Law Firm Web Marketing

    

The Risks of Microsites for Law Firm Web Marketing

Although it is true that more online exposure will increase your chances of acquiring new business, this general concept has resulted in some risky Internet marketing practices.

With respect to the classic phrase “quality over quantity,” it is unfortunate to hear of SEO and Internet marketing companies promoting the use keyword targeted microsites. But it’s not just the concept of using microsites that muddy up brands, it is how each microsite is executed.

So what exactly is a microsite? A microsite is a separate domain that consists of a page, or a group of pages, with the purpose of supplementing a larger domain. The idea of microsite is not all that bad. However often times, businesses are duped into buying several microsites to better their search exposure. This easy outlet for SEO’s typically results in diminishes quality of content and questionable online advertising practices.

One group of professionals that are a popular target for the microsite Internet marketing pitch is lawyers that offer a number of practice areas. Countless firms are convinced by shady SEO companies that building a microsite per practice area is the best way to obtain keyword dominance. Yet many do not realize the risks and implications when rolling out many microsites, especially when the content of each microsite is repurposed over and over.

Obsolete microsites can easily damage a law firm's rankings and online reputation. The reason behind this is simple. Many law firm marketing companies fail to provide copywriting services, let alone understand the importance of unique, optimized content. This results in the same blocks of content being published on many domains, and often times these domains link back to the house, or the main website of the law firm. That’s pretty much telling a Google spider, “Hey, we’ve got duplicate content here. And it is all stemming from this particular source.”

Putting out a bunch of microsites with similar content can spell disaster. You may have heard of a little nuisance (or quality control measure) called Panda. This search engine algorithm change was an effort to pinpoint and penalize websites with duplicate content. Even websites with common phrasing and slightly related content have been punished.

In addition to risking search engine rankings, creating a bunch of microsites can be deceptive to online users. Unless ethically branded and uniquely developed, microsites often take on a different image. Some act as “legal resources,” but ever resource links back to the same law firm website. Other microsites might solely be a landing page, offering no value at all to the user.

If your SEO company proposes the idea of microsite optimization, it may be time to shop around. Strong Internet marketing companies have the capabilities and resources to optimize a website as it is, without resorting to these “gray hat” practices. They understand that duplicate content reduces credibility among search engines and their users. For a service oriented law firm, the repercussions can cripple a brand. 

In summary, we recommend consulting with a website marketing firm with experience handling SEO campaigns for law firms. These SEO providers typically offer powerful link building resources and professional SEO copywriting services. This can bring the most impact to your SEO efforts, and ensure that your content is unique and credible.

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3 Ways To Make Press Releases More SEO-Friendly

Lawyers are well aware of the importance of attaining online search exposure. A high organic listing in the search engines can result in an influx of new cases. Many legal professionals are keen enough to realize that such results are achievable in-house, and without the help of a SEO company.

Even for those attorneys who are slightly adept in the how SEO works, realizing better search rankings is no mystery. To help get the ball rolling, below are some basic, yet essential press release optimization techniques that work ideally for law firm web marketing.

Publish Weekly Press Releases

Most lawyers know that press releases are essential, but what some fail to realize is that they do not need a Public Relations firm to do it for them. Just about anybody can publish a press release, and when “optimized” correctly, these forms of content can do wonders for SEO.

Press releases that contain the right verbiage and are presented in such a way that offers meaning to readers have tremendous SEO value. Such press releases can end up being found through Google News and other related search outlets. This can result in both better brand awareness and more visitors to your website. If you and your staff can publish a weekly press release, this is one easy way to promote better visibility in the search engines.

Create Inbound Textual Links

Submitting press releases and online articles (otherwise known as “content marketing”) is an effective method to build inbound links to website – which can have an immense impact on SEO. More links pointing to a website deems it more popular, and thus credible, in the search engines.

What brings the most impact to a link is both its source and its anchor text (or “link name.”) Some publishing portals are free, whereas others require payment. Typically, the content publishing portals that are paid-for-use offer heavier link weight. In addition to more powerful links, these portals often allow users to customize the anchor text of links.

Having the ability to customize the anchor text of a link (in virtually any link building context) is huge for SEO. This enables users to use keyword phrases as link names, and thus making the link’s destination more relevant to that phrase.

For example, a law firm plans to publish a press release about Intellectual Property law that has a link pointing to its webpage about I.P. legal services. If the anchor text of that link contains the words “intellectual property,” the link will have greater SEO value, making that webpage more relevant on keyword targets of I.P. law. Furthermore, if the firm was located in Atlanta, Georgia and was pursuing a local search engine optimization strategy, the anchor text “Atlanta intellectual property lawyer,” or a related keyword variation, would serve ideal. 

Choose the Strongest Syndicates

Use the strongest syndicates for your press releases and overall content marketing efforts. Some of the most powerful portals for press releases include PRWeb.com, Marketwire.com, BusinessWire.com, and PRNewsWire.com. Through these online news outlets, you can publish content that contains high quality inbound links.

High authority press syndicates can charge anywhere from $200 to $600 for membership, so choose carefully before investing. In addition, take advantage of any “premium-based” press release submissions these sites have to offer. Often, the better the publishing features, the more options users have in tailoring SEO-oriented press releases.

With these tips, law firms and lawyers alike can have an in-house SEO tool of their own. Many firms that implement consistent press release publishing practices see improvements in search engine rankings and overall website traffic.

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Consultwebs.com Empowers Law Firms With Custom Online Marketing Strategies

On the premise that each law firm is unique, Consultwebs.com's Marketing Director, Tanner Jones says that the same principle should apply for law firm web marketing campaigns.

This is why Consultwebs.com Inc. offers law firms the option to choose which online marketing strategies and related products and services they deem ideal for their unique goals and budget.

Tanner Jones describes this creative strategy as an “a la carte” approach to law firm online marketing. Because there are a large variety of methods used for online advertising, the ability to pick out what their law firm needs ultimately makes it more personalized and cost effective.

Flexible Law Firm Web Marketing

Offering a great deal of flexibility, lawyers can exactly pick out specific strategies that will address their needs as they see it. Jones simplifies it by explaining that "one firm may only want to focus on enhancing its social media marketing, while another firm may only want to redesign its website and improve its content". The law firm internet marketing agency, Consultwebs.com Inc. offers a wide range of web marketing strategies to choose from. Some of the more popular include:

  • Website audits for analyzing content, search engine effectiveness, navigation, aesthetics, browser compatibility, load time, competitiveness
  • Law firm reputation management which offer protection for lawyers from attacks through social media and legal directories
  • Search Engine Optimization and Pay Per Click (PPC) Advertising
  • Custom law firm web design services
  • Website content service that manages publication of fresh and relevant content, timely press releases, blogs, satellite sites and law firm video marketing
  • Social media marketing that make use of the most popular sites including Facebook and Twitter. Founded in 1999 and has since become one of the country's leading providers of law firm web marketing, design and consulting products and services, Consultwebs.com offers excellent outcomes through its vast experience and staying on top of its craft.

Referring to this particular development, Tanner Jones says, "We work with law firms to pinpoint their goals and to select the best products and services that will meet those goals while staying at a cost that's within their reach."

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Advantages Of AdWords Express Ads For Attorneys

Whether through Pay Per Click advertising or Organic SEO, the legal profession is one arena that has taken full advantage of Internet marketing opportunities - however only a few firms are taking advantage of the benefits of Google AdWords Express.

Google AdWords Express is an automated version of AdWords and is designed to make Internet advertising easier for locally-focused small businesses. Simplified to match the needs of entrepreneurs with limited online advertising experience, AdWords Express offers a number of advantageous. The core benefits are that it costs less than a dollar per click and can substantially increase local search visibility for a website.

Buts it’s not just simplicity that small businesses are appreciating in Google AdWords Express. In this platform, local businesses can incorporate their Pay Per Click ads and Google Places page. These add-ons can help a website's search listing stand out even more, which is especially valuable for law firms targeting keywords in competitive practice areas. Instead of representing one of the many red pins in the local Google Map results, a firm could stand out from the crowd with blue pin.

Advantages of AdWords Express

Offering the utmost simplicity from ad creation to measurement of results, AdWords Express provides everything a local business needs to start advertising online.

  • Quick and easy creation of an online ad
  • Enhanced exposure of website, Place Page, and Google+ Page
  • Payment is only required when potential customers click on your ad
  • Ease of management & measurement of results

The legal profession is a highly competitive, even from a local approach. Google's AdWords Express offers an attractive option to maximize a law firm’s web presence with minimal costs and excellent results.

More about AdWords Express

Formerly known as Google Boost, AdWords Express made $28 billion for Google in ad revenues for 2010. In the first two quarters of 2011 it generated $32 billion, declare it a success in the Google books. 

With users coming from all across America, it initially targeted just two markets; small businesses like local law firms and those that do not have the time or money to take a larger leap in search engine marketing. The potential that AdWords Express offers to local law firms is immense, particularly for those with limited or non-existent experience in online marketing. Even for those with online marketing program, Google AdWords Express ads can be a great enhancement.

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SEO Link Building Tips For Lawyers

Building back links (or links that point back to a specific website) is one of the best strategies to achieve better Google search engine rankings. The link building process is more labor-intensive than it is talent-intensive; however there are a few tricks of the trade that can make a big difference when it comes to SEO.

In the legal profession, building links can have a momentous impact on your organic search engine rankings. Especially when optimizing for local areas and specific practice areas, the advantages of link building are significant. Rankings are often based on link popularity. Google’s search engine algorithm ranks websites according to:

  • Count of incoming links
  • Quality of incoming links
  • Link name or anchor text of the incoming link

These are just the link building basics. Expand upon your strategy with these SEO link building tips for lawyers.

Mindful Tips for Building Links

  • Create only one way links to your website (non-reciprocating links or shared links). Search engines put higher value on these types of links.
  • Build valid inbound links from related sites. Google deems inbound links from a relevant websites more valuable and natural.
  • Always try to customize the link’s anchor text so it includes keywords or a domain name. Keyword-friendly anchor text will make your page more relevant on that particular phrase.
  • Build links from pages with similar content, such as parallel themes, headers, and titles.
  • Choose sites with a higher PageRank. This metric means more domain authority, and thus great link weight.

The best link pages are found on the home page of a related site. But how will you be able to achieve this?

Tactics for Building the Best Links

So you got the tips down, but know you might be wondering where to start on your link building endeavor. This can often be the most challenging part. Some websites that appear ideal for your links may not be willing or able to accept them. As a result, sometimes you have to be creative, build relationships, or perhaps invest a little capital.

Below are some sound techniques to build the best links:

  • Ask for the link. This is difficult since links are like promotions of other websites. Perhaps incentivize or offer a trade of links (but be sure that they point to different pages)
  • Pay for links. This method works, but be sure to do your research and homework before investing in a link popularity program.
  • Create them yourself. You can do this by writing and submitting articles to online databases (such as www.isnare.com.)
  • Join blogs and online forums related to your industry. Whether on your profile, signature, or posts, here you can create custom links directing back to your site.
  • Publishing press releases also work great in creating one-way, inbound links.


Perfectly formatted inbound links are essential to get high search engine rankings for your law firm website. It has become the core driver to search engine optimization, and should never be overlooked in any website optimization strategy.

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Local Internet Marketing Is Ideal For Lawyers

The web is now buzzing with various exciting opportunities that offer ways to increase your revenues though Local SEO (Search Engine Optimization.) With the fast penetration of the Internet in every nook and corner of the U.S., now searches for legal representation and counsel are happening from many local areas.

As per the latest reports of Google, about 8.3 million searches are now being done for “lawyers” on search engines alone. Therefore, local Internet marketing for lawyers offers many opportunities to capture relevant searches that could result in a huge case.

Advantages of Locally-Targeted Online Marketing

Local online marketing for lawyers is much more cost-effective than a phone book, television, or radio advertisement. These channels offer limited information and ad exposure. But in case of website marketing, you can obtain top search engine visibility from your prospects and target customers. The cost of impressions for a PPC ad or organic search placement is significantly less than a print ad. And when users hop on Google to find a "personal injury lawyer in Dallas, TX," that's just what they want.

Realize a Better ROI

Many lawyers still prefer newspapers, TV, law directories and similar advertising mediums. Though few attorneys may have got some success with these venues, but the real question here is that how much returns they are getting on their investment. In most of the cases, search engine optimization campaigns are highly cost effective and can generate long lasting results. While newspaper ads or direct mail campaigns are recycled or thrown as waste, local website marketing for lawyers continues to generate quality leads for them. Now the lasting effect of this kind of marketing means that your marketing budget is being well utilized and generates more revenue for you. Maximum leads with less money, as well as quality of leads, make local Internet marketing for lawyers a clear choice where they should spend their marketing dollars. 

Gain Maximum Online Visibility

As we discussed above, SEO can help you in getting higher rankings on major search engines resulting in higher traffic to your site and more business. Companies providing local SEO services for lawyers actually work for maximizing their online exposure. All major search engines such as Google, MSN/Yahoo and Bing now show results depending upon the location of the user. Therefore, if your site is optimized for local SEO, you can gain better ad exposure from in-market users.

A good local SEO company will target keywords of local/geographic relevance combined with practice areas keywords (for example, "Atlanta criminal defense attorney".) This can rank the site of an Atlanta-based attorney on the top of search engine result pages for queries that relate to criminal defense. They will choose the keywords that are used by relevant clients for searching lawyers in their area.

Aside from this, providers of local SEO services also use other Internet marketing techniques, such as manual directory submission, PPC marketing campaigns, article and blog submission with links to your site, and even social media marketing. These services are starting to replace traditional forms of marketing and serving ideal for law firm web marketing.

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5 LinkedIn Marketing Tips For Legal Professionals

LinkedIn has emerged as one of the most successful social networking sites for business professionals. The facilitation of referrals and interaction with like-minded individuals has made LinkedIn a valuable tool, particularly for lawyers.

Recent studies have indicated that about 2/3 of legal corporate counsels use LinkedIn for marketing purposes. Additionally, executives of all industries and professions are using LinkedIn to explore new avenues and expand their business.   

To help legal professionals establish a valuable LinkedIn presence and attain better cases, we have identified 5 tips that prove highly valuable.

1. Develop relationships with the referral sources – This will do wonders for the long run. For instance, a lawyer who practices copyright law can find networking opportunities with members of a corporate or business law firm. This creates a relationship for business reciprocity and sharing opportunities with another.  

3. Network with potential clients – This is one of the best lawyer LinkedIn marketing tips that is similar to the latter. Let’s say you work in bankruptcy law. Some of the greatest relationships you can build on LinkedIn is with lenders and bankruptcy professionals who can pass business along to your practice.

3. Build relations with members of the media – More than 91 percent of media professionals are on LinkedIn, and this is really big number as compared to other social media sites. This includes journalists, reporters, and editors of regional, national, and local publications. Not only can these relationships lead to greater opportunities to market and publicize your practice, but establishing credibility with media professionals is sound reputation management.

4. Showcase your practice more personally – Investing in legal services can be daunting for both businesses and consumers. By presenting your practice from a more personal perspective, you can instill peace of mind in your potential clients.

Depending on the size of the law firm, each attorney should have their own profile on LinkedIn, and it should be linked to the main site of the company. This will help your customers know who it is they are working with.

5. Bolster relationships with existing clients - Whether a business or individual, existing clients are also a powerful source of good referrals. To keep yourself better organized, create a LinkedIn group dedicated to existing clients. That way you can better manage these valuable assets in your marketing efforts.

6. Broaden your network for expert witnesses - LinkedIn can help you establish connections with niche specialists whom can act as expert witnesses. This can empower your practice, and provide clients with the confidence to hire your for their case.

For all types of legal professionals, being LinkedIn can deliver many great things. Whether career seeking, networking, or marketing your practice, LinkedIn offers a wealth of opportunities to grow. We hope you appreciated these 5 LinkedIn marketing tips for legal professionals.

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Top 3 Tips for Law Firm Internet Marketing

Law firm web marketing is one of the greatest channels to gain a competitive advantage in the legal profession.

Internet marketing for law firms places significant focus on search engine optimization, which is essential to be found on Google, Bing, and other major search engines.

Implementing the best practices of law firm web marketing and SEO is one of the best ways capture prospective customers. A high ranking website that is visible on many relevant search phrases can provide incredible opportunities.

Below we've outline the top 3 tips for law firm Internet marketing, and how to get the most SEO benefit from a legal website.

Keyword-Focused Content

The content of a website is an essential element to SEO. By intricately weaving relevant keywords into the copy of your website, you help search engine spiders (or crawlers) index your site according to those keywords. As a result, your website will have more relevance to the targeted keyword phrases that drive you business.

In today's competitive SEO game, it is important to choose keywords that are very specific to your legal practice. Generic keywords, such as "business lawyer," can be too broad and too competitive.

Not only should you consider highly specific keyword targets, such as “business tax attorney,” but also consider local variations, like “Atlanta business lawyer.”

This leads us into our next point about geo-local SEO.

Localized Law Firm SEO

The local search results, such as Google Places, are becoming increasingly important for SEO. Because most law firms represent clients in specific regions, it is wise to reference geo-specific keywords in your SEO efforts.

Be sure to include the local information about your law firm on your website. A solid tip here is to include the firm’s address in the footer of the website. It also doesn't hurt to mention your city or local service areas within the content of the site, such as "contact your trusted family lawyers in Chicago, IL."

Additionally, you can really maximize your local SEO strategy by including geo-references in your link building efforts, which is described in more detail below.

Build Backlinks

Inbound links, or backlinks, are the powerhouse to higher organic search engine rankings. Link building has become very important to compete in SEO, and now there are a number of platforms available to build backlinks.

Some of the most effective resources to build links to you law firm's website are legal directories, forums, and blogs. Whether you want to start your own blog, or surf other related blogs to write comments (and add links to those comments,) the channels are almost endless. They just require a little creativity.

Legal directories are often times the easiest way to earn backlinks. This task demands finding the proper online directories that will allow you to place (or buy) a listing on their directory. Your listing will contain a link back to your law firm website, and thus deem it more credible and trustworthy in the search engines.

Where real strategy comes into play is the link's anchor text, or link name. If the anchor text of the link reads your specific keyword target (e.g. “Grand Rapids personal injury lawyers”) then the webpage being linked to will have greater relevancy to that particular phrase. You can even take this link building practice deeper by executing partial linking strategies.

We hope these 3 law firm Internet marketing & SEO tips will help you on your way to better success in the search engines. Thanks for visiting the Law Firm Web Marketing Blog!

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3 Success-Oriented Perspectives for Law Firm Web Marketing

The law firm marketing game has changed drastically with the web. The tools and innovations at our disposal make it easier to find the exact type of legal help we need.

In moving forward with your law firm web marketing strategy, we outline three success-oriented perspectives to help you achieve great returns on your Internet marketing efforts.

Carve Your Niche

In today's competitive legal realm, there are few attorneys that take great pride in their general practice. This is because it is virtually impossible to represent yourself as a specialist when you claim to know it all.

When it comes to law firm web marketing, speaking to masses can be counterintuitive. Instead, carve out your niche and reign king in your specific area of practice. You will earn more respect by potential clients as well as your peers. This can result in more referrals and higher quality cases.

Creatively Standout From the Crowd

In any marketing effort, standing out from the clutter is essential. And because lawyers are often savvy marketers, the need to get creative is imperative.

The next generation of law firm web marketing will entail more than just SEO and Internet marketing. Attorneys will need to get social, as platforms like Google+ evolve in to serious marketing game changers. This will imply increased focus on a firm's local community as well as figuring out ways to be more relevant to its target market.

In addition, the online marketing executions of a firm will need some innovation to stay competitive. Do you have a great point to make? Try conveying your message in a video, rather than an article. Looking for ways to connect with other attorneys? Build an online local lawyer alliance using social media to facilitate cases and spread client referrals.

Be a Wealth of Knowledge

In the legal profession, being an educator is not only a part of being an attorney, but can also be a part of building a powerful reputation.

If you are an expert in your area of law, prove it! Create content that centers around educating your audience. Not only will they trust you and come to you for more advice, but they will be better equipped before receiving legal counsel (which contributes to more qualified leads and a more intelligent client.)

We hope these three perspectives will help you hone in on your Internet marketing strategy. Thanks for visiting the official Law Firm Web Marketing blog.

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21st Century Internet Marketing Tips

Marketing in the 21st century is much more different from the way it were some years ago. Confused about your online content strategy? Wondering what plan of action will make the biggest impact on your bottom line?

With the addition of internet, social media, and email marketing, old school rules that were being used in the old gone days have no place this time round because people have come up with different ways of marketing, one which will reach many people and have an instant impact.

Client Focused Relationships

Days are gone when people were sending generic messages and have opted to rather more technological methods that are not only reliable but also the fastest so far. Sending an email and with in second its already received by the other party on the other end. Instead marketers are now opting to building strong relationships with their prospects.

Marketing is the process of promoting goods or services; the final objective is to sell these products. The focus of all marketing actions should be on the customer or client in order to stay profitable. Create, keep, and satisfy the customer should be your main goal. The 21st century marketing ids a lot more challenging and more advanced than the previous one. Due to the high level of technology and the extremely fast pace of technology development and new marketing concepts and tools. It’s always very difficult to keep up the pace and this article takes care of the main things that should be looked at when indulging in the internet marketing.

Blogging & Content Marketing

In the 21st century blogging has also proved to be then best of all marketing tip. Through blogging, one can reach any person fast and at the intended time and thus creating more awareness where needed. Blogs differ from different topics depending on the websites they are serving but mostly they revolve in the same topic.

Some of the tips to consider when using blogging as a way of marketing are as follows; you should post always post regularly and ensure that you post new ideas and fresh ones in this case. You should also be creative in what you will be posting and the areas where you feature more will be of marketing than story telling.

With blogging as a marketing tool, you should update your blogs regularly. As a steady flow of visitors begin to swarm your blog, you must ensure you have a proper marketing funnel in place. Blogging is a great way to share your content and your offer, a way to be heard. With the increasing number of bloggers in internet marketing you must set yourself apart in order to be recognized.

Having professional e-marketers is also a very important thing to note since; professional e-marketers are always the best people to have in making your internet marketing a success. They are ones that are always straight forward and very independent and judgmental.

www.Orseep.com is a leading SEO consulting expert company with experience and expertise brewing in its team of professionals. The company is open top any business wishing to explore the internet to expand its business horizons, feel free to visit the site today for more details.

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