Law Firm Web Marketing

    

3 Website Auditing Software Platforms for SEO

SEO Website AuditSearch engines are becoming more complex every day and there are many things penalized, such as link spam or too many ads in the content. Today, it is necessary for any website that represents a business to go through a yearly SEO audit.

If you are experiencing a sudden drop in your site's traffic, the site may have problems and this is where and audit can be very useful. The following three platforms are known to be very good in performing an SEO website audit.

However, it's important to note that even though this SEO website auditing software can offer valuable data and actionable insights, making sense of the information is vital to cultivating strategic direction. For helping understanding software-generated audit data, or manual SEO website auditing, we suggest ClickCentricSEO.com for a trusted second opinion.

1. Raven's Website Auditor Tool

Raven's SEO Website Auditor has been around for some years and it has proved to be a good tool for SEO auditing of websites, as experts say. The software can read all the code of a website, including hidden parts, for the purpose of detecting SEO problems and repairing them. You need only one look at the summary in order to see all the issues of the website.

The SEO site audit software will indicate any broken links that may exist on your site, as well as missing Google Analytics code and duplicate errors. The software is not free, but based on a monthly subscription. It's quite effective for all aspects of SEO, including on and off-site web presence optimization, keyword usage, and other valuable metrics.

The Raven SEO Website Auditor tool crawls any website automatically, then it searches for data about the site's SEO areas and for performance issues. The latest Google requirements like mobile responsive design and page speed are considered in the search. One of the advantages of Raven's platform over others is that it doesn't limit your keyword usage or the number of projects.

The software has a major con: it doesn't show rankings more than the standard tools from Google are showing. Even if this software has always been good, there are newer platforms now that some people consider them better. A good example can be SEO PowerSuite.

2. SEO PowerSuite

SEO PowerSuite is a comprehensive platform from Link Assistant that makes SEO auditing easy. If you have specific needs in site auditing as well as backlink auditing, it really is ideal and SEO PowerSuite can help you exactly in this sense. Even through it's pricey, this software is a complete solution and it includes a website auditor.

You don’t need other programs if you use this one. The Website Audito in the PowerSuite is also fast and reliable. The program has already been useful for many companies (large and small), helping some of them to reach the first ten Google rankings. Updates are made frequently so that the program adapts to the newest changes in search engines.

3. Screaming Frog

Screaming Frog is a free SEO spider tool that can work as a desktop program. This software can help you to understand what search engines can find whenever they crawls a website. By crawling a site with Screaming Frog, users can learn many details about it, such as the presence of duplicate content or broken links, but also identify server errors.

Some of these issues may not be reported by the tools from Google. One of the advantages of this program is it's simplicity. All you need to do for using it is downloading it and entering the URL of your site's homepage. Once you click "Start", you will get the data that you want in different tabs.

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How To Prepare Your Law Firm SEO Strategy for 2016

SEO strategies for law firms require in-depth understanding of the most effective and safe SEO techniques and how they incorporated and carried out. Legal services are one of the most expensive and competitive SEO niches in search. Many law firms have invested good amount of their resources to SEO in an effort to reach more potential clients.

Constant adaptation of SEO strategies is very crucial for the success of a law firm on the web. To help prepare your law firm's SEO strategy for 2016, the following are foundational pillars and elements worth addressing.

SEO Essentials for Web Design

The most basic thing in your internet marketing efforts is the website. It should be highly professional, and the web designer must understand search engine optimization and keyword research to ensure your site is SEO-friendly.

Unprofessional web development and design can do harm to your website by incorporating things that are not acceptable by Google. The site should be search engine friendly as much as possible. Professional web development Peoria, IL will have a better Google ranking and therefore getting great exposure to many internet users

SEO Implementation

SEO requires optimization of many things such as subheadings, URLs, text, meta-tags, headings, images, categorization of the content, load time, interlinking structures and many more. There are various items in the search engine algorithms.

It is very important to hire SEO Traverse City specialist who can guide your firm with latest techniques and implement your SEO strategies.

Link Building

Quality backlinks are one of the items that can make your site rank in the search engines such as Google. The major way of getting many backlinks is by having authoritative, unique and relevant content. Other link building items include great public relations, article marketing, and directory submissions.

Social Media Marketing

There are million of people using various social media platforms such as Facebook and Twitter. All these people are your potential customers, so you should get in front of them on these platforms. Your content should be engaging, consistent and useful. Search engine optimization has been enhanced by the social content sharing among users, and this can improve your exposure.

Content Marketing

Particularly for SEO in 2016, great content is a key element to success in search, as well as other forms of internet marketing. Without a good content, your SEO, public relations, and social media strategies will not be successful. You can hire experts to help you write e-books, blog posts, printed book, develop videos and many more. Also, ensure that you have enough time to share all these pieces of contents in the channels available.

After auditing your on-page SEO, the next crucial step is to conduct technical SEO site audit. Your site should be free of all technical issues that may cost you traffic and make it tough in ranking. The technical audit expert should focus on information architecture, server response codes and site loading time. If any of these areas are weak, they should be added to your priority SEO to do's list.

Depending on the nature and complexity of your site, a technical SEO audit can be exhausting. It is recommended that the auditing should be done in two phase. The first phase involves the listing of all metrics and targets while the second phase involves adopting recommendations. Technical auditing is meant to eliminate all technical errors and ensure the site is optimal for crawling and indexing.

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