are linked to, and present in SERPs. Text, videos, images, social content, and news all require optimization.

This blog post was contributed by Tyler Tafelsky, Internet marketing manager of OIC Group, Inc., a professional SEO Peoria IL company.

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Delegating Your Law Firm's Social Media Marketing Duties

Law Firm Social Media MarketingAs a lawyer or law firm marketer, is critical to have clearly defined roles within the firm. And although social media marketing might seem like a task best left for a minion, if you will, delegating social marketing duties often demand a more conscious approach.

Depending on the size of your firm, social media marketing might be quite the undertaking. For larger law firms, communicating to hundreds and thousands of Facebook or Google+ followers can have a major impact on the firm's brand. It is thus important that you find a person, or orchestrate a team, that is well suited to take on the firm’s social media marketing campaign.

If you’re on the fence about social marketing, it's important to keep in mind that social media marketing can work for any type of business model. But like any marketing endeavor, it's paramount to build a plan and have roles clearly defined.

Once you have established the groundwork and game plan, you can use social marketing to reach new markets and client, both locally as well as internationally, as well as connect with other lawyers for client referrals. Additionally, social platforms enable you to interact with your clients on a more personal level, helping to build the trust and credibility your law firm brand needs.

People will trust your firm if you come forth as an authority in your legal practice area. This can be established by ensuring your social media marketing promotes highly relevant content that offers value. For this reason, the individual or team behind these efforts should have a well-defined role in what they're supposed to do.

If you're seeking assistance on how to go about delegating the responsibilities behind social media marketing, below are some tips to get you started.

1. Ask. If you do not know much about social media marketing, inquire to many of the peers amongst the firm. Regardless of the type of law firm of business, there are usually always a few individuals who are sharp on social marketing platforms. It is however important that these individuals are both familiar and interested in helping to promote the firm.

2. Outsource. If you struggle to find someone within your company to socially promote the organization, do not be afraid to outsource these services. There are a number of different options you could pursue when it comes to outsourcing social media marketing services. Just be sure to consult an experience company with a solid track record. Often times going local is the best bet.

3. Collaborate. Let the people of your law firm collaborate on the social media marketing duties. Perhaps start by having a meeting and put everything out on the table. Teamwork can often create a great balance in delegating the social marketing roles and responsibilities, while keeping everyone in check.

You may already have someone in mind that loves performing the firm's social media marketing duties. This may be an individual that is highly efficient at navigating through the myriad of social media networks and is enthusiastic about connecting with prospective clients both online as well as offline for the law firm's marketing.

In other situations, you may be the one that is tasked with the social marketing duties of your firm. If this is this case, there are plenty of resources online that can help you get underway.

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