Law Firm Web Marketing


3 Elements of a Powerful SEO Strategy for 2015

20152014 is almost coming to an end and it is time every website owner to hatch a fresh SEO plan for the coming year. The web is ever evolving and 2014 has provided some of the best evidence of this with marketing strategies changing and other becoming even more important.

Content marketing has had mixed results mostly due to lack of knowledge and ways to measure ROI among marketers. Social media has diversified beyond the basic platforms and mobile has become more important than ever before.

The coming year will see even more changes. To succeed in your SEO and search marketing campaigns, there are three key aspects you should consider as you come up with an SEO strategy.

1. Content Marketing

Content marketing has for some time now been a crucial pillar of digital marketing. Looking back at the trends we have witnessed this year, there are some areas which if you focus on, will result in great benefits for your business. These areas include:

  • Increased multimedia content. Make increased use of images and videos in your content. Text only is no longer effective in lead generation.
  • Strive for more content quality and value. Google more than ever before is stressing on the need for content quality. In addition to quality, ensure that your target audience is getting value from the content you are providing.
  • Real time or instant content marketing. This involves wrapping your content marketing around current events.
  • Find effective tools to measure just how much return on investment you are getting from content marketing.

A secondary element that fuels great content marketing is the ability to establish your brand or business as an expert and authority in your particular niche. Not only can this help shape your brand image, but also help with SEO. For instance, SEO company, provides specialized SEO services for surgeons. The company is quickly become an SEO authority in that particular niche by publishing insightful content that's specific to surgeons and helping them with their SEO guide and strategies.

2. Link Generation

Link generation has always been about being natural and insisting on the quality of links. These two aspects should remain your focus for 2015. Instead of paying money to link farms, generate link naturally. Write guest blog posts, encourage your readers to share your content on their sites and link to you, create awesome and viral content that is linked to by other websites and so on.

Basically, there are so many legitimate ways you can generate quality links. But don’t go writing posts for dubious sites or exchanging links with a site that has no traffic; this will lead to poor quality links.

Remember, do it naturally and focus on quality. Not only will it help with your SEO, good link generation is also a means to realize increased traffic to your website.

3. Social Media Marketing

The number of social media users is still rising with Facebook (1.28 billion monthly users), Google Plus (540 million monthly users) and Twitter (255 million monthly users) taking the lion’s share.

Users are however diversifying from these popular networks and into others like Pinterest and Instagram. For 2015, it is important to reevaluate your social media strategy and see whether your target audience has diversified into other platforms.

You should also increase the amount of multimedia content you share on social media. Use short and relevant video clips and images to gain more attention and push users to share your content.

Finally, get ready to invest more in social media marketing. Companies like Facebook have always made it easy and cheap (and sometimes free) to reach your audience. But the best social media marketing strategies right now and of the future are those that require considerable financial investment.

So, do you feel ready to conquer 2015? Do not be intimidated, take the above challenges as opportunities to increase your engagement with customers and increase your brand exposure.


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