Law Firm Web Marketing


Carving Your Niche in the SEO Profession

Niche SEOEvery marketing professional knows the importance of the Internet, but only few are tapping into the immense potential of SEO.

With millions of businesses and brands scrambling for top placement in the primary search engines like Google and Bing, smart SEO's need to do everything possible to attain quality exposure for their clients.

One way to effectively craft your SEO practice is to carve a very fine niche within the SEO profession. So whether you can specialize in SEO for a law firms, SEO for surgeons, or perhaps SEO for ecommerce sites and online stores - getting laser targeted with how you presence and execute your SEO services can be advantageous for your business.

Choosing Your Profitable SEO Niche

Aside from the sub-types of SEO (that is: providing SEO for ecommerce sites or technical SEO consulting), this article focuses on how you benefit from carving your SEO practice for specific niche professions (e.g. lawyers, law firms, surgeons, doctors, builders, etc.) The idea is find profitable niches in which your target client will make a lot of money on one conversion (e.g. a breast surgeon who provides breast implants.)

Once you have pinpointed your profitable niche, now it's time to hone-in on how to master your SEO craft. Below are some approaches to SEO that you shoud consider when carving your niche in the SEO profession.

Content Creation

This needs skill at selecting keywords and topics about which visitors are likely to search. Then, you need to create captivating content that will make them return to your site. There are many rules about keyword use and those who have not mastered the art need to hire experts to help them out as mistakes could get you penalized by search engines. Such errors like using too many keywords in an article may be punished by lowering your rank in search results or blocking content from your website from results.

Link Building

This is a good strategy especially when working SEO for law firms because the links help drive more traffic to and fro your site, which is essential if it is to receive global attention. This may work by guest posting in blogs and adding links back to your website or you could use links to direct users to more content on your site. These will translate into huge traffic to your website and then you will start appearing on top of result pages which is the best shot at making sales through your business website.

Link Bait

Link bait is interesting content that people will want to share because it is useful or funny. It takes real creativity to do this but it can make the difference between the success and failure of your site.

Carving an SEO niche is no easy task as it demands the right attitude, strategy, skills, hard work and accountability to achieve success. Whether you are into html coding or link building, total dedication to your specialty area is mandatory if you are to beat millions of websites to the first page where users are likely to see you and most importantly the product or service you intend to sell.

An SEO specialist can carve out a niche in various fields like SEO for plastic surgeons or lawyers as long as they are experts in the field and can provide authentic information. This will make visitors feel loyal to your website with a chance that they could return to buy whatever you are selling. 

Some marketers think that SEO is just a passing cloud but the sooner you accept that it is an important online marketing tool the better so you can utilize it for the good of your business. You do not have to be an expert in the chosen niche as you can hire people to do the hard part for you.

SEO experts know how to use link bait and select keywords to guarantee that people visiting your site get all the information they need about various topics when they need it and be assured that you will be present to answer their questions if any arise. Carving a niche is a foolproof way of staying ahead of competition in all SEO endeavors.


No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.