This isn’t a phenomenon reserved for large corporations or celebrities. With huge expansion of social media platform, having your law firm's profile on websites such as Twitter, Facebook, Tumblr, Pintrest, Instagram, and many others is simply no longer an option.
It has now become an important part of your overall branding efforts and achieving more visibility and a wider brand recognition, which is so important to ongoing viability of your law firm web marketing plan. However, these social media platforms can also help you achieve many other vital things as well, including SEO (more on that below.)
For small and medium companies, social media can surely help you establish long-term relationship with customers. With social media, you get a perfect and cost-effective way to communicate with your customers in a way which was never feasible before.
It also provides you with a very inexpensive, and near instant way to keep your target audience abreast of new products, social events, special sales and more. It also provides more exposure to your business and provides a way for your customers to become more acquainted with it. Many studies in the past have shown that customers spend considerable time researching a company online before they every decide to buy from them.
The purpose of SEO is quite different from social media. The main focus of SEO is to boost website ranking on big search engines which increases online visibility and leads to more traffic to the website and ultimately create more sales.
For small companies, local SEO has much more significance than non-local SEO as most of their customers are comprise of those who reside in and around the place where the business’s physical location is. This means that SEO techniques used by local businesses must be focuses on this particular target audience.
While SEO and social media are mentioned in tandem, the reality is that these two terms refer to two separate functions. However, the reason whey they’re mentioned together is that there are multiple overlaps between the two.
The reason why many SEO agencies recommend small and medium businesses to enhance their social media presence is because it helps in enhancing their online visibility and search engine rankings. Many SEO experts believe that Google and many other search engines take into account how popular your social media presence is in order to ascertain how important your site is and where it should rank on tier result pages.
The theory proposed by these Traverse City SEO experts is that businesses with more Facebook likes, larger 1’s on Google, or larger Twitter following are more favored by search engines because they’re viewed as more popular with the visitors and therefore provide a more valuable information.
These experts take it a step further by stating that Google and many other search engines also scan for online mentions on different social media sites, known as co-citations. The more co-citations or mentions a company has, the better they can on various search engine results, including local search engines. This surely makes having a rock solid social media presence even more important to small businesses than every before.
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