Law Firm Web Marketing

    

SEO in 2015: Mobile Now Makes Up a Majority Of Google Searches

Google Search MobileIt is now official: Google mobile searches have surpassed both tablet and desktop searches. This was announced by Google some time ago. The company went ahead to state that this is happening in ten countries, including Japan and the US.

This does clarify Google's recent focus on mobile search which they tweaked their algorithm to favor mobile-friendly sites. With user search experience being at the top of their concerns, it does not come as a surprise that they would strive to ensure that the experience on its search engine site and app is interesting and friendly.

Implications on SEO in 2015

For businesses keen on running any SEO campaign, this is a really big deal when you take into consideration Google's recent implementation of the mobile friendly algorithm which is anchored on connecting mobile or smartphone searches with sites that are mobile friendly sites. The direct implication of this is that if your site is not responsive or mobile friendly then your page ranking with Google as a search engine is bound to significantly drop; negating your SEO campaign goals in the process.

Even though it is true that the organic SEO profession is one of the most fluid marketing spaces, this current change is bound to call for some far reaching changes in terms of strategy. With such a huge number of people using mobile devices it is imperative for any SEO campaign to take into consideration this fact when planning and executing their campaigns.

Embracing a Mobile-friendly Web Marketing Strategy

Being fully aware that most of the times, the required answer to a clients search query may not even lie on the web page but rather on the content that's found within the mobile app, the company has already started offering links to pages contained in mobile apps for all mobile searchers on any android device.

This change is bound to have a huge effect for sites and especially so ecommerce sites that have installed good apps and may be having problems in increasing the user numbers. A good SEO campaign can now use the search results from Google to increase the installation rates of apps and also come up with ways of boosting engagement from already existing users.

Could Apps Be the New Major Marketing Investment

It is also worth mentioning that for an SEO campaign, even though optimizing pages in the app store is bound to improve the overall visibility of the app store, the key though is to optimize the app itself so as to increase the number of people gaining access to the app from virtually all the Google mobile searches using an Android devices.

This does imply then that many Traverse City SEO campaigns will now pay more attention to not only the visibility of the app store but also ensure that the apps being developed are also optimized so as to attract the traffic.

It important to take note that even though responsive design is considered to be mobile friendly, separate mobile sites can be considered mobile friendly, this remains the case provided the appropriate mobile annotations are applied on the site as is outlined in the search engines mobile guide. That's why it is important to run your site's major pages into the 'mobile friendly test' so as to confirm its mobile friendliness.

google, seo, mobile search, 2015, mobile, smartphones, design, strategy, mobile appsThis will go a long way in dictating whether you site will follow prospective clients to the mobile search space where they are currently headed or whether you will remain with the standard searches. No business can ignore this any longer and still survive in the online market space.

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