Law Firm Web Marketing


How to Integrate Social Media in Your Law Firm Web Marketing Strategy

There is no question that social media is a serious marketing weapon for any firm's arsenal. Billions of web marketers from all over the globe can leverage social media to market their services and earn new clients.

While running a law firm, there are numerous social media marketing techniques that can be used for law firm web marketing. Below we share some of the most powerful social platforms and how a law firm can leverage each for optimal marketing benefits.

Creating a Professional Page on LinkedIn

If you do not have a page on this site, it is high time that you thought of creating one. This will not only give you an incredible branding opportunity but it also gives you a great opportunity to reach the target audience. Get exposure and target your services. It is possible to grow a large following the business regardless of the size of your personal network. You can ask employees to help administer and manage the page in a bid to promote it. Here you can also create "click through banners" one of the ways to entice your target market to the sales page, website, commerce sites or any other social media pages that you might running to give you positive response for law firm web marketing efforts.

Interact With Your Market on Google+

Google+ is one of the social media sites that allows you to just hang out with your target market thus it is a great interaction avenue that helps you connect with potential as well as existing clients outside the business environment. Using Google+ for marketing enables your legal team to discuss come legal issues and answer questions that your target audience faces. This is best achieved via Google+ communities and hangouts. However, don't give out too much information, but enough to let the people you are interacting with want to work with a trusted law firm when they need such legal counsel.

Take Advantage of Facebook Advertising

Another technique that can be used for law firm web marketing is Facebook Advertising. After you have already created your page and have gotten many people to like it you can create Facebook advertisements. These are paid messages that your firm can use for highly targeted marketing and advertising campaigns. Facebook advertising can also make use of social content that encompassed valued blog posts, articles, videos, and other forms of web content. Spend time to come up with high quality Facebook advertisements that will attract the kind of attention you need from the market to take your firm to the next level.

Become the Wikipedia of Your Legal Practice

Another way that can be used to for the benefit of law firm web marketing is to become the go to source when people are looking for information on the industry. You will be surprised as to how many loyal clients and followers you can get simply by providing them with the kind of information they are looking for on social media. This is because they will keep coming back to talk to you and this can lead to the growth and expansion of the business in a way that you could have never imagined.


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