Law Firm Web Marketing


5 Common Webmaster Faults That Inhibit SEO Potential

Google search engine dominance via SEO is the objective of many webmasters and search marketers. Businesses need to be able to reach out to many online customers via higher Google ranking. There are some faults made by the webmasters make, which affects the SEO potential negatively. Here are some of the common SEO faults that webmasters make or neglect to address.

1. Not Enough Text Content Throughout The Site (Or Too Much Image-Based Text That Spiders Can't Crawl)

Usually, when the website is being redesigned, and the images are increased, but the text is reduced, the site will not be featured in most of the pages crawled by Spider. Usually, most of the rankings are focused on the homepage of a site, so ensuring that there's sufficient space to write some quality, unique, and keyword relevant content.

However, the pages with less text will help the readers to view more animation, and they will easily access most of the web content on the first page, devoid of scrolling.

2. Missing HTML And XML Sitemaps

The XML and HTML Sitemaps helps the webmasters to communicate to the search engines concerning the pages that are on other sites. Technically, it helps to indicate the pages that can be crawled on the site. Site map helps to list the site URL together with the extra metadata concerning every URL. When they miss, the site will have less tasks to perform, which will in turn increase the web performance.

3. Using Flash Media And Heavy Media Files

The flash media and other media files that are heavier tend to make the pages to take time to load. Other than that, there are some browsers that will need the appropriate flash player in order to play the flash media, which could be irrelevant if the user doesn’t have the right flash player. As a result, few people will visit the site, and for that, the pages will not be highly ranked. In short, flash media is not good for sound SEO web design strategy.

4. Duplicate Or Blank Page Titles And Meta Descriptions

The duplicate titles and other Meta descriptions that are on websites are a real enemy of SEO. The use of duplicate titles makes it difficult for Google to rank the pages easily. The blank pages will also be difficult to be read by the search engines, which will affect their ranking.

A good thing about the duplicate titles, especially the external duplicates is that the site might be privileged to be seen when a search is made. This is because the search engine will relate the title to a similar one, especially if the other has a higher ranking.

5. Not Installing Google Analytics Or Webmaster Tools (For Analysis And Performance Tracking)

Google Webmaster Tools and Google Analytics help to track the performance and analytics. Google Webmaster Tools tools can also help to check the loading speeds of the pages. The Google Tools have features that let you determine the average loading speed.

In as much as the tools help to determine the page performance, you will be able to increase the functioning of your website, without the interference of the tools. The tools could take some time to run the performance test, which could reduce the speed of the pages.

Nevertheless, all these faults should be fixed, for the sake of Internet marketing and SEO success.


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