The entry of social networking sites has greatly impacted the way lawyers and law firms tailor their marketing strategies. Almost everyone has an account on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums. And in terms of business and professional life, almost every individual is connected via LinkedIn.
Many online marketing specialists leverage the potential of LinkedIn to inbound high quality traffic and legal cases, and in many different ways. Whether via search, referrals, or content marketing, LinkedIn offers a high level of potential to inbound quality traffic for lawyers and law firms.
Below we highlight 5 essential tips in which lawyers and law firms alike should consider to maximize their marketing potential via LinkedIn.
Many underestimate the power of a complete, duly filled out profile. Whether is an individual profile or a business profile, people, particularly professionals, will read throughout your wall and see whether you are significant or not to their purpose. Having the necessary information placed in your profile allow LinkedIn users to get a clearer picture of you and your business and help them decide whether you can or not provide them with solutions or not.
Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that first degree connections can help you build a good reputation online. They are the ones who help you get your name out there, mainly because they can read your profile and see your status, which bring us to number…
Whether you are having a sale, launch a new product, or release information, make sure that you announce it on your LinkedIn profile page. Also include in your status your CTAs (call to action) as this can really help drive traffic from LinkedIn to your site.
Gather your peers and even your competitors and form a group. Having your own legal community will allow you to interact with other legal professionals, learn trends and trade secrets, and ultimately generate traffic from and for each other. The trick here is maintaining the group and keeping it going despite time constraints.
LinkedIn is a network created by and for professionals. Therefore, people who look into your profile would like to see what you can provide. Having a sample of your expertise or portfolio of your previous works, products, and services will provide people a preview of what you can offer them.
Regardless of whether you (or your firm) practices business law or personal injury law, LinkedIn can help you establish a sound reputation and maximize your law firm marketing potential to earn quality cases.continue...
Being active on various web directories, or directory-like social sites, can be time consuming and thus shrugged-off by many lawyers and legal professional. But many of these experts fail to realize that their ideal client or case are looking for their legal services on sites other than Lex Mundi, Find Law, or Martindale.
In this article, we share three directories that are not specific to the legal profession, but are great places to help you acquire new clients and solid cases.
We'll start with the biggest and most-important directory-like social site, Google Plus. Consider your Google Plus (or Google Places) page your second website. Here it's critical to earn positive reviews, and many of them. It's also important to populate and optimize your Google Plus page for maximum local SEO potential.
A lot of Google searchers looking for your legal specialties can end up on your practice's Google Plus page. Is therefore important that's well establish for optimal conversions. You can even optimize your Google Plus page ranking in Google search by leveraging local SEO strategies, such as citation generation, or invest in a Google Places optimization service with trusted company.
Yelp is another huge directory that's also well associated with Google, as well as being a socially-oriented directory that focuses on sharing reviews. Yelp is almost always on page one of Google search for localized keyword searches, so it only makes sense for SEO to have a sufficient profile listing. Again, reviews are huge, so reach out and get as many 5-star reviews as possible.
Also on Yelp, you can communicate with people and reply to their reviews. Having an active presence on this non-legal directory can not only help inbound potential clients to your business, but also helps with reputation management and building credibility in your location and practice area.
Being a member of local chamber of commerce can help your practice in more ways then one. Not only does this help to build trust and credibility, but most chamber sites have directories in which members get their own profile page. These dedicated member pages can be a major asset for local SEO and earning a powerful, locally-specific backlink to your website. Further, chamber sites are haven for people looking for legit local businesses and professionals to help them with their needs.
We hope these non-legal directories will be of use for your law firm web marketing strategy. Let us know what you think, or if you have any questions in the comments section below.continue...
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