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5 Forms of Anchor Text You Must Know for SEO Link Building

Link Anchor TextIf created properly, backlinks are one of the most effective ways of increasing your keyword rankings in Google search. Link building is still incredibly important for SEO, however performing link building must be done in a very natural manner.

One of the most critical elements to take into account is the anchor text used when doing SEO link building. Anchor text is a set of clickable characters and words that are mostly used to hide the actual hyperlinks to any other page on the web.

To get you started on the right note, we have defined the primary forms of anchor text that you should keep top of mind. All of them have their advantages, so instead of using a single one, you should use a combination of these for effective SEO results.

In our mock example, we use www.TCTopofMind.com, a Traverse City SEO firm that's conducting an link building program.

Brand Name Links

One of the most preferred and natural ways of creating backlinks, these anchor texts use the brand or business name directly. For, instance, the anchor text "Top of Mind" is a brand name link for the URL "www.TCTopofMind.com". For effective results make sure that 30% of your backlinks are in this form.

Optimized Links

Optimized links are SEO-powered links that use exact keywords in the anchor text. Shoot for 25% of your link portfolio to include optimized anchor to best achieve sustainable search rankings. Using the anchor text "SEO services" is our example of optimized links for SEO.

Semi-Optimized Links

This is where you will have to use your SEO creativity. You have to combine your keyword with other useful text to create an effective anchor text. 25% of your anchor text should be in the form of semi-optimized links for effective results. And example of this form of anchor text could be "Traverse City SEO" (as a local modifier) or "organic SEO services" (as a long-tail variation.)

Generic Links

Anchor text that uses general words or phrases like "Click here". This one does not have any SEO advantage, but because they are very natural. Using them 10% of the times can result in a more natural appearing backlink portfolio

Naked Links

Naked links or direct links are links where you use the direct URL of the web page that you are referring to. Using the direct URL "www.TCTopofMind.com" is an example of a naked link. It is suggested that 10% of your anchor text or backlinks should be naked links to ensure your SEO link building efforts appear natural.

The above defined percentages are just a guideline based on the current search algorithm for Google. Since Google has this habit of continuously evolving its algorithms, you should also make it a habit of revisiting your SEO link building strategy (and new Google algorithm updates) regularly to take necessary actions, so that your SEO keyword rankings never degrade and stay fresh forever.

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New Age SEO: Replace Optimized Anchor Text with Optimized Co-Occurence

New Age SEOLink anchor text is a touchy subject for SEO's and search marketers. Google is really cracking down on site that are tied to unnatural, keyword-optimized anchor text (both inbound and outbound links.)

As a result, naturalization is essential to avoid getting deindexed.

But how does one establish keyword relevancy and optimum SEO results when anchor text must be natural?

In addition to diversifying the nature of your links, learning the premis of co-occurence will help plant a seed for mindful yet effective SEO for the future.

What's Co-occurence and How Does it Impact SEO

"Co-occurence" spawned in late 2012 when Rand Fishkin mentioned it in a Whiteboard Friday presentation.

Rand pointed out a couple mildly-authoritative websites (that had little to no on-page SEO done) that were ranking highly for competitive keyword phrases. Additionally and after assessing the backlink portfolio of these mysteriously ranking sites, the anchor text of the links pointing to the sites was not keyword-optimized.

So what enabled these sites to rank so highly for competitive keyword phrases?

Co-occurence.

That is, the occurrence of certain keywords surrounding a link can influence the link (and the link destination's) relevancy for those surrounding keywords.

For example, let's imagine that the text of an article mentions mobile phones six times in one paragraph. A natural outbound link in that paragraph will assume some degree of keyword relevancy on mobile phones due to the co-occurence of that phrase surrouding the link.

You dig?

Moving forward as an adaptive SEO provider, you should keep the concept of co-occueance top of mind to ensure the transparency (and the effectiveness) of your SEO services and strategies. SEO is becoming a game of survival of the fittest, and only the SEO experts who adapt to the rapidly evolving standards of Google search will win.

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Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at FindLaw.com which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Verdict
Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.

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5 Best Practices of Link Building for 2015

LinksSEO strategies have continuously evolved over the last few years with respect to Google's constantly changing search algorithm. Gone are the days when SEO companies could achieve top rankings building volume backlinks with no strings attached.

In fact, a few years ago, links were not deemed harmful regardless of their nature, as there was no such think as "harmful links." Today, certain links (often irrelevant or over-optimized) can indeed harm your websites.

This has made many webmasters, search marketers, and SEO professionals alike hesitate on doing any sort of link building at all. However, links still work. And it's not more important than ever to embrace link building with a very natural and mindful approach.

How to Create Google Penalty Proof Backlinks

Below we share severl best practices of link building for 2015. These strategies will help you increase your sites' rankings without worrying about being penalized for over-optimization or spammy backlink profiles.

Focus on Conversational Keyword Phrases

Google has changed its way of interpreting queries from a single keyword, which was the case before to the use of a conversational keyword phrases. With this development, the idea now is to focus on informative content rather than keyword centered content. You should remember that while using keywords was integral in content ranking, you will now get penalized for using keyword rich content and thus, it is important to avoid using the same keyword optimized anchor text twice.

Publish Content & Links for Relevant Sources Only

The classic case of the past was to build links on any websites, regardless of topical relevany. Doing this now will pose serious risks to your SEO efforts. Moving forward, one of the most significant best practices of link building is to ensure any piece of content that contains links to your site is published on a website that's topically-relevant and closely aligned with the theme of your website.

Create Valuable Content

There is nothing that will replace the importance of content in ranking. Even though you can be able to trick Google using various loopholes, the joy will be short-lived as you will be found out soon rather than later but quality content will only help your website get better by time. Furthermore, informative content will make other people link your website and thus, get natural links.

Social Media Integration

Social signals have never been this important before. Content that is highly shared is deemed valuable and website or blog with content that is shared to be reputable, which are essential elements in ranking. Social engagement can open the doors to new connections and link possibilities. Having active social media accounts will also give you a platform to share your content and earn links naturally. These takes techniques can also enable you to grow and optimize your brands overall web presence

New Ways to Guest Blogging

When used naturally, guest blogging is an effective link building tool but when used unnaturally, it will work against you. An example of unnatural link in blog posting is using the same anchor text over several blogs. This will result in penalty but when done properly using border techniques, it will work all the time and result in high reward. You should avoid using the same anchor texts across various blogs, as this can harm your SEO strategy.

To make your links future proof, you must focus on links where you have no control over the anchor text. This technique will help you create links that work and are highly rewarding. Furthermore, you must only build links from relevant sources. In the 2015 SEO landscape, the game has changed by creating relationships with influencers in your niche is highly rewarding when done appropriately.

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How to Evaluate a Site's Backlink Profile for SEO

Site AuditLong-believed to be a critical element in the process of SEO, backlinks are considered a dirty word for many marketers, specifically due to Google's changing policies in regard to link building. Backlinks are an important indicator of authority, allowing Google to determine a website's value, and whether or not it delivers the information users are looking for.

Yet backlinks can be tricky, and webmasters need to rethink their link-building strategy in order to get their websites ranked higher. Unnatural links obtained from link schemes can do more harm than good, offering short-term results that make websites vulnerable to penalties imposed by Google.

And if you are not the one trying to acquire unnatural links, there's another  and oftentimes much scarier  premise: your competitors are submitting links to your website across the Internet to land you in the penalty jail. That's why doing back link audits periodically can help you identify bad backlinks and take further action to remove them.

Backlinks Site Audit Process

The guide below shows you the process of doing a backlink site audit, as well as the variables to take into account in order to ensure that all of your links are completely natural.

Step 1. Find a suitable backlink checker. The most popular tools available for auditing your backlink profile are Ahrefs.com, Majestic SEO and Open Site Explorer by Moz. However, you will need to get a paid monthly subscription to get access to all of your backlinks and easily export them in a CSV file format.

Step 2. Once youíre found the desired tool, enter your website URL in the designated field, and wait for it to parse the data.

Step 3. Take the time to review the various information gathered by the tool. Regardless of the SEO back link checker you use, the report should be pretty much the same in terms of elements included: number of backlinks, number of referring domains, anchor texts, URL rating, domain rating, referring pages, and more. While they are all important, only a few of them will directly impact how your website ranks in search engines and these are:

Anchor Text Ratio

The anchor text is a text that webmasters use to embed clickable URLs in. Most of the time, anchor texts are keywords instead of random phrases, and the more competitive these keywords are, the higher the website will rank for them.

In essence, if someone links back to your website with the anchor text, say, best digital marketing agency, this tells search engines that your website is very relevant to that keyword, so it will rank higher for it. Look at the anchor texts included with your backlinks if they are highly relevant, that's good, but if they seem randomly choose, have them changed or completely removed.

Relevancy of Referring Sources

Are the referring sources relevant to your website or niche? If you have a website about shoes (and implicitly, in the fashion industry/niche), relevant backlinks should be coming from websites in the fashion industry as well.

This shows search engines that you have authority in your niche, helping you get at the top of search engines. If you spot a backlink in, say, automotive industry, itís not relevant, and it may actually hurt your rankings instead of helping you rank higher.

Domain Authority of Referring Sources

Domain authority is the most important factor included in Googleís ranking algorithm, and it is calculated based on different variables such as the number of relevant backlinks you have, relevancy of referring sources, and more. The domain authority ranks site on a 100-point scale, so the closer you are to 100, the more authoritative your website is (and the higher it ranks in Google).

To determine the domain authority of your referring sources, simply copy and paste the root domain name in another browser tab with the same backlink checker opened. If a website with a high domain authority links back to you, it means that your content is of a very high quality and likely meets Google's Webmaster Guidelines, thus giving you a boost in search engine rankings.

Social Credibility of Referring Sources

The modern era of information technology is dominated by social media, and websites with a good presence on social networks are usually given more weight in SERPs. A good presence on Facebook, Twitter, Google+ and other platforms shows search engines that your content is appreciated by your audience, thus ranking your higher.

Take the time to analyze the social credibility of your referring sources. Never let the number of likes, shares, tweets or +1s fool you many companies purchase them in 10,000-for-$10 packages, so they're of a very high quality despite the huge number. Instead, look at user engagement: how often do customers post on the company's social profiles, and how much overall activity does it have?

Final Word About SEO Site Backlink Audit

These are just a few of the things to keep top of mind when doing a SEO site backlink audit. Make sure to copy and paste bad backlinks in a separate document, so you can create a disavow file to submit to Google Webmaster Tools and have those hurtful links removed. This will increase your authority and help your website rank significantly higher, giving search engines no reason to ever penalize you.

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