Law Firm Web Marketing


5 SEO Copywriting Tips for Well Optimized Content

The purpose of any form of optimized content is to make it both search engine friendly (value for SEO) and reader-friendly (value for users.) This centers on creating high quality content that will be well appreciated by readers, and thus gets linked to naturally, helping to promote its SEO-potential.

SEOBut in order for strong content to reach is maximum SEO potential, it should also be keyword optimized using the best practices of SEO copywriting. And although your content might be an image or video, these SEO copywriting tips can still help you optimize your content for better rankings. Below are 5 SEO copywriting tips to help you properly keyword optimize your content for better search visibility.

1. Meta Title

The application of keywords in the Meta title can be best understood from the perspective of a search engine user. When people are searching in Google, they are most attracted to listing that show keywords in the headline of the various results.

Additionally, keyword optimizing the Meta title can also help Google and other search engine distinguish what the page is about, aiding your SEO efforts. It is suggested to keep the Meta title length within 72 characters so that it all appears in the Google search results.

2. Meta Description

The Meta description is a brief summary of the page. It helps to assure the client that your content will meet their search needs. Most often, keep your Meta description below 165 characters.

Apart from ranking, SEO copywriting is also about the way you present the content in search engines. The Meta description refers to the “snippet” copy for search results below the title. It will impact whether or not users click into your page. Whether the keywords in the Meta description will affect the ranking, is still debatable, however the searched terms will appear in bold, only making your listing more relevant to the user.

3. On-Page Copy

Typically your on-page copy will be about the topic that pertains to your page's keyword targets. That said, don't get too focused on keyword inclusion, but rather, write naturally and only include keywords when they make sense.

It is best to have a nice block of text-based copy on almost any type of content you publish. For articles, shoot for at least 300 words of copy to have the greatest SEO value. If it's images or videos, try supplementing this content with a paragraph or two summarizing what the content is about. The idea it to give a search engine spider some keyword-rich content to crawl, making your content all the more SEO-valuable.

4. Keyword Frequency

Keyword frequency is defined as the number of times in which your keyword target is mentioned on the page. . Conversely, keyword density is known as the ratio of keywords to the total number of words on the entire page.

It is a misconception that keyword frequency affects ranking. When using keywords in your content, be sure not overuse them. This also implies that your content's keyword density should not be more than 5.5% or else Google may penalize your website.

5. Internal Links

Internal linking on a webpage is a vital basis of developing well optimized websites. This help establish keyword relevancy (based on the anchor text used for internal links,) as well as the crawling and indexing of your entire website. For these reasons, linking together relevant pages is important with regards to SEO.

A few tips to keep in mind when internal linking are:

* Pinpoint relevant pages of your website that deem worth of linking to

* Use natural and relevant anchor text

* Always consider the user and if the link makes logic sense

These are tips pertain to the best practices of SEO copywriting. In summary, don't dwell on including a high volume of keyword targets, but rather focus on what is important to the search engines - quality content that offers meaning and purpose to your audience.


3 Common SEO & Website Optimization Mistakes That You Can Avoid

 SEO Website Optimization MistakeDo you feel as if your diligent SEO and website optimization efforts are simply not paying off?

Before you give-up on SEO and starting thinking about other marketing channels, you should first ensure that you're not making some major mistakes that are jeopardizing your SEO efforts.

Many common marketer make serious optimization mistakes that seem righteous at the time, but are actually hurting their keyword rankings.

In essence, the old days of SEO and website optimization have changed. What once could get your website ranked (e.g. extensive keyword optimization and relentless link building,) can now get your website penalized - namely due to "over optimization."

Below we share three common mistakes that people make which have a negative effect on website optimization.

1. Too many domains, too similar of content - Particularly for law firm web marketers, it's fairly common to see some firms buying and optimizing exact phrase match domains (or "EMDs" like '') for SEO.

Sure, this SEO strategy may work (for now,) but it's critical you populate supplementary domains with unique and valuable content. The mistake is copy and pasting the same "about us" text from the true website to the EMD. This only diminish the SEO value of both web entities.

2. Having too high of keyword density - In the old days of providing SEO and website optimization services, keyword stuffing actually offered some degree of result. Google and other search engines have caught on to this quick and now penalize websites for too high of keyword density.

Focus on writing your web copy for your visitor. The inclusion of keyword will come naturally. To double check to ensure your keyword density stays within the ideal 2-4% range, use the keyword density tool from

3. Neglecting social media - Many search marketers are set in their ways believing SEO is gold and nothing else matters. That fact of the matter is, search (and SEO) is becoming more socially integrated. With the emergence of Google+, your law firm can empower its SEO strategy by incorporating social media.

The evidence is pretty simple to understand. The people in your Google+ circles can influence the type of search results you're displayed (and vice versa,) depending on the keyword. Google's "Search Plus your World" is the concept that's personalizing the search result based on your Google+ activity and social connection. For this reason, your law firm should set-up its Google+ page ASAP.

These are just three of the more common SEO and website optimization mistakes we see in the industry. To learn more about your current level of optimization and whether or not your website is at risk, visit the for a free audit.


3 Critical Tips for (Backend) Website Optimization

 Website OptimizationWebsite optimization (also known as "on-site SEO" or "on-page optimization") is the process of fine-tuning a website for better performance. When website optimization is done correctly, improvements in performance can influence search engine rankings (SEO) as well as conversion potential, or "CRO" (conversion rate optimization.)

The processes of website optimization typically focuses on the "backend" of a website, or the content and elements that are not visible by users. This can require the need for a technical website expert, or proficient website optimization company.

If you do have a technical SEO expert on staff and do not need to consult a website optimization company or optimization specialist, below are some tips to get you started. These website optimization tips can help your company's web presence and usability in more ways than one.

Backend Website Optimization Tips

Optimize the Page URLs

There are a few rules of thumb for URLs when optimizing a website's backend. They ought to be less than 155 and contain read-able words that reflect your SEO targets (not auto-generated jumble like ""

The ideal thing when conducting website optimization is change URL structures so that your site uses "keyword optimized" URLs. This will significantly help your company's SEO efforts.

Lastly, this scenario can happen if a site issues session IDs (which is common when using CMS platforms to run a website). Session IDs are issued any visitor visiting the page. Hopefully your technical expert, or website optimization company, can figure out a way to change unwanted CMS-generated URLs to more SEO friendly URLs.

Duplicate Meta Descriptions and Title Tags Pinpointing

Another common aspect of website optimization are page titles and Meta descriptions. Page title tags and Meta descriptions need to be distinct for each page. In case of duplication, you can use Google Webmaster Tools to detect them.

Other than being distinct, meta descriptions and title tags should :

  • be relevant, incentivizing and compelling (to lure in search engine users who see your website's listing)
  • include a primary keyword targets (to establish keyword relevancy for SEO)
  • have a maximum character length of 70 for titles and 155 for meta descriptions. This is to ensure that both are displayed in search results without minor omission

Pinpoint and Fix Mishandled Redirects

Ensuring proper redirects is critical for both SEO and CRO, and should be done for any website. They may happen to use 302 redirects (that are not permanent) instead of 301 redirects (which is permanent.) 302 redirects never pass any link value (for SEO), so this pinpointing process should be executed during your company's website optimization efforts.

Sometimes Google Webmaster Tools is an effect resource for this task, but other website auditing and optimization tools can be more efficient. The SEO Powersuite is a great investment for company's with an in-house SEO team.


The Scoop on the Google Keyword Planner Tool

Google Keyword Planner ToolThe Google Keyword Tool has been a very helpful application for many webmasters, search marketers, and online business owners over the years. Once an ideal tool for SEO and PPC keyword research, the Google Keyword Tool would show search volume statistics of a certain keyword, as well as specific variations regarding cetain keyword match types.

Although this application from Google has provided valuable data which has translated into to highly successful search marketing strategies, Google has decided to retire the Keyword Tool for something different.

Enter the Google Keyword Planner Tool

The replacement of Google's Keyword Tool (the Google Keyword Planner Tool) provides a slightly different set of information compared to the old Keyword Tool, even if the settings (place, time, etc.) are essentially the same. According to Google, the new Keyword Planner Tool provides “historical statistics only for exact match”.

So what does all of this mean?

On the positive side of things, this means the data from the new Keyword Planner Tool is rather simplified, making it easier for the user to get a grasp of the information provided by the results. Also, data shown by the new Keyword Planner are significantly more applicable than information provided by the old Keyword Tool. Google execs explain that the information delivered by the new application now include those that come from other mobile platforms and devices apart from desktops and laptops, specifically smart phones and tablets.

On the negative side of things, the data can seem a bit inflated when orchestrating a very specific search marketing strategy. Without the capabilities of knowning precise keyword data for different match types (exact, phrase, and broad match,) search marketers are challenged to minutely determine the ideal keyword targets for their strategy.

Additional Changes to Keep Top of Mind

The following changes are also applied to the new Keyword Planner Tool:

A number of search marketers are still struggling on how to work the new Keyword Planner Tool. Understandably, a lot are experiencing some issues on the data provided by the new tool. However, Google is still on the works on how to entice people to use the new keyword application and actually deliver what the tool promises.

  • Local monthly searches and global monthly searches are now simplified and merged into the "Average monthly searches" column. The results are derived specifically, depending on the parameters set by the users
  • Ad Share is no longer included. Google is still working on how to provide information on ad impressions
  • Search share column no longer exists
  • Most information can now be accessed by downloading the historical statistics from the Keyword Planner, such as local search trends and webpage extractions data

A number of search marketers are still struggling on how to work the new Keyword Planner Tool. Understandably, a lot are experiencing some issues on the data provided by the new tool. However, Google is still on the works on how to entice people to use the new keyword application and actually deliver what the tool promises.


Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.


5 Ways to Think About SEO for a Successful 2015

SEO 2015It's worth mentioning that a new business startup spawns every day. Unfortunately, around 80% startups fail in their first year, mostly because of poor marketing decisions and lack of funding.

In recent years, many businesses are turning to SEO for their marketing and to attract more customers via search engines like Google. However, leveraging SEO can seem confusing and costly to most business owners and general marketing professionals. If you're thinking of investing time, energy, and/or money in SEO, in this post, we discuss 5 ways to think about SEO for a successful 2015.

Ditch the Bureaucracy of Your Company

With SEO, you shouldn't need to submit every request through multiple players of approval. If you seek approval for every minute detail, it can negatively affect productivity. An SEO team needs to constantly alter the website and make adjustments to both technical and front-end as epcts of the website.

If every change to your SEO campaign needs to be approved by the Board of Directors and the legal team, it will completely destroy efficiency. You need to trust your SEO experts. They should be able to easily access CSS, web files, and other valuable information.

Never Keyword Stuff Your Content

This is one of the most important tips to develop a successful SEO campaign on your website. Some companies try to stuff a page with keywords. Although this method produces quick results, you may ultimately be penalized by Google. It’s important to hire a qualified and skilled PR expert or professional SEO copywriter to improve your search engine rankings. With good evergreen content, healthy, organic links can be easily be earned, which can naturally boost your search engine rankings without keyword stuffing.

Strive for a Superior User Experience

Every startup needs to be committed and dedicated to offering the best user experience on their website. Major corporations can easily build more functional websites to offer a better user experience. Startups need to focus on offering quality content, and use simplistic designs to offer a great user experience.

Although user experience doesn't sound like an element that affects SEO - it is. In addition to web design, experience, and functionality, the website’s load speed also needs to be optimized as this can also impact SEO from a technical perspective. According to some industry experts, it’s important to build a website thinking that Google does not exist. This helps you focus on just building an excellent website.

Don’t Ignore Social Media

Twitter, Instagram and Facebook can have a huge impact on SEO. A successful startup always knows that building a community of followers can help improve your brand identity in the industry. Eventually, it can improve your search engine rankings. With attention grabbing photos and posts, you can get Google’s attention, and make sure there’s more awareness about your company.

Never Take Shortcuts

In order to achieve success, and develop an effective SEO strategy, you need to understand that there’s no substitute for dedication and hardwork. There’s no need to take any shortcuts to develop a SEO strategy. It just comes down to developing good SEO-friendly website content, engage your audience, and focus on hiring a good SEO team to attract more customers.

The Internet has been constantly evolving. For many years, SEO has remained an effective and valuable tool for all kinds of businesses. Whether your company has been set up for a few months or you’re looking to set up a new business, you can’t overlook the importance of SEO.


Crafting a Profitable SEO Business: Targeting a Niche

Niche SEOSEO is one of the best ways to pursue marketing and get more business flowing to any type of organization. SEO is especially easy for writers with very specific knowledge that buyers would be looking for. The general idea is to get people to follow your postings and articles, and sell affiliate link leads to them for relevant products.

There are many reasons to be niche-specific when it comes to SEO. First, search engines get smarter by the day and they will trash your pages if you have too many varying keywords. Trying to get highly ranked in a general niche is not possible in the affiliate market today.

Note that it is also easier for a visitor to believe products recommended by a 'specialist" writer as opposed to a jack of all trades. You may think that there is too much competition for a keyword if you are specialist, but always remember that if you get found in only one category, you will end up ranking higher on any search engine, leading to more quality leads.

Attract In-Market Customers with Niche SEO

One great advantage about SEO niche specificity is that people searching for narrow keywords are more fixed on spending money. For instance, a buyer searching "Canon cameras" may just be after information while another searching for "Canon DV123i" is most likely looking to buying it. The second keyword may not really attract a lot of attention from searchers. However, those few who manage to find it will most likely buy bringing higher income to the marketer.

Consider a site on clinical medicine or surgery where the writer advises visitors on the surgical options available for various cosmetic needs. In the process, the trust the writer earns from the readers will allow them to include surgeon ads to the willing buyers. Since the links are paid per action, and people search for specific conditions, it is always prudent to laser-target a small niche. In this case, SEO for the surgeon could be highly beneficial.

The marketer's main motivation would obviously be the huge commissions that come from surgeon SEO performance for each converted lead. Remember most surgeons make huge amounts of money for each closed deal, which sets up affiliates for better commissions per lead. From this example, it is obvious that targeting a niche such as "SEO for surgeons" would definitely end up in higher conversions of leads from the people searching for that.

If you want a real-world example of niche SEO for surgeons, check out These are honest experts in providing surgeon SEO services for cosmetic surgeons and plastic surgeons. Now that's niche SEO!

Avoid One-Size-Fits-All SEO Services

The bottom line is, if you try to appeal to everyone, you will not appeal to anyone. Remember narrow niche targeting is like saying, "I have a solution for your specific problem", while general SEO targeting is like saying, "I give solutions to all problems".

Obviously any serious buyer will go for the specific solution provider. Instead of targeting through so multiple websites though, it would be a great idea if you just had a niche such as medicine and then have sections dedicated to very thin and laser-targeted ends such as "colon cleansing", "painless chemotherapy", "appendicitis microsurgery" etc. Remember Google ranks pages and not sites, though sites are still a factor.

Building a successful SEO online business is a function of all these factors, and marketers must be keen on focusing on thinner niches of highly valuable keywords. At the end of the day, what matters is maximizing the revenue streams and making them sustainable in the long term.


5 Ways to Increase Your Google Rank

Increase Google RankingGoogle search engines use a variety of techniques that govern which pages should be displayed first in the search results. The Google ranking formula is not completely known to SEO's, but there are strategies and techniques that you can employ improve your websites rank in the organic search results. Below are 5 ways to increase your Google rank and earn more traffic to your website.

1. Keyword Optimization

Many websites target wrong keywords and this is among the worst mistakes. Take your time to do a thorough analysis of the keywords that produce conversions. One of the ways is to have analytic software like Google Analytic installed on your site and see how people find and interact your website.

Usually, business targets broadly, therefore have high volume keywords that convert well instead of ranking keywords based on competitiveness, conversion and multiples of volume. After installing analytic software, mark the keywords that cause your visitor to engage and even leave a comment or make a purchase. Also note the pages which scare them off. Ensure you choose keywords that people will look for.

2. Link Building

Backlinks are links that come from another site to your site, because they point back to your pages. When you build these links which points back to your website, they can really boost your site’s SEO and increase Google rankings. The more reputable and authoritative the website, the greater the impact it will have to increase your Google rankings.

You can add backlinks by making some comments on other blogs, guest blogging, and other creative tacts. However, there are various link building techniques that can help you achieve the best results. These includes creating viral content, guest posting, building link exchange relationships, creating info-graphics, and analyzing competitor links.

3. Schema Markup

This is one of the latest evolutions in SEO. It’s one of the powerful forms of optimization but currently the least used forms of SEO. After grasping the method and concept of schema markup, you can use it to boost your website in the search engine result pages.

Schema markup uses unique semantic vocabulary in microdata format. It is actually a code that you put in your website to assist the search engines to return more informative results. It not only tells the search engine what your data says but also what it means.

4. Include a Sitemap Page

A sitemap is a page or file on your site that lays out all of the rank-worth pages of your website. It enables Google bots to easily find all the links and content of your website. Sitemaps also determine the importance of your website’s content. There are a number of websites that will create a sitemap for you or you can even generate one for yourself. This alone can really help increase your Google rankings.

5. Have An Active Social Media Presence

Always capitalize much on social media. Social media is a great way to spread backlinks to many viewers. If your content is valuable, many viewers will link your site for you, which in turn increases traffic and consequently increasing your rank. Developing a compelling post about your site is important for social media. The reader should be fully attracted to follow the link and also needs to stand out from the pool of news on their feed.

Do you have any more tips to increase your website ranking in Google? Let us your know SEO strategies in the comments below.


5 Best Practices of Link Building for 2015

LinksSEO strategies have continuously evolved over the last few years with respect to Google's constantly changing search algorithm. Gone are the days when SEO companies could achieve top rankings building volume backlinks with no strings attached.

In fact, a few years ago, links were not deemed harmful regardless of their nature, as there was no such think as "harmful links." Today, certain links (often irrelevant or over-optimized) can indeed harm your websites.

This has made many webmasters, search marketers, and SEO professionals alike hesitate on doing any sort of link building at all. However, links still work. And it's not more important than ever to embrace link building with a very natural and mindful approach.

How to Create Google Penalty Proof Backlinks

Below we share severl best practices of link building for 2015. These strategies will help you increase your sites' rankings without worrying about being penalized for over-optimization or spammy backlink profiles.

Focus on Conversational Keyword Phrases

Google has changed its way of interpreting queries from a single keyword, which was the case before to the use of a conversational keyword phrases. With this development, the idea now is to focus on informative content rather than keyword centered content. You should remember that while using keywords was integral in content ranking, you will now get penalized for using keyword rich content and thus, it is important to avoid using the same keyword optimized anchor text twice.

Publish Content & Links for Relevant Sources Only

The classic case of the past was to build links on any websites, regardless of topical relevany. Doing this now will pose serious risks to your SEO efforts. Moving forward, one of the most significant best practices of link building is to ensure any piece of content that contains links to your site is published on a website that's topically-relevant and closely aligned with the theme of your website.

Create Valuable Content

There is nothing that will replace the importance of content in ranking. Even though you can be able to trick Google using various loopholes, the joy will be short-lived as you will be found out soon rather than later but quality content will only help your website get better by time. Furthermore, informative content will make other people link your website and thus, get natural links.

Social Media Integration

Social signals have never been this important before. Content that is highly shared is deemed valuable and website or blog with content that is shared to be reputable, which are essential elements in ranking. Social engagement can open the doors to new connections and link possibilities. Having active social media accounts will also give you a platform to share your content and earn links naturally. These takes techniques can also enable you to grow and optimize your brands overall web presence

New Ways to Guest Blogging

When used naturally, guest blogging is an effective link building tool but when used unnaturally, it will work against you. An example of unnatural link in blog posting is using the same anchor text over several blogs. This will result in penalty but when done properly using border techniques, it will work all the time and result in high reward. You should avoid using the same anchor texts across various blogs, as this can harm your SEO strategy.

To make your links future proof, you must focus on links where you have no control over the anchor text. This technique will help you create links that work and are highly rewarding. Furthermore, you must only build links from relevant sources. In the 2015 SEO landscape, the game has changed by creating relationships with influencers in your niche is highly rewarding when done appropriately.


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