The term "Local SEO" has been familiar among webmasters and SEO analysts for many years. But ever since Google integrated its social networking site (Google+) with Google Maps and Reviews, the potential of local SEO to gain traffic and prospects has increased greatly.
It doesn't mean your listing will reach the first page of Google for whatever competitive keyword you are targeting just because you have created and verified your phone number with Google. If you have a law firm or if you are an individual lawyer practicing in a city or town in the U.S., you should have already witnessed the immense competition in your market on the internet.
It is no wonder that lawyers and attorney related keywords are some of the most highly paid keywords in Google's Adwords PPC network. What does it mean? It means large and multi-million dollar law firms are willing to spend a fortune on the internet to find new clients.
If you represent a small firm that is committed to serve your community or if you an aspiring individual who wants to build your career as a reputed lawyer, you might be intimidated by the influence of these big-box law firms on the internet.
There is a simple yet effective way to crush your competitors however humongous they are. It is called Google local SEO. There are a lot of ways to improve the rankings of your Google+ listing and make them rank in first page of Google in a matter of weeks if not days.
One of the best ways to improve the rankings of your listing in Google is to submit your business details to all the top business directories that are specific to your market. By submitting your business name, address and phone number (or "NAP" - citations that contribute to local search rankings) to these directories, you can greatly influence the ranking of your Google+ and Map listing.
The following is the list of top 5 law firm web directories for local SEO.
They have been in the business for a really long time. Launched back in 1996, the website is considered a hub for reading legal news, message boards, local directory and more. The website boasts 5 million unique visits a month. That's a lot of traffic. By submitting your business listing to this website, you cannot only improve you Google Maps listing, but can also get a lot of leads directly from the website.
Google Page Rank: 7/10
Alexa Traffic Rank (U.S.): 1,522
The site was launched back in October 2006. You can add your business listing to this website for free in a matter of seconds. If you become a paid member, you won't just get promoted to the top of the listing, but they will also give your contact details and information to people who are looking for a lawyer in your area. Google Page Rank: 5/10 Alexa Traffic Rank (U.S): 30,339 Visit eLocalLawyers.com
This is also a free service. Attorney.com is a part of LexisNexis, and Martindale-Hubbell who have been in the legal industry since 1868. The site has great reputation not only with people, but also among search engine.
Google Page Rank: 6/10
Alexa (U.S.): 47,000
Lawyers.com is a premium service and only offers paid listing. However, placing your business listing in a website like Lawyers.com can boost the rankings of your Google+ listing.
Google Page Rank: 7/10
Alexa (U.S.): 1947
You can also search for local lawyers and attorney directories specific to your district or city. Submitting to these kinds of geo-location specific directories can help you stand out from the crowd and improve your Google search ranking effectively.
Final tip: Always bear in mind that you should submit the exact business name, phone number and address to these directories that you have furnished on your Google+ profile.continue...
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