Law Firm Web Marketing


Tips for Mastering Your Firm's Social Marketing Practice

Social marketing for law firm's differs profoundly from personal social networking. There are various points, that when adhered to, will help propel a law firm’s web marketing success. The most important thing in social marketing is investing diligent effort to manage the points of engagement with your audience.

Some tips to maintain a professional social media presence include:

* Ensuring that responses in social networks are kept neutral and politically correct. This rule applies regardless of your legal practice or niche market. Not sticking to this will not only decrease your credibility as a legal resource, but it could potentially get a network barred.

* Keeping profile updates neutral by no means implicates that things should be boring. Content should be interesting by definition. Sharing information in social platforms serves more than just informing. It should be fresh and exciting aided by images and videos wherever possible.

* Interacting in blogs is fun for the end user but a full time job for a web marketer. There should be adequate updates on the profile to keep the number of participants growing and engaged. It is an opportunity for the management to literally disperse its propaganda. Therefore, a person who has intimate knowledge of the business’s policies and vision should be in charge of updates.

* Linking the company website’s blog to the professional profile is the most efficient way to maintain consistency. It eases the amount of work as the updates are automated. That being said, professional profile such as LinkedIn should cater for every social contact individually. Major clients and potential clients should be attended to by an account manager.

* A social profile should be optimized to exude professionalism and to remain relevant. Photos and images should match content. The titles and the text should be lined with relevant keywords. Part of optimizing a social page includes giving a vote of thanks to all who engage in a social exercise. Those who share the profile updates should also be individually thanked.

Gaining Social Authority

A professional social media presence is recognized by its conciseness. It is differentiated from blogs by being brief and more frequently updated. A social profile is the outgoing side of a business; it should however avoid looking overzealous. Packing the content with keywords is not the way to go rather they should be well distributed.

SEO has truly moved from blogging to being more oriented on social media engagement. This is because messages such as tweets can market anything - from products to events to even notifying about a new article. This is web presence optimization, which hinges on social authority.

Law firms should utilize the most popular and relevant social media platforms to go full circle in their updates and public relations. Therefore Twitter, Facebook, LinkedIn and Google circles may be perversely exploited. A firm can thus create its own means of disseminating news and should generally approach things to establish a web presence.

Public relation has found new meaning in social media networks. Compelling videos and photos are involved backed by professional editing. Graphics and other form of branding are an extension of the main website. This is the essence of social media engagement.


Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.