Law Firm Web Marketing

    

3 of the Most Trusted and Authoritative Directories for Organic SEO

organic seo, backlinks, directoriesFinding good sources for backlinks is an integral aspect to the organic SEO process. In order for a website to be competitive in organic search, quality backlinks are a must.

Quality is critical in this aspect of SEO, making the process of building backlinks a meticulous task. In short, there are various limitations and risks involved, such as being penalized by Google for unnatural backlinks pointing to a site.

So how does overcome these hurdles to create a successful organic SEO campaign? A classic solution is to utilize trusted and authoritative directories. Although many directories have lost their SEO value, there are still several out there that provide adequate link juice for SEO.

Below are three of quality directories that can help supplement your organic SEO strategy.

The Elib.org International Directory

Elib.org is a high authority directory that offers a wealth of categories for various industries and markets. This helps to ensure that the backlinks coming from a listing are as relevant as possible.

Elib.org offers three types of directory submissions: basic, express, and sponsored. Each require payment at different price points, however the more premium the choice the great value to be had for organic SEO.

The "sponsored" submission offers the greatest SEO-impact because you can include up to five backlinks in a listing profile. Just be sure to blend the anchor text of any additional backlinks to ensure they appear natural (and not over-optimized.)

The Yahoo! Directory

The Yahoo! Directory listings are recognized for top-shelf backlinks. In addition to Google, the Yahoo! Directory can significantly aid keyword rankings in Bing and Yahoo! search engines.

The downside to this directory is that the investment is not cheap. The annual fee is hefty $299, but if your organic SEO budget allows, then this solid directory is definitely opt for this one.

The DMOZ Directory

The DMOZ directory has a track record for aiding organic SEO projects of all types. It's a well-known directory that's supported by expertise that most other directories fail to offer. As an authoritative backlink sources with a PageRank of 7, DMOZ.org is a must-pursue for all organic SEO experts in the profession, (not to mention that it's completely free.)

When you visit DMOZ.org, simply find the category in which your website best falls under. Then, near the top right of the page, click the "Suggest URL" link to submitted the domain of interest. The timeline is questionable, but if the site is legit and completely matches that of the chosen category, it should be a matter of weeks before you get a nice backlink to your website.

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3 Ways in Which Social Media is Influencing Your SEO Strategy

Social Media SearchCounter to what some skeptics believe, SEO is not obsolete and will never be phased out. The theory that social media marketing might someday totally replace SEO is impossible. What's evident though is how social media has and will continue to have a huge impact on SEO and search engine rankings.

The three most important search engines – Google, Yahoo, and Bing - are all taking signals from social media sites and have considered these signals to be big factors in improving a blog post or website's rankings. Let's take a look at the several ways on how social media influences your SEO strategy.

Social Media are Also Small Search Engines

Just consider how many are currently active in the different social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn. These active users are using social media as a search engine too. Remember, if someone wants to check out a particular product or service, that person only has to dig up the desired information in their social media's built-in search engines.

This is why businesses, especially online marketers must have a good presence in the top social media sites, especially on the ones mentioned earlier. You have to make sure that your social media account will be visually appealing with meaningful content that encourages interaction among those who frequent your account.

How Social Media Influence Can Improve Your Brand (and Site) Authority

Being a credible source of information online is highly important. Google will make sure that your blog posts and website as a whole will receive better rankings the moment more people link back to you. At present, social media linking improves your online network, making it larger.

There are other factors such as reach, relevance and resonance that are related to determining your credibility. Your social media shares and back linking will improve the factors stated above. Therefore, you must be capable of creating content that is not only relevant, but also engaging enough for people to share in their social media accounts.

How Being on Google+ Improves Your Authorship

Without a doubt, the Google search is influenced by user activity on Google+. Also, ever since Google+ has been launched, the Google search engines have been more integrated with the features and the social sharing that happens in the fast growing site. One unique feature that Google+ has allows all online authors to associate their content to their Google+ profile.

This definitely has a good effect on the Google search engine results, and can be leveraged for SEO. This is quite important in building your credibility as an online author because trust is built. You are also already being recognized by the Google Search Engine itself. Also, your search visibility on Yahoo and Bing can continue to improve.

The author tag by Google+ also ensure that whenever you write original content, it will remain yours to claim. This is because whenever your content is syndicated by others, it will always be directly associated to you. Therefore, duplicated and copyright violation issues will be diminished.

In conclusion, social media should be tapped for you to have a better SEO strategy. The creation of quality content is highly valuable, and so is getting natural backlinks from the social media users. The more tweets, "likes" and shares you get from the Social Media Sites, the better your search engine rank will be. For those who have businesses, be it a traditional or online business, you should have a more in-depth study on how social media marketing can help you reach your potential and targeted customers.

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How to Evaluate a Site's Backlink Profile for SEO

Site AuditLong-believed to be a critical element in the process of SEO, backlinks are considered a dirty word for many marketers, specifically due to Google's changing policies in regard to link building. Backlinks are an important indicator of authority, allowing Google to determine a website's value, and whether or not it delivers the information users are looking for.

Yet backlinks can be tricky, and webmasters need to rethink their link-building strategy in order to get their websites ranked higher. Unnatural links obtained from link schemes can do more harm than good, offering short-term results that make websites vulnerable to penalties imposed by Google.

And if you are not the one trying to acquire unnatural links, there's another  and oftentimes much scarier  premise: your competitors are submitting links to your website across the Internet to land you in the penalty jail. That's why doing back link audits periodically can help you identify bad backlinks and take further action to remove them.

Backlinks Site Audit Process

The guide below shows you the process of doing a backlink site audit, as well as the variables to take into account in order to ensure that all of your links are completely natural.

Step 1. Find a suitable backlink checker. The most popular tools available for auditing your backlink profile are Ahrefs.com, Majestic SEO and Open Site Explorer by Moz. However, you will need to get a paid monthly subscription to get access to all of your backlinks and easily export them in a CSV file format.

Step 2. Once youíre found the desired tool, enter your website URL in the designated field, and wait for it to parse the data.

Step 3. Take the time to review the various information gathered by the tool. Regardless of the SEO back link checker you use, the report should be pretty much the same in terms of elements included: number of backlinks, number of referring domains, anchor texts, URL rating, domain rating, referring pages, and more. While they are all important, only a few of them will directly impact how your website ranks in search engines and these are:

Anchor Text Ratio

The anchor text is a text that webmasters use to embed clickable URLs in. Most of the time, anchor texts are keywords instead of random phrases, and the more competitive these keywords are, the higher the website will rank for them.

In essence, if someone links back to your website with the anchor text, say, best digital marketing agency, this tells search engines that your website is very relevant to that keyword, so it will rank higher for it. Look at the anchor texts included with your backlinks if they are highly relevant, that's good, but if they seem randomly choose, have them changed or completely removed.

Relevancy of Referring Sources

Are the referring sources relevant to your website or niche? If you have a website about shoes (and implicitly, in the fashion industry/niche), relevant backlinks should be coming from websites in the fashion industry as well.

This shows search engines that you have authority in your niche, helping you get at the top of search engines. If you spot a backlink in, say, automotive industry, itís not relevant, and it may actually hurt your rankings instead of helping you rank higher.

Domain Authority of Referring Sources

Domain authority is the most important factor included in Googleís ranking algorithm, and it is calculated based on different variables such as the number of relevant backlinks you have, relevancy of referring sources, and more. The domain authority ranks site on a 100-point scale, so the closer you are to 100, the more authoritative your website is (and the higher it ranks in Google).

To determine the domain authority of your referring sources, simply copy and paste the root domain name in another browser tab with the same backlink checker opened. If a website with a high domain authority links back to you, it means that your content is of a very high quality and likely meets Google's Webmaster Guidelines, thus giving you a boost in search engine rankings.

Social Credibility of Referring Sources

The modern era of information technology is dominated by social media, and websites with a good presence on social networks are usually given more weight in SERPs. A good presence on Facebook, Twitter, Google+ and other platforms shows search engines that your content is appreciated by your audience, thus ranking your higher.

Take the time to analyze the social credibility of your referring sources. Never let the number of likes, shares, tweets or +1s fool you many companies purchase them in 10,000-for-$10 packages, so they're of a very high quality despite the huge number. Instead, look at user engagement: how often do customers post on the company's social profiles, and how much overall activity does it have?

Final Word About SEO Site Backlink Audit

These are just a few of the things to keep top of mind when doing a SEO site backlink audit. Make sure to copy and paste bad backlinks in a separate document, so you can create a disavow file to submit to Google Webmaster Tools and have those hurtful links removed. This will increase your authority and help your website rank significantly higher, giving search engines no reason to ever penalize you.

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