Law Firm Web Marketing

    

Mobile Marketing Tips for Law Firms

Mobile marketing is gaining immense popularity, and in almost any professional context. Mobile marketing for lawyers and law firms is projected to be one of the most efficient channels for branding and advertising, especially for those legal professionals who handle plaintiff-consumer cases.

However, if carried out inaccurately, mobile marketing could offer minimum returns and could even pose detrimental risks if not monitored correctly. Lawyers in particular will want to focus on mobile marketing campaigns that target very specific markets and areas of law. And with the various opportunities for mobile marketing, legal professionals will want to exploit only those techniques that will aid their marketing efforts, not hinder them.

Below are considerations and tips to help you and your practice develop the optimal mobile marketing strategy.

Considerations for Going Mobile

The first and most important step to implementing mobile marketing for your law firm is to set goals and objectives. This may require an extensive evaluation of your services and your firm's position in the market, but in essence, this phase of incubation and planning will help you figure out exactly how mobile marketing may help your firm.

Some questions you may what to ask yourself are:

  • What types of services is your target market searching for on mobile phones?
  • What types of mobile applications and mobile marketing tactics suit the firm the best?
  • What types of clients will be receiving mobile-based promotions?

Start getting your creative juices flowing, and conjuring up some innovative, yet intuitive ideas that flow with the services and brand of your firm.

A Mobile-friendly Website is a Must

Some law firm websites are complex and deep with tons of webpages. If a prospective user is looking for help from a mobile browser, you will want to make sure the content of your website is clearly viewable. More importantly, you will definitely want to ensure that you have a legitimate call to action so they can contact your firm.

In some cases, a dedicated website, such as .mobi, may need to be developed in order to cater to your mobile market. If this investment seems overkill, you can reduce the size of the mobile website to only a few key pages, or perhaps create a simple landing page that includes only basic information about your firm. And of course, don't forget about a prominent call to action.

Capturing Mobile Traffic

There are plenty of mobile advertising channels to choose from, but the most powerful come in the form of search engine marketing.

Being found in the search engines, whether on a PC or smartphone, can be a complete marketing game-changer. There are two methods to obtain better search exposure: organic SEO and Pay Per Click advertising.

Organic SEO for lawyer websites requires a more long-term investment of optimizing the content on the site, as well as executing link building campaigns and other off-site strategies. This process is a bit more time consuming, however it can offer great returns and cost-efficient marketing spend.

In Pay Per Click (PPC) advertising, the opportunities are a bit more immediate. A firm can bid for top search engine placement on the keywords that drive the best traffic. And with mobile search, attorneys can take advantage of "click to call" - when a user clicks on a paid (PPC) ad, his or her phone immediately starts calling the firm. What's nice about "click to call" is that a mobile-friendly website is not needed.

Mobility Moving Forward

First, have your goals, objectives, and overall game plan laid out. Don't be afraid to ask for insights from other marketers or even future prospects. Perhaps try surveying a few of your trusted clients to get feedback as to which mobile marketing strategies might work the best.

Mobile marketing is growing fast, so make sure your legal practice is ahead of the game.

If you have any questions or comments about mobile marketing for lawyers and law firm, please add them in the comments section below.

continue...

Why a Mobile-Friendly Site is a Must of Local Businesses

Mobile SIte Design OptimizationLocal business owners and marketing teams are realizing more clientele and recurring customers by simply creating a mobile site for their business. There are countless businesses gaining more marketing tread because they are implementing the right mobile marketing strategies coupled with a mobile friendly site design.

While a vast majority of people are using smartphones to search Google and find what they need, smart local business marketers need to adapt to these evolving times. In this article, you'll learn why building a mobile site can be exactly what you need to revamp your company's marketing efforts on the local level. There are also tips to help you optimize your mobile site to enhance the user experience of clients.

Market to the Majority

The majority of your clients and potential customers are using their phones to find businesses to find what they need. Whether it be through the search engines or when they're browsing through sites like Yelp or any other store review site.

There are a multitude of people looking for your business type and niche online through their phones, and the only way to make it easy for them is to have a mobile site. Countless people are on their smartphones, and a huge number is only going to grow as the years continue with new forms of mobile technology.

Experience Seamless Conversions

When they visit your site, you want to make sure that you are really making it a done deal that they need to give you a call, make a reservation, or come into your business location. There are restaurants who have a huge "tap to call" button on their mobile sites, and this basically allows for people to click it and instantly make a reservation. You can showcase your menu, list of services, and anything about your business that you want your clients to know about on your mobile site.

Mobile Site Design & Optimization Tips

The best thing to do is hire a professional web designer to create your mobile design. They will give you a customized design and help you enhance your entire site to make it more user friendly for your site visitors.

When people go to your site on their phone, the mobile site will be easier to use and make it much more comfortable for them to make a reservation. Make sure you have some kind of input in regards to the site so that you can design it the way you want it to. All these ideas should stem from your business' mobile site marketing strategy.

When trying to build your brand, you need to be with the technology and follow what the majority of people in the nation are doing. There are people who struggle with keeping up with the current marketing strategies.

Mobile sites are a currently developing aspect of the Internet, and a multitude of designers can help you achieve a better looking mobile site that your customers will love. The ability to increase Google rankings for specifically mobile devices on Google is another great benefit, and this single aspect can easily get you more visitors to your site. Get a mobile site and start turning visitors into customers.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.