Law Firm Web Marketing

    

Hone in On Your On-Page Optimization

There are many SEO's and webmasters who are constantly trying to stay ahead of the curve when it comes to search engine optimization. The ideal SEO recipe that Google and other search engines tend to favor seems to change consistently.

The good news is that the best-practices of on-page optimization has remained fairly consistent after Panda - a Google algorithm change that penalized websites with duplicate and/or keyword stuffed content. Aside from the latter concern, the techniques of on-page optimization have remained pretty consistent in nature.

To better hone in on you on-page optimization efforts, we have compiled the SEO do's and don'ts for on-page optimization

On-Page SEO Do’s

1. Write a creative, keyword relevant title. The title is one of the most important parts of a web page. In addition to including the primary keyword target, the title is the main headline in the search engine placement, so it must sell too.

2. Use H2 and H3 tags where they're appropriate. These tags help the search engines understand the second and third most important headings of the page, and serve as ideal opportunities to use secondary keyword targets.

3. Add alt tags to your photos. This is not only simple to do, but it also adds a lot more keyword relevancy to the page. The image alt tags (or alternative tags) are there incase the image cannot be displayed. The text should reflect the image, however if keyword inclusion is always welcome.

4. Trim the fat. Slow loading pages get punished by Google. The Google team has made no secret that they are now ranking fast loading sites better due to their performance and overall user experience. If you are neck and neck with a competitor, removing unused scripts and choppy code may be enough to put you over the top.

5. Optimize keywords per page and align the page title, meta tags, and on-page copy with the respected keyword target. Don't attempt to optimize a page for a ton of keywords, just pick one or two.

6. Update your site often. The powers that be, love fresh content. Give them what they want and be rewarded. Blogs are a great way to keep fresh content flowing in a natural fashion.

On-Page SEO Don’ts

1. Never stuff keywords in your content. This is an old trick and your site will only be penalized for over-using a keyword phrase on the pages. Use a natural flow while writing and allow the keywords to come out in an organic manner.

2. Avoid using hidden text. This is another old trick that the search engines are now privy to. If you try to hide text by making it the same color as your background, this can result in the site being penalized.

3. Do not promote off topic affiliate programs. Just a heads up, there are some offers out there that don’t look good on your site or to search engines, keep your ads clean and only display ads from reputable and relevant brands.

4. Re-size your images the right way. Many times people will use html code to re-size an image. The problem with doing it that way is the image still has to load entirely before resizing it. If you upload an optimized image to your site, it will boost load times and help your sites overall presence.

5. Avoid graphic intensive themes. This rule is here just to remind you that the more graphics you have, the slower the page may load. And unlike text, not all images are index-able, so they serve no good to the SEO effort.

We hope you can benefit from these on-page optimization tips. Thanks for visiting the Law Firm Web Marketing blog.

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Best Practices of Blogging

Blogging has emerged as a full time income source many different individuals. Marketers in particular are joining the blogging endeavor, for the cost-effectiveness and ease of success offers great potential to gain exposure, generate leads, and improve revenue streams.

However, solid blogging requires a lot of effort and smart implementation to become successful. Below we outline some of the best practices of blogging:

Write With Meaning

If you want to earn leads (and money) by blogging, you should definitely be a proficient writer. When you are coming up with a blog article ideas, find something creative, interesting, and relevant to talk about. The objective is to create content that captures the interests of a target audience, and hope that your audience follows your blog for the long haul.

Market Your Blog

In order to attract readers to your blog, you will need to invest some time in marketing your work. Some of the most efficient ways to obtain a strong readership is through social mediums. Twitter is great way to expose your content to a relevant audience, and it's free. Also free are tools like Facebook, which can help you attract a more long-term following and help your blog become more viral.

Be Patience

Patience is very much needed to become a successful blogger. It is not uncommon to invest several months into your blog without seeing any true value in return. It takes some time to get noticed by people. In addition, it takes time for search engines to index and rank your blog, so it may take awhile before you start realizing search engine traffic.

Consistent Interaction

It is also key to interact with your visitors regularly. Make sure that you answer their queries in the comments section of your blog, and provide honest feedback when necessary. Interaction is also key with your social media marketing efforts - respond to Facebook comments, Tweet regularly, and post alluring incentives or comments that attract readers.

Be Humble

You need to be a humble blogger; character will help you to sustain the reputation of your blog. If you come across as courteous, creative, honest, and respectful, people will honor your blog and offer you respect (and readership) in return.

When it comes to blogging for a legal practice, these best practices are essential to be successful. They help instill a greater sense of confidence in your audience, and can turn curious readers into quality clients.

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Lawyer Web Marketing: What the Future Holds...

Being a lawyer is already a task in itself. There is an obvious a wealth of time handling a hectic work schedules and competing with a significant number of contemporaries who work equally hard. Add to that the need to keep one's legal cerebrum receptive enough to understand behavioral patterns of all the individuals involving any particular legal matter, since that is often a the key to empathizing what clients are dealing with.

The focus, however, in the initial as well as subsequent stages, for most lawyers today is twofold - while on one front, they have to deal with the aforementioned aspects; on the other front, there is a need to portray their superiority over others, by explaining to the potential customers, how their services differ from those offered by competing attorneys. In other words, lawyer web marketing has gained a pivotal position in aiding an attorney to build an impressive client portfolio.

Marketing has always been a highly dynamic process - continuously changing consumer perspectives and off course, a vast category of products and services to choose from. Such an environment has ensured that conveying the right message to one's potential customers through healthy marketing practices is highly essential. Interestingly, marketing over the Internet, is an even more dynamic and volatile process, owing to the changes made by the world's leading search engine: Google. The practices of Search Engine Optimization (SEO), developed to steer Google and other search engines into recognizing a website as credible, need to be professionally executed.

One of the recent changes made by Google to its search results display was the inclusion of personalized results - which may include a local influence. Moreover, alterations were made by the search engine to its Google Places results, which has a most definite local impact on lawyer web marketing.

Website Content & Organization

The infamous Google Panda update in February 2011 further reinforced the priority that Google has always been known to place on quality written and well-structured content. Now, just a year later, in 2012, the news is that the company plans to place importance on a relatively technical measure in order to aid its spiders to reach to the various dimensions of content put up on a website - the search engine will now benchmark whether or not html tags which markup web pages (better known as schemas) have been included. Basically, these tags have always been in use by Google, Yahoo and Bing, while scanning web pages in response to user queries, in order to display the most accurate results.

Schemas are known to substantially aid DBMS (Database Management Systems.) When it comes to evaluating the current status of lawyer websites, data is meticulously structured in most cases, however, the process of retrieving the date from databases, in response to user search queries, and converting it to HTML, can be cumbersome. By aiding Google spiders in retrieving information more conveniently, through the usage of schemas, the benefits to an attorney's websites in terms of search engine rankings, will only be amplified. This being a technical dimension nonetheless, would be best if dealt with, by a webmaster or related technical specialist.

Food For Thought

Care should be still taken to ensure that the vast number of other parameters taken into consideration by Google in presenting search results, will continue to hold importance. Some of them being

  • Credibility and novelty of information on the website: Quality websites gain popularity when people link to those websites. Valuable copy is linked to naturally, although there are services that aid this effort.
  • Authenticity of the website creator: Always include NAP on your site. That is your firm's Name, Address, and Phone Number.
  • Differentiation from competitor websites: Create only unique content that separates you from the pack. In addition, keep the structure and organization of your pages unique to your liking, don't replicate what your neighbor is doing.

It is indeed true that such periodic small changes made by Google will alter the best practices of lawyer web marketing in the years to come. However, partnering with an authentic company, with a good track record, and one which offers a dedicated lawyer marketing program, will certainly ensure that an attorney reaps the benefits of uphill search engine rankings.

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Local SEO for Lawyers: Part I (On-Page SEO)

Local SEO for lawyers is all about geographic relevancy (city, state, county, etc) as well as keyword relevancy (practice area, type of lawyer, legal service, etc.) Making a website relevant on these two factors is not rocket science. In fact, all it takes is the proper balance of keyword inclusion throughout the content, and right link building techniques.

Many attorneys take pride in the their content and ability to convey ideas through words. As a result, many of them take the task of SEO copywriting into their own hands.

In part II of Local SEO for Lawyers, we will focus more on the link building aspects of a website, but for now, the on-site content is the primary focus.

Local SEO Copywriting for the Legal Profession

Once a lawyer has determined the geographic target (e.g. Chicago, IL) and the keyword target of the site (e.g. Business Lawyer,) the task of copywriting begins. The first and perhaps most important rule is to optimize a webpage only for one or maybe two closely related keywords. For instances, one page might be optimized for "Chicago Business Lawyer/Law Firm" and another page "Chicago Employment Lawyer/Law Firm." The main idea is having focused, dedicated pages.

In addition to having keyword focused pages, each page must contain the SEO-targeted keywords, and in the right areas throughout the page. There are several on-page (visible to the user) and off-page elements (visible in code and search results) that search engine take into consideration. We will discuss each below.

Off-Page Local SEO Elements

URL Name: URL naming is huge factor to any local SEO strategy. Typically the more inclusion of keywords in a URL, the better. A good URL name for latter example would be something like “/Chicago-business-lawyers.html.” Just remember to keep your URL’s short and tight, and never keyword stuff URL’s (e.g. “/Chicago-business-commercial-attorneys-lawyers-law-firms-chicagoo-illinois-il.html”.)

Page Title: As perhaps the most important element in the SEO process, the page title should always include the targeted keywords of the page, and in exact phrase match. The page title is also the main link or headline for the pages listing in the search results. Most search engines only display 72 characters of the page title in the results page.

Meta Description: Also shown in the webpage's listing of the search results (just below the title) is the meta description. For local SEO optimization practices, include the keyword target in exact phrase match at least once, and perhaps a variation later in the description (e.g. flip the keyword from "lawyer" to the "law firm" variation.) Most search engines only display 160 characters of the meta description in the results page.

Meta Keywords: It's argued that meta keywords have no role for local SEO, but some professionals still include them. Matt Cutts of Google has stated and posted so on his blog, but some SEO's believe the more keywords included in a page, the better.

Image Alt Tags: Search engine spiders cannot crawl and place local SEO value on images. That is why there is image "alt tags" that serve as alternative text for users who cannot view the images. Here is another opportunity to include keywords in the page. However for best practices, ensure your copy is relevant to the image and do not keyword stuff - include with cohesion and moderation.

On-Page Local SEO Elements

In addition to the off-page elements, there are a few on-page elements that should be clearly stated and aligned. Alignment is key, meaning the keyword inclusion of the off-page elements must directly coincide the on-page SEO elements. Also important is having a fair amount of content, such as at least 100 words of relevant copy.

Headers: H1's are one the strongest on page elements and should reflect the off-page title. Keyword inclusion in the first H1 is important, and variations should be strategically used in H2's and H3's down the page.

Body Copy: It doesn't hurt to include the exact phrase match of your keywords early in the body copy (the first couple sentences is ideal.) Use variations throughout the content, but in logical manner. If you're struggling for copywriting ideas, don't get too overwhelmed. Try something subtle like "As Chicago business lawyers with experience serving local companies, we..."

Strong Tags: Strong tagged copy is bolded in the text. Strong tag exact phrase keywords to help make the page more relevant on targeted phrases for local SEO.

The Attorney Takeaway

Both the on and off-page elements of a webpage are significant for local SEO, and both must be aligned and parallel. The trick to being a good SEO copywriter is respecting both the user and the search engine spider while constructing optimized content.

One last point: legal professionals are good writers, but many of them like to write thoroughly. That can mean long, drawn-out sentences that are not friendly for web users. Keep sentences easy to read and understand, and always remember the true target audience of your message.

Keep reading the Law Firm Web Marketing blog for Local SEO for Lawyers part II.

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11 Tips for Writing Highly Informative How-To Blog Posts

A how-to blog post is a descriptive form of content where you give people a step-by-step guide on how to do something. For law firms and attorneys, such blog post could provide insights on how to handle a certain legal situation or incident. Sharing informative content of the like can help potential prospects and clients earn you trust as legal professional.

Blogging is one of the most effective content marketing techniques. Creating a quality, topic-specific blog is advantageous in that it may establish yourself or your practice as reliable and highly proficient in your niche. Blogs allow for commenting. This is important because you will not only often times receive valuable feedback on the content you publish, but more importantly you are building your brand online.

If your how-to blog is to be successful, it should be optimized for search engines and it should captivate readers. You could kill two birds with one stone by ensuring you have quality content that relevant readers will want to link to (thus making your blog more authoritative and more impactful on you own link building efforts.)

Writing How-To Blog PostsSo, how do you go about writing highly-effective how-to blog posts? Below we offer 11 tips to help you write compelling, highly informative how-to blog posts:

1. Type of content: Ensure that your content is leadership-based content, data-driven analysis, commentary on industry news, or a list-style post if you want to be taken seriously. These categories are advantageous over conventional how-to guides since you will most often have fresh content.

2. Choose the topic carefully: Your how-to topic has to be chosen carefully if the post is to have the desired effect. Generate several possibilities and brainstorm on the list over time with your customer team (the people who deal with customers every day such as sales representatives). Step into the shows of the target market and consider doing a survey. The title should strive to cover day-to-day concerns. A good title is one that tries to answer the questions that your customer team is asked every day. Go to a popular how-to blog for an overview of how a successful how-to blog post title is to be written. When deciding on your title, ensure that it speaks of exactly what readers will find on reading one. Once you have settled on a title, do not worry too much about the length at this stage – you will refine it later once you generate the content.

3. Brainstorm on the steps from the beginning to the end: Start the content generation by writing the outline of the steps your readers are to take. Your development team will come in handy at this. You could do this through your blogging tool whereby you make each step a header and fill in the blanks later. You can add subheadings to some steps if this will help you better explain the steps. Ensure that the steps are in the proper order and that they are comprehensive such that any reader who follows them exactly will get the desired result.

4. Introduction: Once you have the skeleton, write an introduction at the very top. This should indicate what you want readers to do and it should provide the context to eliminate the possibility of confusion. A good introduction is one that urges readers to read on. Include statistics and data here if possible to prove that the how-to topic is vital. It is important that you are specific in the introduction and that you do not overhype reader expectations.

5. Write instructions by filling in the steps: Once you are done with the introduction, write the actual instructions. Write in 2nd person (‘you’, ‘your’ and ‘yours’) for the best results. The transition between different steps should flow smoothly.

6. Be detailed, specific, and descriptive in the content: Write as if you are writing content to a 6th grader who does not know how to do anything you are describing. Do not tell readers to do something – tell them how do actually do it.

7. Link to credible resources: Your readers will appreciate links to valuable resources. These resources could be to websites that explain something you do not want to dwell on in greater detail. Describing some concepts in detail will derail you and it could lead to extremely long posts. The resource has to be credible (such as a .gov and a .edu link). You will get bonus points if you are the writer of the resource you are linking to.

8. Mention the tools to be used: Do not gloss over the tools that readers will require to accomplish whatever you are describing. You could even suggest specific tools and even where to get them. If you are writing the how-to blog to promote tools you are selling, ensure you do not oversell. Just mention the tools.

9. Include detailed examples: Examples go a long way in passing your point across. The best examples are real-life examples, but do not shy away from hypothetical ones if they mean greater emphasis. The example should be something readers can relate to.

10. Use visual explanations: Human beings are visual creatures and using visual components will help you a great deal. The visual components could be pictures of the different steps (such as how to change a tire), graphs, charts, or concept/content visualization. It is recommended that visual aid is accompanied with supportive text. When using video content, have a transcript on the Web page. Do not overuse videos since not everybody likes them and they slow down your loading speed.

11. Finesse your title: You will now have enough information to know what a good title will be. It should be concise, actionable, keyword-conscious, definitive, intriguing, and clear. A good title is one that starts with ‘How to…’.

Bonus - the takeaway or conclusion: To end the blog post, conclude with 1 or 2 sentences or ask a question that will spark further discussion. Include a call-to-action at the very end. Have a colleague go through the blog post to ensure it is free of grammatical, spelling, and structural errors since such errors bring you out as being unprofessional.

If you're seeking help on writing how-to blog posts for your blog, visit www.WebPresenceGroup.com for resources and services on blog writing and blog management services. The experts at Web Presence Group can help you develop an effective blogging strategy to meet your law firm's content marketing objectives.

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Tips to Diversify Your Optimized Content

With Google regular updates like the recent Panda update, many law firm web marketers are finding SEO to be an ever-changing and tiresome endeavor. In short, it's becoming rather difficult to predict what works for SEO because of the algorithm updates.

Revising your lawyer SEO strategies on a regular basis can be frustrating. With all these changes, one thing that will never change is the fact that content is still king. It's just a matter of how and where you use that content.

In this blog post, we share with you some insights to help diversify your optimized content. These points should help inspire some great strategies to ignite your law firm SEO strategy.

There's More to Content than Text

Diversify Your Optimized Content for SEOMost people think of text when they think of Web content. Although on-site text content is very important in search engine optimization, you should diversify by doing image optimization. Google has made major advances in its image search, but it still cannot “read” images if the images are not optimized. Doing an image search often produces wacky results. On the same breath, Google still cannot understand videos like humans do. You, therefore, should optimize videos.

For effective content generation, begin between keyword list finalization and the keyword-to-page mapping stage. This is because it is only at the end of the keyword research that you will get a list of relevant keywords. The main terms list should not be endless. It should feature both broad terms and more defined terms that match your website’s goals. Do not abandon long tail terms since they are also highly qualified. You can use them as mentions in your website’s copy.

Create Engaging Content

Throw away the “old SEO” ideology and approach content marketing and optimization differently. There are several questions you should ask yourself when picking the keyword do use.

• Is the term supportable by a PR, an article, or a blog post?

• Would the Web page that is created or revised to target the term have content that is savory enough to attract Web masters to link to it or to encourage sharing?

• What is the purpose of the Web page? Is it to pass a message across, to educate readers, or to simply target a search term for ranking purposes?

• Is it possible to add the relevant imagery with a Web page that is created or revised using the search term?

• Is it possible to add the relevant video content with a Web page that is created or revised using the search term?

If you have an answer to these questions, you will be able to separate greed for a high ranking from quality content for a user-friendly site. In today’s search engine world, searches lend visibility to news, videos, and images. This does not include visibility on websites that are massively searched such as Flickr and YouTube. Note that non-text content is the fodder around which social sharing revolves.

In Summary

In conclusion, it is clear that you should force yourself to not only look for ranking reports as SEO progresses, but to also look at bounce rates and links to internal Web pages. You would rather stick to a small website that has engaging content and content that is multi-dimensional than have a website that does not offer much in terms of content. This is because it is only sites that have engaging, multi-dimensional content are linked to, and present in SERPs. Text, videos, images, social content, and news all require optimization.

This blog post was contributed by Tyler Tafelsky, Internet marketing manager of OIC Group, Inc., a professional SEO Peoria IL company.

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Delegating Your Law Firm's Social Media Marketing Duties

Law Firm Social Media MarketingAs a lawyer or law firm marketer, is critical to have clearly defined roles within the firm. And although social media marketing might seem like a task best left for a minion, if you will, delegating social marketing duties often demand a more conscious approach.

Depending on the size of your firm, social media marketing might be quite the undertaking. For larger law firms, communicating to hundreds and thousands of Facebook or Google+ followers can have a major impact on the firm's brand. It is thus important that you find a person, or orchestrate a team, that is well suited to take on the firm’s social media marketing campaign.

If you’re on the fence about social marketing, it's important to keep in mind that social media marketing can work for any type of business model. But like any marketing endeavor, it's paramount to build a plan and have roles clearly defined.

Once you have established the groundwork and game plan, you can use social marketing to reach new markets and client, both locally as well as internationally, as well as connect with other lawyers for client referrals. Additionally, social platforms enable you to interact with your clients on a more personal level, helping to build the trust and credibility your law firm brand needs.

People will trust your firm if you come forth as an authority in your legal practice area. This can be established by ensuring your social media marketing promotes highly relevant content that offers value. For this reason, the individual or team behind these efforts should have a well-defined role in what they're supposed to do.

If you're seeking assistance on how to go about delegating the responsibilities behind social media marketing, below are some tips to get you started.

1. Ask. If you do not know much about social media marketing, inquire to many of the peers amongst the firm. Regardless of the type of law firm of business, there are usually always a few individuals who are sharp on social marketing platforms. It is however important that these individuals are both familiar and interested in helping to promote the firm.

2. Outsource. If you struggle to find someone within your company to socially promote the organization, do not be afraid to outsource these services. There are a number of different options you could pursue when it comes to outsourcing social media marketing services. Just be sure to consult an experience company with a solid track record. Often times going local is the best bet.

3. Collaborate. Let the people of your law firm collaborate on the social media marketing duties. Perhaps start by having a meeting and put everything out on the table. Teamwork can often create a great balance in delegating the social marketing roles and responsibilities, while keeping everyone in check.

You may already have someone in mind that loves performing the firm's social media marketing duties. This may be an individual that is highly efficient at navigating through the myriad of social media networks and is enthusiastic about connecting with prospective clients both online as well as offline for the law firm's marketing.

In other situations, you may be the one that is tasked with the social marketing duties of your firm. If this is this case, there are plenty of resources online that can help you get underway.

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5 Tips to Blog More Successfully

In the digital age that we live in, blogging has offered up a platform for people who would like to share their views online. Whether these views are personal or professional, it does not matter. The idea is share content of value with a relevancy audience. For law firm web marketing, a blog can help:

Successful Blogging for Law Firms* inbound traffic to a website

* attract more social media followers

* establish the firm as trusted and credible legal resource

* aid search engine optimization (SEO)

One thing to note though is that the blogosphere is filled with millions of writers. With the introduction of AdSense by Google, quality blog writing makes it possible to earn money, which has stiffened the competition. Although blog creation is essentially free, you should consider the following points if your law firm plans to attract a solid following of readers.

1. Have clear objectives: Before you begin a blog, you should have a clear idea of which direction you would like it to go. One cannot simply wake up one morning and decide to write on anything and everything and hope to amass a following. You should know who your target audience will be before you can decide what content would be best suited to them. Go through different blogs and figure out how they are reaching their target audience then you can make a decision on what your niche would be.

2. Get into your readers’ minds: Blog readers tend to expect a lot from the author of the blog. If you think that simply having excellent grammar and being eloquent will cut it, you will be wrong. It does not matter what niche you will be writing about, you should ensure the content is unique for you to develop your own following. What will make readers choose your blog rather than go somewhere else and read about the same thing? One of the best ways of getting into your readership’s heads would be by enabling comments on each of your blog posts. This will let you get feedback, both positive and negative, and allow you to make the necessary changes.

3. Edit your content: When it comes to writing, most people will go with the flow and jot down what comes to mind first. This is all well and good but this cannot be your final work. You should edit all your blog posts to ensure that they are free of errors and the content can be understood in the context in which you want it to be comprehended.

4. Edit your images: If you want your blog to stand out, it is recommended you incorporate images to break up the content. Do not use substandard images though. Learning the ropes of image editing will go a long way in giving your blog a professional edge.

5. Design of your blog: The design of your blog is one of the most important considerations and possibly the hardest job to accomplish. Your template should match the overall theme of the blog. If you are not proficient in web design, it is recommended to hire the services of someone who is.

Blogging offers a wealth of advantages for all types of firms, especially on a more local level where trust, credibility, and word of mouth go a long way. We hope these tips help you develop an effective blogging strategy.

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Google+ Tips for Law Firm Web Marketing

When it comes to social media marketing, Google+ is one of the most powerful platforms for law firm web marketing.

It is not only great for professional networking with other legal professionals (and getting referrals,) but Google+ can also work wonders by gaining more web exposure from like-minded people and potential clients.

Having a successful law firm web presence can be bolstered with Google+. Below we share a few tips and benefits to help your firm utilize Google+ for web marketing.

1. Search Engine Optimization (SEO)

By using Google+, you can increase the chances of your firm gaining higher ranking when it comes to SEO. Now, Google+ activity is being integrated in the search engine results. So by building a strong Google+ following, you can you increase your search engine visibility by promoting your content and insights.

Additionally, Google+ is also integrated in local search. Having a well optimized Google+ Local page that's plentiful will reviews and valuable content can see top rankings in the Google local search results. For law firms, this can be a huge source of web traffic.

2. Have a Circles That are Focused

When it comes to Google+, you connect with people through circles. So what is a focused circle? This is people who have been grouped together due to the fact that they have similar interests whether in their personal or professional life.

Before including people into a particular circle for your law firm, you should establish what mutual benefits you will both be getting. By using circles, you get the opportunity to determine what your target demographic wants and figure out how best to provide it to them.

3. Content Sharing Should be Focused

Google+ for Law Firm  When it comes to driving traffic for your law firm's website, it is not simply about targeting all of the people in your local proximity. It's about targeting highly specific people and interests that will grow your firms web presence.

Focused content sharing ensures that you are reaching a targeted audience that will boost your sales. They will not only click the link to your website, but chances are they will also purchase your products, sign up for your mailing list and possibly recommend you to the people in their circles.

4. Keep Up to Par on Trends

One thing to emphasize about web marketing is that it is dynamic process. In short, it never stays in one particular form. There are new developments, which could greatly improve on your law firm web marketing efforts.

A number of online business owners tend to have outdated content since they are not staying abreast with these trends. If you would like to increase targeted traffic to your website and boost sales, you should know what is hot in your particular niche.

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5 SEO Copywriting Tips for Well Optimized Content

The purpose of any form of optimized content is to make it both search engine friendly (value for SEO) and reader-friendly (value for users.) This centers on creating high quality content that will be well appreciated by readers, and thus gets linked to naturally, helping to promote its SEO-potential.

SEOBut in order for strong content to reach is maximum SEO potential, it should also be keyword optimized using the best practices of SEO copywriting. And although your content might be an image or video, these SEO copywriting tips can still help you optimize your content for better rankings. Below are 5 SEO copywriting tips to help you properly keyword optimize your content for better search visibility.

1. Meta Title

The application of keywords in the Meta title can be best understood from the perspective of a search engine user. When people are searching in Google, they are most attracted to listing that show keywords in the headline of the various results.

Additionally, keyword optimizing the Meta title can also help Google and other search engine distinguish what the page is about, aiding your SEO efforts. It is suggested to keep the Meta title length within 72 characters so that it all appears in the Google search results.

2. Meta Description

The Meta description is a brief summary of the page. It helps to assure the client that your content will meet their search needs. Most often, keep your Meta description below 165 characters.

Apart from ranking, SEO copywriting is also about the way you present the content in search engines. The Meta description refers to the “snippet” copy for search results below the title. It will impact whether or not users click into your page. Whether the keywords in the Meta description will affect the ranking, is still debatable, however the searched terms will appear in bold, only making your listing more relevant to the user.

3. On-Page Copy

Typically your on-page copy will be about the topic that pertains to your page's keyword targets. That said, don't get too focused on keyword inclusion, but rather, write naturally and only include keywords when they make sense.

It is best to have a nice block of text-based copy on almost any type of content you publish. For articles, shoot for at least 300 words of copy to have the greatest SEO value. If it's images or videos, try supplementing this content with a paragraph or two summarizing what the content is about. The idea it to give a search engine spider some keyword-rich content to crawl, making your content all the more SEO-valuable.

4. Keyword Frequency

Keyword frequency is defined as the number of times in which your keyword target is mentioned on the page. . Conversely, keyword density is known as the ratio of keywords to the total number of words on the entire page.

It is a misconception that keyword frequency affects ranking. When using keywords in your content, be sure not overuse them. This also implies that your content's keyword density should not be more than 5.5% or else Google may penalize your website.

5. Internal Links

Internal linking on a webpage is a vital basis of developing well optimized websites. This help establish keyword relevancy (based on the anchor text used for internal links,) as well as the crawling and indexing of your entire website. For these reasons, linking together relevant pages is important with regards to SEO.

A few tips to keep in mind when internal linking are:

* Pinpoint relevant pages of your website that deem worth of linking to

* Use natural and relevant anchor text

* Always consider the user and if the link makes logic sense

These are tips pertain to the best practices of SEO copywriting. In summary, don't dwell on including a high volume of keyword targets, but rather focus on what is important to the search engines - quality content that offers meaning and purpose to your audience.

continue...

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