Many law firms and other legal professionals struggle when it comes to tapping into the latest techniques in digital marketing. Providing information about what you offer is a great way to peak their interest. Through content marketing, you can get your message out there, and with a purpose. As a result, when readers do become in need of legal help, they will resort to the party who has educated them the most. They will see your law firm as one that is experienced and knowledgeable.
To help you get started in developing your content strategy, below we share three unique ideas that help law firm web marketing thrive.
You may think that YouTube is only a place to visit when you would like to watch music videos or comedy videos. However, it can be a very creative and powerful marketing tool for you to use in your business. Creating videos gets attention from potential clients, and many of them would rather watch a video than just read text.
Videos allow them to see you in a physical sense rather than you being an unknown entity to them. Make sure you dress professionally in your videos. Create a few of them have short question and answer sessions. Cover some of the most common things that people ask about when it comes to legal problems. Sharing such information shows them that you are knowledgeable. Limit each video to about 5 minutes in length.
Offer a free newsletter for those that provide you with their email address. Content is very important as you want it to be good quality. This type of content marketing is very effective. They feel if you would provide such wonderful content to them free of charge, then they feel confident paying for services from you.
You may find that sending a weekly newsletter is too difficult due to time. Every other week or once a month may be a better fit. Come up with topics that are fitting for the audience. You can even answer a few questions that people have submitted to you for all of your subscribers to read.
Try to find trending topics that you can include in your newsletters. This will help ensure that the readers continue to be interested and that they don’t just delete your newsletter or unsubscribe. The layout of it should be easy on the eyes. Break up headlines with subheadings. You can also offer a contest or game with each newsletter. This can be a fun way to stay connected with your subscribers.
Don’t assume that social media is just for your personal use. Create business pages too that represent your law firm or other legal profession. Create a page on Facebook that shares who you are and what types of services you provide. If you offer a free consultation, make sure that potential clients are aware of that.
Don’t just advertise your business name and phone number through social media. Offer information and sometimes, advice. For example, there are a few law firms I follow on Facebook. They offer free rides on New Year’s Eve and a few other times per year. They do so to help reduce the risk of drunk driving offenses.continue...
An insightful blog that offers creative ideas for entrepreneurs and business owners.
One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.
Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals
The law blog of the Wall Street Journal
Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms.
Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.
?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.
Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.
Get expert PPC campaign management services from the trusted Google AdWords Experts.
Brilliant insights to help you better manage and optimize your PPC campaign.
Learn tips, insights, and strategies to make your website's design more SEO-friendly.
Resource dedicated to local SEO consulting programs and educational-based resources for all levels.
Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.
Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!
Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.