Website optimization (also known as "on-site SEO" or "on-page optimization") is the process of fine-tuning a website for better performance. When website optimization is done correctly, improvements in performance can influence search engine rankings (SEO) as well as conversion potential, or "CRO" (conversion rate optimization.)
The processes of website optimization typically focuses on the "backend" of a website, or the content and elements that are not visible by users. This can require the need for a technical website expert, or proficient website optimization company.
If you do have a technical SEO expert on staff and do not need to consult a website optimization company or optimization specialist, below are some tips to get you started. These website optimization tips can help your company's web presence and usability in more ways than one.
There are a few rules of thumb for URLs when optimizing a website's backend. They ought to be less than 155 and contain read-able words that reflect your SEO targets (not auto-generated jumble like "www.website.com/cat=59&type=6987"
The ideal thing when conducting website optimization is change URL structures so that your site uses "keyword optimized" URLs. This will significantly help your company's SEO efforts.
Lastly, this scenario can happen if a site issues session IDs (which is common when using CMS platforms to run a website). Session IDs are issued any visitor visiting the page. Hopefully your technical expert, or website optimization company, can figure out a way to change unwanted CMS-generated URLs to more SEO friendly URLs.
Another common aspect of website optimization are page titles and Meta descriptions. Page title tags and Meta descriptions need to be distinct for each page. In case of duplication, you can use Google Webmaster Tools to detect them.
Other than being distinct, meta descriptions and title tags should :
Ensuring proper redirects is critical for both SEO and CRO, and should be done for any website. They may happen to use 302 redirects (that are not permanent) instead of 301 redirects (which is permanent.) 302 redirects never pass any link value (for SEO), so this pinpointing process should be executed during your company's website optimization efforts.
Sometimes Google Webmaster Tools is an effect resource for this task, but other website auditing and optimization tools can be more efficient. The SEO Powersuite is a great investment for company's with an in-house SEO team.continue...
An insightful blog that offers creative ideas for entrepreneurs and business owners.
One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.
An online educational platform that offers web-based training courses in Google Ads, SEO, and more.
The direct link to Yisoo's Google Ads online course.
Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals
The law blog of the Wall Street Journal
Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms.
Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.
?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.
Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.
Get expert PPC campaign management services from the trusted Google AdWords Experts.
Brilliant insights to help you better manage and optimize your PPC campaign.
Learn tips, insights, and strategies to make your website's design more SEO-friendly.
Resource dedicated to local SEO consulting programs and educational-based resources for all levels.
Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.
Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!
Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.