Law Firm Web Marketing

    

5 LinkedIn Optimization Tips that Enhance Your Inbound Marketing Strategy

LinkedInThe incredible growth of social media sites has greatly impacted the way people live their lives. Almost everyone has a profile on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums.

In terms of commercial networking, a vast majority of business professionals and organizations are present on LinkedIn.

Beyond simply a networking platform, many businesses and professionals are discovering the potential of LinkedIn as means to direct quality traffic to a website (inbound marketing). This is most definitely true; however, the real question is, how does one fully maximize the potential of LinkedIn for inbound marketing?

So where does one begin with LinkedIn as an inbound marketing tool? Below we share some simple yet highly effective tips in optimizing your LinkedIn page to enhance your inbound marketing strategy.

1. Ensure Your Profile is Complete

Many underestimate the power of a complete and well-populated profile. Whether is an individual profile or a business profile, people (particularly professionals) will often thoroughly read throughout your profile to get a glimpse of your credibility.

Having accurate and detailed information in your profile enables LinkedIn users to get a clearer picture of you or your business, and thus help them decide whether or not you can provide them with the solutions they're seeking. Although this might seem like an obvious stem in the process, it's the foundation to establishing your roots on LinkedIn.

2. Reach Out & Grow Your LinkedIn Connections

Like any social media platform, popularity helps immensely. Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that "first degree connections" can help you build a good reputation online.

These are the connections who help you get your name out there, primarily because they can read your profile and see your status. These first degree connects are often people you know or have worked with in the past. Many of these individuals can endorse your skills, which is a huge benefit for inbound marketing.

3. Frequently Update Your Status & Share Content

Having a presence on LinkedIn is one thing, but being active on LinkedIn is the game-changer. Whether you are having a sale, launching a new product, or just published an insightful blog post, make sure that you announce your goods on LinkedIn. This is perhaps the most effective way to levarage LinkedIn for inbound marketing.

All of your efforts compound - the more connections and popularity you can gain, the more potential exposure your updates will receive. In addition to sharing quality and relevant content, be sure to include a call to action as this can help motive users to click your into your goods.

4. Create or Join a Professional Group

Gather your peers (or even your competitors) and form a professional group on LinkedIn. Having your own community will allow you to interact with each other, learn business trends and trade secrets, and can ultimately inbound traffic to your site. Not only is this a great tactic for inbound marketing, but creating a professional group establishes yourself (or business) as a leader or online authority figure.

The trick here is maintaining the group and keeping it going despite competition. If creating a group is not in your best interests, join a group and be a social butterfly. People will acknowledge your presence, and if you're sharing good insights and content, you may be able to establish some great connections.

5. Include Some Your Work in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people will often look into your profile to see what you can provide. Having a sample of your expertise or a portfolio of your previous work can provide people a preview of what you can offer them. Like top #1, this effort is to estbalish your credibility so other individuals see value in what you have to offer. Without credibility, the inbound marketing potential of your efforts is diminished.

Stephanie Simmons, writer for Social Media Examiner, states that many online professionals neglect LinkedIn because it does not have the same features or capabilities for online socialization such as Facebook. However, Simmons urges digital-based experts should explore LinkedIn because it is the social hub for all types of professionals.

Remember that LinkedIn is filled with decision makers, managers, entrepreneurs, specialists, and consumers. Beyond just networking with these types of professionals, you can start leveraging your LinkedIn page for inbound marketing and driving potential business to your site.

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