Law Firm Web Marketing

    

New Feature on Google Maps Pinpoints Your Current Location

Google Maps Location FeatureGoogle Maps recently implemented a new feature that pinpoints the current location of your computer.

 

When I first checked out this new feature, Google Maps had my current location set in Michigan. They were correct; however I could further dial in my location as specific as my street address.

More Relevant Results

According to Google this feature, known as Automatic Location will help make search more relevant for users. Google states that:

Google Maps will always provide results that we believe are most relevant to your search. Location is one of a number of factors that we use to provide relevant results. For example, if you search for a restaurant chain, you may want to find a branch near you. Now, your initial Maps view will be set to your current location, so that you can get easy access to local results.

In short, Google will automatically pinpoint a user's location based on their IP address. In turn, the search engine results will be customized results based on the user's location. 

Local Marketing Implications

Google Maps Local SEOSo what does this mean for local SEO's and small business marketers? It's an obvious sign that Google is further pursuing local search as the best means to provide quality search results. More importantly, the social media network Google+ is directly tied to locally customized search results. Google+ Local pages, which have replaced the Google Places results, are very important for local SEO.

If your law firm has yet to claim and optimize a Google+ Local page, now is the time. In the near future, these pages may have just as much marketing potential as your firm's website.

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