Law Firm Web Marketing

    

10 Techniques for Post-Penguin Backlink Building

After Google's Penguin update, the processes of building backlinks for SEO have become even more intricate. Expansive, membership-based blog networks and paid link programs are the primary target, and many of these resources are commonly used by legal professionals.

The Google Penguin Hates Overoptimized BacklinksSo if your law firm website has been over-optimized with too much exact phrase match link building (that is, too many backlinks with the anchor text 'Dallas business lawyers' or 'business lawyers in Dallas') and not enough natural links (links using your domain name), we have outlined a list of tips and techniques to help remedy your case.

In essence, if your site has too many over-optimized backlinks, then you need to balance the ratio of optimized and un-optimized backlinks. To help you do this, we have provided 10 techniques to overcome over-optimization with natural, post-penguin backlink building.

1. Do comprehensive research: Know just how bad your ratio of optimized and un-optimized backlinks really is. We suggest doing a backlink scan to get a lay of the land. These insights will tell you just how over-optimized your legal site really is, and how much natural backlink building you'll need to do to balance the ratio.

2. Do surveys: An industry-specific survey or research that is posted on your website will help you acquire long-term backlinks. Surveys are also important in that they help you in product development since you will know what your customers/clients want. You should also have a page dedicated to the survey's results. This can be a valuable content that people will want to naturally link to, and thus offers an effective technique for website optimization.

3. Target related websites: Do a simple Google search or use software like Open Site Explorer to determine the links your competitors are gaining backlinks from. This is particularly helpful if you target successful competitors. Next, reach out to the people linking with your competitor’s site and trying earning those links for your own legal site.

4. Generate video content: Come up with great video content that promotes your legal practice and your brand. Posting these videos on YouTube, Vimeo or other 3rd party sites can automatically earn you a backlink, in addition to the marketing value videos offer.

5. Try running a contest: Running a contest or competition always helps to gain links back to your site. People who like the competition will share backlinks with friends, colleagues or relatives. This is often most effective when combined with social media.

6. Implement social media badges: Adding social badges to your website is great way to establish a following on your website. These social cues can indirectly contribute to more links via credibility and promoting greater online awareness of your website.

7. Post on forums in your niche: Search for forums in your niche and make several posts. If people have questions, answer their questions and include links to your website, indicating that they can find the products/services they are looking for there. Be sure to do this responsibly and ethically.

8. Join the relevant trade associations: Consider attending trade shows and conferences to increase your sales. When you attend such trade shows and conferences, always ensure you take part as a member of a trade association. This will help to make sure that your company website gets listed on the website of the trade association.

9. Give freebies to bloggers: Guest blogging from renowned bloggers will help with your link building campaigns. However, note that well-established guest bloggers will not participate in your blog for nothing. Give the bloggers overstocked products or other freebies that will not hurt your profit margins.

10. Give interviews: You could find industry leaders and interview them. People who know such industry leaders will link back to the content of the interview.

Other important techniques are finding legal web directories to list your site and URL. Other powerful directories include the BBB (better business bureau), DMOZ directory, and Yahoo! local. These offer some of the most natural sources of backlinks. Link wisely.

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3 of the Most Trusted and Authoritative Directories for Organic SEO

organic seo, backlinks, directoriesFinding good sources for backlinks is an integral aspect to the organic SEO process. In order for a website to be competitive in organic search, quality backlinks are a must.

Quality is critical in this aspect of SEO, making the process of building backlinks a meticulous task. In short, there are various limitations and risks involved, such as being penalized by Google for unnatural backlinks pointing to a site.

So how does overcome these hurdles to create a successful organic SEO campaign? A classic solution is to utilize trusted and authoritative directories. Although many directories have lost their SEO value, there are still several out there that provide adequate link juice for SEO.

Below are three of quality directories that can help supplement your organic SEO strategy.

The Elib.org International Directory

Elib.org is a high authority directory that offers a wealth of categories for various industries and markets. This helps to ensure that the backlinks coming from a listing are as relevant as possible.

Elib.org offers three types of directory submissions: basic, express, and sponsored. Each require payment at different price points, however the more premium the choice the great value to be had for organic SEO.

The "sponsored" submission offers the greatest SEO-impact because you can include up to five backlinks in a listing profile. Just be sure to blend the anchor text of any additional backlinks to ensure they appear natural (and not over-optimized.)

The Yahoo! Directory

The Yahoo! Directory listings are recognized for top-shelf backlinks. In addition to Google, the Yahoo! Directory can significantly aid keyword rankings in Bing and Yahoo! search engines.

The downside to this directory is that the investment is not cheap. The annual fee is hefty $299, but if your organic SEO budget allows, then this solid directory is definitely opt for this one.

The DMOZ Directory

The DMOZ directory has a track record for aiding organic SEO projects of all types. It's a well-known directory that's supported by expertise that most other directories fail to offer. As an authoritative backlink sources with a PageRank of 7, DMOZ.org is a must-pursue for all organic SEO experts in the profession, (not to mention that it's completely free.)

When you visit DMOZ.org, simply find the category in which your website best falls under. Then, near the top right of the page, click the "Suggest URL" link to submitted the domain of interest. The timeline is questionable, but if the site is legit and completely matches that of the chosen category, it should be a matter of weeks before you get a nice backlink to your website.

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5 Forms of Anchor Text You Must Know for SEO Link Building

Link Anchor TextIf created properly, backlinks are one of the most effective ways of increasing your keyword rankings in Google search. Link building is still incredibly important for SEO, however performing link building must be done in a very natural manner.

One of the most critical elements to take into account is the anchor text used when doing SEO link building. Anchor text is a set of clickable characters and words that are mostly used to hide the actual hyperlinks to any other page on the web.

To get you started on the right note, we have defined the primary forms of anchor text that you should keep top of mind. All of them have their advantages, so instead of using a single one, you should use a combination of these for effective SEO results.

In our mock example, we use www.TCTopofMind.com, a Traverse City SEO firm that's conducting an link building program.

Brand Name Links

One of the most preferred and natural ways of creating backlinks, these anchor texts use the brand or business name directly. For, instance, the anchor text "Top of Mind" is a brand name link for the URL "www.TCTopofMind.com". For effective results make sure that 30% of your backlinks are in this form.

Optimized Links

Optimized links are SEO-powered links that use exact keywords in the anchor text. Shoot for 25% of your link portfolio to include optimized anchor to best achieve sustainable search rankings. Using the anchor text "SEO services" is our example of optimized links for SEO.

Semi-Optimized Links

This is where you will have to use your SEO creativity. You have to combine your keyword with other useful text to create an effective anchor text. 25% of your anchor text should be in the form of semi-optimized links for effective results. And example of this form of anchor text could be "Traverse City SEO" (as a local modifier) or "organic SEO services" (as a long-tail variation.)

Generic Links

Anchor text that uses general words or phrases like "Click here". This one does not have any SEO advantage, but because they are very natural. Using them 10% of the times can result in a more natural appearing backlink portfolio

Naked Links

Naked links or direct links are links where you use the direct URL of the web page that you are referring to. Using the direct URL "www.TCTopofMind.com" is an example of a naked link. It is suggested that 10% of your anchor text or backlinks should be naked links to ensure your SEO link building efforts appear natural.

The above defined percentages are just a guideline based on the current search algorithm for Google. Since Google has this habit of continuously evolving its algorithms, you should also make it a habit of revisiting your SEO link building strategy (and new Google algorithm updates) regularly to take necessary actions, so that your SEO keyword rankings never degrade and stay fresh forever.

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Local SEO Audits: What to Expect

SEO AuditWhen the term "Audit" is mentioned, many people become a bit anxious or uneasy. This fixation has come about from the traditional role of tax or financial audit. People expect the auditor to dig out some not-so-good facts about a business or its financial position.

Well, an SEO audit is intended to unearth any weaknesses or bottlenecks in a website, and what opportunities reveal potential improvements for advanced rankings. Awareness results in action items. And when it comes to SEO, taking conscious action to improve your SEO, your ability to earn quality cases multiplies ten-fold.

Below are some general principles that define solid local SEO audits. Look for these components when hiring a firm to audit your site and it's local search engine presence.

1. Website Optimization

A website will achieve high rankings if it is properly optimized with minimal complex coding sturcutures (and thus maximized load speed). This entails creating the right web design, making it search-engine friendly, and ensuring the content is unique and of top quality .

Moreso, website optimization deals with the technical components of SEO and how efficiently search engine spiders crawl and index a website. This aspect of a solid SEO audit, although critical, is often overlook by most SEO companies. This even more vital for ecommerce and enterprise level SEO audits, like those provided by www.ClickCentricSEO.com.

2. On-Page SEO

An SEO audit of a law firm website will shed light on the effectiveness of the on-page SEO - that is, quality of content, use of keywords, internal linking, and other on-page factors. In essence, on-page SEO is the necessary foundation for a site to rank highly.

For instance, an SEO audit will examine whether the URLs follow a good naming convention, in addition to titles, meta data, and page copy. The questions are: are they user-friendly, SEO-friendly, and concise? Do they have the relevant keywords used appropriately?

3. Backlink Profile Audit

Overtime, you will need to earn or build backlinks to your website in order to boost keyword rankings and authority. Backlinks come from all types of web properties, such as videos, blogs, social media profiles, directories, and much more.

However, some of the links will be of low quality (e.g. irrelevant or sketchy sources, over-optimized anchor text, or general spam). Instead of improving rankings, poor quality links can get you penalized and deindexed from Google. A legit SEO audit will identify the strengths, weakness, and threats of the backlinks pointing to your website.

4. Social Media Engagement

Social media has become an important marketing tool, and actually impacts SEO. A good website needs to incorporate social media strategies into its design. Besides attracting and engaging the users of social media sites, the website should build long-lasting trust. An audit will check factors that may be undermining the confidence and trust. These include; malware, hidden text, cloaking, and keyword stuffing.

5. Off-Page Ranking Factors

Off-page SEO influences the way search engines algorithms will rank the site. Factors such as popularity, authority, and activity will dictate the success of the website. How popular is the website? Is it an authority? How do reputable sites such as Alexa, Domain Authority, PR, and Page Authority rate your website? A proper local SEO audit will address these questions.

6. Competitive Analysis

The competition amongst websites is mind boggling. The entry of millions of websites into the market makes maintaining a high ranking a nightmare. But how do you gauge your competition? Well, a firm offering audit on SEO uses specific tools to see what your competition is doing to remain of the first pages.

The primary goal of conducting an SEO audit is to ascertain whether the SEO strategies deployed are actually working. Also, it helps gauge the performance of the website against the best in the industry. It is therefore beneficial to make the exercise part of periodic assessment. By employing good local SEO audit, a user is more assured of the website ranking highly as well as becoming an authority.

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7 Tips to Make Your Website a Linkworthy Oasis in a Dry Marketspace

LinkWorthy WebsiteIf you want your website to attract more visitors, receive more authority, and rank higher in search engines, then you need to make your website a linkworthy site. Although having a value-centric site is key, not all professionals can easily come up with one - sometimes it's dry industry (like the legal profession) and sometimes it can be expensive.

For those who need some direction, here are some tips on how you can make your website more linkworthy and more powerful in Google search.

1. Avoid bloating your website

Website bloating, although less common today, is still prevelant. Website bloating is essentially re-purposing the same keyword or topic to create many pages on a site. The intention is to make the site as keyword relevant as possible, but really it's just over-saturating the site with redundant content.

Some ten years back, it was possible to rank more than ten pages talking of almost the same thing and still make the best out of SEO. But things have changed! Avoid website bloating and choose link targets perfectly.

2. Reduce your website load time

To be honest, people prefer websites that load faster. So, if your website takes more than three seconds to load, it is high time you do something about it. However insignificant it may appear, long load times make your visitors to lose attention. You want them to be attentive, so reduce load time by investing in website optimization services. There are a number of affordable website optimization companies who offer great service programs.

3. Do away with broken media

No one would spend time looking at broken images or videos that can’t play in your posts. Although it is common to have one broken video or two in some page deep in your site, this should not extend to your homepage. Fix broken images and videos that can’t play and be guaranteed of a linkworthy site.

4. Ensure that you have social sharing buttons

If you want people to share your blog posts, then you need to have social sharing buttons. The readers of your blogs should have a feeling that they are free to share your blog posts far and wide. Therefore, take some minutes to install social buttons plugins. Earning social signals can also help build your site's credibility and overall keyword rankings.

5. Update you content regularly

If you haven’t updated your blog for more than a year, it’s high time you do something about it. There is no need of having an outdated blog, so generate fresh content regularly to attract more visitors.

This where you're link-worthiness really comes into play. Publishing high-value content can attract the likes and the links of all types of peoples, thus you can give your SEO efforts a boost. Focus on solution-oriented posts, as well as educational and insightful posts that makes readers say "ah ha!"

6. Avoid too may ads

Although ads give you money, you need to take into consideration those people who actually need information. As such, avoid using too many ads since they can be distractive to those people who want to get information.

7. Provide clear guidelines

If you need to attract your readers’ attention, then you have to provide clear guidelines in your blogs. For instance, if you are giving them a step by step process on how to do a particular thing, you could include a video of someone doing it. You can also attach photos where necessary.

Coming up with a linkworthy website, whether through an effective content strategy or SEO-friendly web design strategy is not as a hard as most people think. Regardless of whether your site has interesting or boring content, you can afford to make it linkworthy. The above tips will be of great help to you.

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Get a Local SEO Audit to Jump-Start Your Firm's 2015 Marketing Plan

Local SEO auditLocal SEO audits are highly valuable for law firms, not only to expose the weaknesses of a website, but also to identify any opportunities for potential improvements to boost keyword rankings. Investing in a local SEO audit is a quick and effective way to evaluate the optimization of your webpages and plays the role of the very first step of building a SEO-friendly website that can help promote your brand and attract the target visitors.

Below are some of the most significant components that you can expect from a professional and comprehensive local SEO audit.

On-Site SEO Analysis

A local SEO audit of your law firm's website will study the on-page optimization and its effectiveness, which is all about the quality of content, internal linking, proper use of keywords and several other factors.

The on-site SEO component of the local SEO audit should also including assessing your webpages for identifying whether it uses unique and relevant meta descriptions, title tags, meta keywords and SEO-friendly URLs as these attributes are considered by Google to determine the search engine ranking and relevancy of your web pages for targeted queries. It also checks whether you have included your contact information on the homepage and the concerning pages.

Backlink Profile Audit

In order to improve the rankings and authority, you need to build or earn backlinks to your law firm's website. Backlinks come from various web sources including blogs, videos, directories, social media profiles etc. But, those links must be of high quality as poor quality backlinks can lead to deindexing from Google.

An efficient SEO audit lets you know the flaws and strengths of the backlinks to your business website. Although some local SEO providers do not scan and audit the backlink profile during a local SEO, the most proficient local SEO companies will take the time to review this vital aspect of your firm's SEO efforts.

Local Directory Listing Audit

A local SEO audit lets you find out your law firms listings on the web and also what they say about you. It may include checking out top local directories for mentions (or "citations") of your business. You can see what information they carry about your law firm including your important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.

According to local SEO company, Traverse City Top of Mind, a citation audit for Google local SEO is equally as vital as backlink audit for organic SEO. You can learn more about this important differentiation by reading the 2015 SEO guide at Top of Mind.

Social Media Report

Social media reports of an local SEO audit helps to get a clear picture of your social status on Facebook, Twitter, Google+, LinkedIn or Foursquare. It ensures whether you are using these essential tools to spread the word about your business and engage with your customers as well as the extent to which your customers liking and appreciating your business. Social media is not only a major marketing tool, but it also affects the SEO. An audit checks the factors that influence your website's trust such as hidden text, malware, keywords stuffing and cloaking. You can understand how you can get more social and expand the social-web presence of your business better.

Off-Page Ranking Factors

The way a site is ranked in the algorithms of search engines is highly influenced by the off-Page SEO factors. Conducting a local SEO audit helps to address all the questions regarding the popularity, authority and the activity of your business website. It also examines the ratings of your website by several reputable sites including Domain Authority, Alexa and Page Authority. These factors explain the affluence of the website or your law firm.

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5 Best Practices of Link Building for 2015

LinksSEO strategies have continuously evolved over the last few years with respect to Google's constantly changing search algorithm. Gone are the days when SEO companies could achieve top rankings building volume backlinks with no strings attached.

In fact, a few years ago, links were not deemed harmful regardless of their nature, as there was no such think as "harmful links." Today, certain links (often irrelevant or over-optimized) can indeed harm your websites.

This has made many webmasters, search marketers, and SEO professionals alike hesitate on doing any sort of link building at all. However, links still work. And it's not more important than ever to embrace link building with a very natural and mindful approach.

How to Create Google Penalty Proof Backlinks

Below we share severl best practices of link building for 2015. These strategies will help you increase your sites' rankings without worrying about being penalized for over-optimization or spammy backlink profiles.

Focus on Conversational Keyword Phrases

Google has changed its way of interpreting queries from a single keyword, which was the case before to the use of a conversational keyword phrases. With this development, the idea now is to focus on informative content rather than keyword centered content. You should remember that while using keywords was integral in content ranking, you will now get penalized for using keyword rich content and thus, it is important to avoid using the same keyword optimized anchor text twice.

Publish Content & Links for Relevant Sources Only

The classic case of the past was to build links on any websites, regardless of topical relevany. Doing this now will pose serious risks to your SEO efforts. Moving forward, one of the most significant best practices of link building is to ensure any piece of content that contains links to your site is published on a website that's topically-relevant and closely aligned with the theme of your website.

Create Valuable Content

There is nothing that will replace the importance of content in ranking. Even though you can be able to trick Google using various loopholes, the joy will be short-lived as you will be found out soon rather than later but quality content will only help your website get better by time. Furthermore, informative content will make other people link your website and thus, get natural links.

Social Media Integration

Social signals have never been this important before. Content that is highly shared is deemed valuable and website or blog with content that is shared to be reputable, which are essential elements in ranking. Social engagement can open the doors to new connections and link possibilities. Having active social media accounts will also give you a platform to share your content and earn links naturally. These takes techniques can also enable you to grow and optimize your brands overall web presence

New Ways to Guest Blogging

When used naturally, guest blogging is an effective link building tool but when used unnaturally, it will work against you. An example of unnatural link in blog posting is using the same anchor text over several blogs. This will result in penalty but when done properly using border techniques, it will work all the time and result in high reward. You should avoid using the same anchor texts across various blogs, as this can harm your SEO strategy.

To make your links future proof, you must focus on links where you have no control over the anchor text. This technique will help you create links that work and are highly rewarding. Furthermore, you must only build links from relevant sources. In the 2015 SEO landscape, the game has changed by creating relationships with influencers in your niche is highly rewarding when done appropriately.

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How to Evaluate a Site's Backlink Profile for SEO

Site AuditLong-believed to be a critical element in the process of SEO, backlinks are considered a dirty word for many marketers, specifically due to Google's changing policies in regard to link building. Backlinks are an important indicator of authority, allowing Google to determine a website's value, and whether or not it delivers the information users are looking for.

Yet backlinks can be tricky, and webmasters need to rethink their link-building strategy in order to get their websites ranked higher. Unnatural links obtained from link schemes can do more harm than good, offering short-term results that make websites vulnerable to penalties imposed by Google.

And if you are not the one trying to acquire unnatural links, there's another  and oftentimes much scarier  premise: your competitors are submitting links to your website across the Internet to land you in the penalty jail. That's why doing back link audits periodically can help you identify bad backlinks and take further action to remove them.

Backlinks Site Audit Process

The guide below shows you the process of doing a backlink site audit, as well as the variables to take into account in order to ensure that all of your links are completely natural.

Step 1. Find a suitable backlink checker. The most popular tools available for auditing your backlink profile are Ahrefs.com, Majestic SEO and Open Site Explorer by Moz. However, you will need to get a paid monthly subscription to get access to all of your backlinks and easily export them in a CSV file format.

Step 2. Once youíre found the desired tool, enter your website URL in the designated field, and wait for it to parse the data.

Step 3. Take the time to review the various information gathered by the tool. Regardless of the SEO back link checker you use, the report should be pretty much the same in terms of elements included: number of backlinks, number of referring domains, anchor texts, URL rating, domain rating, referring pages, and more. While they are all important, only a few of them will directly impact how your website ranks in search engines and these are:

Anchor Text Ratio

The anchor text is a text that webmasters use to embed clickable URLs in. Most of the time, anchor texts are keywords instead of random phrases, and the more competitive these keywords are, the higher the website will rank for them.

In essence, if someone links back to your website with the anchor text, say, best digital marketing agency, this tells search engines that your website is very relevant to that keyword, so it will rank higher for it. Look at the anchor texts included with your backlinks if they are highly relevant, that's good, but if they seem randomly choose, have them changed or completely removed.

Relevancy of Referring Sources

Are the referring sources relevant to your website or niche? If you have a website about shoes (and implicitly, in the fashion industry/niche), relevant backlinks should be coming from websites in the fashion industry as well.

This shows search engines that you have authority in your niche, helping you get at the top of search engines. If you spot a backlink in, say, automotive industry, itís not relevant, and it may actually hurt your rankings instead of helping you rank higher.

Domain Authority of Referring Sources

Domain authority is the most important factor included in Googleís ranking algorithm, and it is calculated based on different variables such as the number of relevant backlinks you have, relevancy of referring sources, and more. The domain authority ranks site on a 100-point scale, so the closer you are to 100, the more authoritative your website is (and the higher it ranks in Google).

To determine the domain authority of your referring sources, simply copy and paste the root domain name in another browser tab with the same backlink checker opened. If a website with a high domain authority links back to you, it means that your content is of a very high quality and likely meets Google's Webmaster Guidelines, thus giving you a boost in search engine rankings.

Social Credibility of Referring Sources

The modern era of information technology is dominated by social media, and websites with a good presence on social networks are usually given more weight in SERPs. A good presence on Facebook, Twitter, Google+ and other platforms shows search engines that your content is appreciated by your audience, thus ranking your higher.

Take the time to analyze the social credibility of your referring sources. Never let the number of likes, shares, tweets or +1s fool you many companies purchase them in 10,000-for-$10 packages, so they're of a very high quality despite the huge number. Instead, look at user engagement: how often do customers post on the company's social profiles, and how much overall activity does it have?

Final Word About SEO Site Backlink Audit

These are just a few of the things to keep top of mind when doing a SEO site backlink audit. Make sure to copy and paste bad backlinks in a separate document, so you can create a disavow file to submit to Google Webmaster Tools and have those hurtful links removed. This will increase your authority and help your website rank significantly higher, giving search engines no reason to ever penalize you.

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5 Tips to Make Your SEO Efforts More Efficient

SEONo matter how much marketers try to convince people and companies to shift their mentalities, search engines like Google and Bing still reign over the internet and decide who gets their business seen and who doesn't. That is why optimizing your website according to SEO guidelines can make all the difference between business success and failure.

This does not, however, mean that companies should spend large amounts of money promoting their websites in search engines results. In fact, that can have the opposite effect more often than not. The answer is thus to be frugal and efficient. Here's how:

Efficient SEO Tips to Keep Top of Mind

1. Use the meta 'noindex' tag - Search engine 'bots' (the software that indexes pages to Google and its competitors) tends to analyze every page on your website, even those that do not matter, and thus make it harder for your website to get listed in search results. By adding this meta tag to such pages, you make sure only useful content is indexed, thus improving your SEO chances.

2. Size down (Page size, and more importantly, page load time) – is very important for search engines as well as to make browsing enjoyable for users. There are several ways embrace website optimization for faster load speeds, including getting rid of heavy graphics and videos, but the easiest and most effective way is to look for old information that is no longer relevant, such as meta keywords which are no longer indexed, and clean them out to make page load easier and faster.

3. Keep backlink records – Google's been tightening the noose around spammers' necks, and it is not good to be caught off-guard when given a penalty. The solution is to keep records of your backlink history, which Google provides through Webmaster Tools. Downloading the records even a couple of times each week will mean that you have all the information necessary on hand if you need to make a backlink profile in order to recover from a penalty, saving you a lot of time and money spent acquiring such records, which become unavailable periodically.

4. Keep Logs – Server logs can be costly, and they are largely underestimated, but they can provide valuable information about your website's users and their actions, as well as the behaviors of search engines' bots, and help you improve your performance based on that information, which means they are an unquestionably worthwhile investment to make where SEO success is concerned.

5. Be smart – which is the same as being well-informed. Most SEO tools and providers you may come across online will do little, if anything, to help your website's SEO performance. Using recognized tools – such as those from Google and Bing themselves, which are free, for the most part – and becoming knowledgeable enough to use the data they provide by following these companies and other specialized websites and blogs is the best way to make your SEO efforts efficient, and the only one that actually pays off.

All in all, making your SEO efforts efficient is as easy as taking things into your own hands, using the information and tools put at your disposal by the search engines themselves. This will not only reduce cost, but also prepare you for any SEO crisis and teach you how to deal with these situations independently, so you don't end up spending a fortune in the future to correct SEO mistakes made now.

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SEO Site Audit: A Sound Marketing Investment for 2016

SEO Site AuditAn SEO site audit is one of the most important tools in identifying your website’s current SEO standing and overall rankings potential. In short, SEO site audits offer insights on how to improve your law firm's website to rank high in search engine results.

In most cases, an SEO audit looks at the technical infrastructure of a website, the on-page and the off-page elements that affects a website’s usability, overall search engine visibility, and conversion rate optimization (CRO).

Put simply, SEO site audit gives you a comprehensive picture of the effectiveness of your website and the marketing strategies you have out in place.

It's also worth mentioning that SEO site audits should be conducted regularly, at least every year. There are many reasons why your law firm or legal practice should perform regular SEO audits, or invest in an SEO site audit from a professional SEO company.

Adapt to Google Algorithm Changes

Google and other search engines are always updating their algorithms in a bid to better the search results. As an online marketer, you need to be informed of any algorithm changes so you can make the necessary changes to the content on your website.

Respecting Google Panda

Google Panda, which was introduced in 2011, looks at the quality of the content in your site. By quality, Google Panda looks at “thin” content (content that adds little or no value to your visitors), duplicate content (content sourced from other sites) and keyword stuffed content (overused keywords).

Sites with low content are ranked low and they may not be indexed in Google. For a site to rank high, it must have original content – Google has way of checking that you are the creator of the content.

The only way to recover from a Panda hit is to perform an SEO site audit and make necessary changes. Every month Google refreshes the algorithm. If not refreshing, they call an update. To be on the safe, always publish high quality content.

Avoiding Google Penguin

Google Penguin was created in 2012 with an aim of hitting sites that create unnatural backlinks. A link is like a vote to your site. If a popular site shares a link to your site, Google will take it that your site should be highly ranked. If an unknown site shares a link to your site, it is not going to count much – unless many small sites vote for you.

In the past, you could cheat the algorithm by creating a horde of self-made links and using anchor texts. Nowadays, one self-made link may affect your whole site. While a genuine link from a known site is good, getting many links from low quality sites is also effective. Like Google Panda, Google Penguin algorithm updates refresh regularly. Get good links and your site will not be unindexed or ranked low.

Meet Webmaster’s Guidelines

Google, Bing and Yahoo are always changing their webmaster guidelines. An SEO site audit ensures that you always comply with the new tools. Here elements of Google Webmaster Tools and Analytics are key to check a site's health and overall crawl and indexing rates, which indicate trust in a site.

Check for Website Errors, Titles and Meta Data and Outdated Content

These enhance the usability of your website. If your website is returning a 404, 403 or any other error to the visitors, the only way to tell is through an audit. Websites errors may also include broken links.

Performing an audit will identify them and help direct the lost traffic. The meta descriptions and the title tags are the first thing that a visitor will see the moment they visit your site. It is important that they are relevant to your site content. Even a good article becomes outdated, an SEO site audit will identify outdated content.

Conclusion

Basically, a comprehensive audit looks at site accessibility (robots meta tags, robots.txt, XML sitemap, site architecture and performance among others), indexability (whether your webpages are indexed, whether penalized and why), on-page ranking factors (URL, content and HTML Markup), off-page ranking factors (backlinks, popularity, trustworthiness and social engagement) and finally competitive analysis.

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Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.