Law Firm Web Marketing

    

Best Directories for Law Firm SEO and Inbound Marketing

Law firms face a lot of competition in Google search (particularly Google Places and local SEO;) But it is possible to increase your organic search presence by utilizing prominent directories for law firm SEO and inbound marketing.

As you may already know, links from relevant and authoritative can help to enhance your firm's ranking organic search. These backlinks legitimize your firm in search, in addition to allowing you to reach a larger audience (via both greater search exposure and inbound marketing potential.) This can translates to an increase in more cases to choose from and more clients.

There are various directories that can offer valuable backlinks for your law firm. These three will help you attain your optimization goals within a shorter period of time.

Lawyers.com

Lawyers.com is a renowned directory and it should be one of your primary options for local Google Places SEO. This is a free directory, which is designed for small companies and individuals. It offers reliable and accurate profiles of law firms and lawyers across the world.

Lawyers.com provides a wide range of information on law issues therefore it will attract individuals who require attorneys. Users get tips on how to identify suitable lawyers and there is an interactive forum for both attorneys and individuals. To join Lawyers.com, companies are required to fill in a form on the site to create a profile, which will help to bring in potential clients.

LexMundi.com

Lex Mundi is a directory that includes some of the best independent law firms in the world. The directory offers users an opportunity to share information about a variety of law topics. It also encourages communication among its members and this helps to enhance service provision.

Lex Mundi promotes independence and this makes it a suitable option for law firm SEO. Firms can request for membership on the directory's site by filling in a simple form. Once you join the directory, you will be one of the 160 premier member firms with over 21,000 lawyers in more than 100 countries .

Avvo.com

Avvo is committed to assist individuals to make informed legal decisions. This directory rates lawyers and offers free profiles for members. These profiles provide valuable information such as lawyer skills, background, disciplinary record and client reviews.

Avvo is keen to offer consumers the best legal assistance. You can partner or advertise with the directory to get back links for your company's website. Avvo will provide data and widgets to your website. You can link to the directory and add your profile on your official site to legitimize your company. To partner with the directory, you are required to send an email to get further instructions.

continue...

5 LinkedIn Optimization Tips that Enhance Your Inbound Marketing Strategy

LinkedInThe incredible growth of social media sites has greatly impacted the way people live their lives. Almost everyone has a profile on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums.

In terms of commercial networking, a vast majority of business professionals and organizations are present on LinkedIn.

Beyond simply a networking platform, many businesses and professionals are discovering the potential of LinkedIn as means to direct quality traffic to a website (inbound marketing). This is most definitely true; however, the real question is, how does one fully maximize the potential of LinkedIn for inbound marketing?

So where does one begin with LinkedIn as an inbound marketing tool? Below we share some simple yet highly effective tips in optimizing your LinkedIn page to enhance your inbound marketing strategy.

1. Ensure Your Profile is Complete

Many underestimate the power of a complete and well-populated profile. Whether is an individual profile or a business profile, people (particularly professionals) will often thoroughly read throughout your profile to get a glimpse of your credibility.

Having accurate and detailed information in your profile enables LinkedIn users to get a clearer picture of you or your business, and thus help them decide whether or not you can provide them with the solutions they're seeking. Although this might seem like an obvious stem in the process, it's the foundation to establishing your roots on LinkedIn.

2. Reach Out & Grow Your LinkedIn Connections

Like any social media platform, popularity helps immensely. Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that "first degree connections" can help you build a good reputation online.

These are the connections who help you get your name out there, primarily because they can read your profile and see your status. These first degree connects are often people you know or have worked with in the past. Many of these individuals can endorse your skills, which is a huge benefit for inbound marketing.

3. Frequently Update Your Status & Share Content

Having a presence on LinkedIn is one thing, but being active on LinkedIn is the game-changer. Whether you are having a sale, launching a new product, or just published an insightful blog post, make sure that you announce your goods on LinkedIn. This is perhaps the most effective way to levarage LinkedIn for inbound marketing.

All of your efforts compound - the more connections and popularity you can gain, the more potential exposure your updates will receive. In addition to sharing quality and relevant content, be sure to include a call to action as this can help motive users to click your into your goods.

4. Create or Join a Professional Group

Gather your peers (or even your competitors) and form a professional group on LinkedIn. Having your own community will allow you to interact with each other, learn business trends and trade secrets, and can ultimately inbound traffic to your site. Not only is this a great tactic for inbound marketing, but creating a professional group establishes yourself (or business) as a leader or online authority figure.

The trick here is maintaining the group and keeping it going despite competition. If creating a group is not in your best interests, join a group and be a social butterfly. People will acknowledge your presence, and if you're sharing good insights and content, you may be able to establish some great connections.

5. Include Some Your Work in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people will often look into your profile to see what you can provide. Having a sample of your expertise or a portfolio of your previous work can provide people a preview of what you can offer them. Like top #1, this effort is to estbalish your credibility so other individuals see value in what you have to offer. Without credibility, the inbound marketing potential of your efforts is diminished.

Stephanie Simmons, writer for Social Media Examiner, states that many online professionals neglect LinkedIn because it does not have the same features or capabilities for online socialization such as Facebook. However, Simmons urges digital-based experts should explore LinkedIn because it is the social hub for all types of professionals.

Remember that LinkedIn is filled with decision makers, managers, entrepreneurs, specialists, and consumers. Beyond just networking with these types of professionals, you can start leveraging your LinkedIn page for inbound marketing and driving potential business to your site.

continue...

5 Tips to Help Lawyers & Law Firms Get Quality Cases via LinkedIn

LinkedINThe entry of social networking sites has greatly impacted the way lawyers and law firms tailor their marketing strategies. Almost everyone has an account on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums. And in terms of business and professional life, almost every individual is connected via LinkedIn.

Many online marketing specialists leverage the potential of LinkedIn to inbound high quality traffic and legal cases, and in many different ways. Whether via search, referrals, or content marketing, LinkedIn offers a high level of potential to inbound quality traffic for lawyers and law firms.

Below we highlight 5 essential tips in which lawyers and law firms alike should consider to maximize their marketing potential via LinkedIn.

1. Profile Completeness

Many underestimate the power of a complete, duly filled out profile. Whether is an individual profile or a business profile, people, particularly professionals, will read throughout your wall and see whether you are significant or not to their purpose. Having the necessary information placed in your profile allow LinkedIn users to get a clearer picture of you and your business and help them decide whether you can or not provide them with solutions or not.

2. Grow "First Degree" Connections

Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that first degree connections can help you build a good reputation online. They are the ones who help you get your name out there, mainly because they can read your profile and see your status, which bring us to number…

3. Update Your Status Regularly

Whether you are having a sale, launch a new product, or release information, make sure that you announce it on your LinkedIn profile page. Also include in your status your CTAs (call to action) as this can really help drive traffic from LinkedIn to your site.

4. Create/Join a Business and Legal Groups

Gather your peers and even your competitors and form a group. Having your own legal community will allow you to interact with other legal professionals, learn trends and trade secrets, and ultimately generate traffic from and for each other. The trick here is maintaining the group and keeping it going despite time constraints.

5. Include Portfolios & Quality Content in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people who look into your profile would like to see what you can provide. Having a sample of your expertise or portfolio of your previous works, products, and services will provide people a preview of what you can offer them.

Regardless of whether you (or your firm) practices business law or personal injury law, LinkedIn can help you establish a sound reputation and maximize your law firm marketing potential to earn quality cases.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.