In essence, SEO-friendly web design means designing the site in a way that search engines can easily interpret content, as well as crawl and index the site (from a technical standpoint.)
In addition to having a well-brand and functional web design, the primary goal of many businesses and law firms is to get their site ranked in search engines like Google. This results in targeted traffic and an opportunity to expand their reach online and get more sales. By having a website developed and designed using SEO-friendly practices, you'll have a much better chance at being successful with your marketing efforts.
Below, we share some of the best practices of technical SEO when it comes to SEO-friendly web design.
Every page on a website has a Meta title, description, and tags. Editing these HTML attributes can be difficult with some websites. An SEO-friendly web design company provides you with easy access to editing this data.
When it comes to SEO and keyword optimization, the title, description and tags should include your target keywords for that page of the website. More thorough web design companies may even research your target keywords and write out these fields for you. This can save you a great deal of work and it's something to consider.
Flash media isn't the greatest thing to use in a web design, as search engine spiders cannot crawl this content. Additionally, many devices do not support Flash and if a visitors accesses your site from a mobile phone, tablet, or computer that doesn't support Flash, they won't be able to see anything. It's better to just avoid the use of Flash on your company's web design, especially since it provides no SEO benefit to use Flash on a website.
Any images or media on the page should be optimized and cached if possible. This will create faster load speeds for the website, which is an important aspect of SEO-friendly web design. The faster your website loads, the more likely search engines are to allow your site to be placed among the top results.
Slow websites obviously are less preferred as it will be irritating to their users to try and access a slow website. Optimizing images and media can be easily done with plugins that you download and install on the website.
Clean code that's simplistic, HTML5 compliant and error free is important to SEO. Web design and development best practices are based on the fact that the less code you have, the easier search engine spiders will be able to crawl your website and find your content.
Search engine spiders can also detect errors in code and whether or not its up to current standards. Although there is still debate over whether Google takes these factors into great consideration with their algorithm, the opportunity for them to do so is there.
There are a lot of back-end HTML elements that are important to SEO. Web design companies are very aware of this and SEO-friendly web design has become a popular request among clients. If you're curious what types of things are actively done to make a new development project SEO-friendly, what you'll find above are the most common.
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