Law Firm Web Marketing


7 Tips for Finding and Building Citations for Local SEO

Google Local SEO Citations  As savvy marketer, by now you should know the importance of finding and building citations for local SEO (ranking higher in the Google local listings.)

Because citation generation is a lot of work, it's important to use the right resources and guidance. This post is dedicated to sharing the best resources to pinpoint citation building opportunities and advance your local SEO efforts to the next level.

1. Start by checking your current citations via Use this listing as a starting point. Verify the information that has already been cited to ensure that it is accurate before moving forward.

2. Clean up your existing citations first. Do this before moving forward to list your business on any further sites. Citations that are incorrect offer no benefit to you. Correcting the information will begin to raise your rankings almost immediately. Incorrect citations are often the reason behind why people may not find you via local search engines, which decreases your rankings.

3. Comply with Google Webmaster Guidelines. If you have not yet made yourself familiar with them, do so now at

4. Use Google Mapmaker in order to determine if there are multiple citations on the same sites.

5. Prepare your company’s information in a template. The use of a template will ensure consistency amongst citations and it will also guarantee that no information will be accidently omitted. Include the following elements, if applicable.

  • Business owner name - The full legal name of the business owner (no nicknames, etc.)
  • Email address – the email address that will be checked by the business. Do NOT include your personal email.
  • Company name – As it appears on Google
  • Address (and Suite or Floor number if applicable)
  • City, State, and Zip
  • Phone Number
  • Website or landing page for location
  • 800/toll free phone number
  • Logo URL – The precise URL from your website that hosts your company’s logo. Should your company not have a logo, this can be omitted and modified at a later time.
  • Social media profile links
  • Google+ Local page

6. Conduct a NAP (Name, address and phone number) search on Google and ensure that your NAP information is accurate. You can also use and the free scan they offer.

7. Change your mindset. Instead of trying to have a citation everywhere, ensure that your citations are relevant to your industry and target audience.

Building and creating citations can be quite time consuming, but the benefits are well worth the time. You do have the option to outsource the work to a credible SEO marketing company should you desire. Simply ensure that you properly vet companies to ensure that compliance are met alongside needs.

When embarking upon this venture for yourself, it is imperative to be extremely organized and use a best practices SEO guide. Utilized the cloud services of Google documents for the storage and sharing of your spreadsheet that will keep track of your citations (and corrections).


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