As a business it is imperative to keep up with the new technologies that are introduced to maintain customer interests. Although it can be difficult to keep up, new methods of collecting information can serve as a major advantage when used correctly.
Word of mouth is a powerful tool and friends recommending potential clients is a big part of new business acquisition. Now, thanks to the Internet, potential clients can read reviews of happy clients who have reviewed a certain firm. This broadens the possibility of significantly earning new quality cases. These review websites will help maintain, grow, and preserve the reputation of any legal niche.
Consumer Reports is a company built to keep records of reviews for its clients. Customers of this business rely on them for advice on the best product or services on the market. This business began assisting customers in creating the right buying decisions in 1936 and has since grew vastly. For any business, this site is a good tool for exposure, as it is a trusted company.
This is a wonderful resource of reviews because of the security benefit this company offers. Customers who leave reviews on this site are paying a membership fee, so reviews are more likely to be honest. Another great feature Angie's List is that it offers is the ability to respond to reviews left by customers on the website, a huge benefit for a growing business to defend it's reputation.
Zomato is geared towards business in the food business. The company has grown rapidly in the last seven years because of the features it provides. It is search engine optimized, so customers can easily find products through the web. They also keep reviews organized buy including reviews from different websites.
A law firm can incorporate reviews on its own website. This method isn't as lucrative as the other methods mentioned because customers will know a company will never say anything to tarnish its own reputation, but it is best to exist in every avenue to get the best results. This also serves as a means to build evergreen content on the website, which can help facilitate your SEO objectives.
For small law firms, this website can be a smart choice. City Search brings up local results, allowing customers close by to conveniently reach products and services.
This website, founded in 2004, also drives customers in locally. Insider Pages' reputation has grown rapidly and it is a good tool to use along with other sites.
Facebook is ranked number 2 in the world for customer visits. Not using this platform to promote ones law firm is a major weakness for law firm web marketing. A large audience can have access to a businesses reviews and customers can also see how their "friends" view the product or service.
Google is the most visited site in the world. Using SEO local results can put a company's web page high in the ranks where customers can view product services. Google+ can tie it all by blending social media and the methods mentioned earlier.
Yahoo is not as big as google, but comes in second which is magnificent. They are an enormous company with many followers. Businesses should take advantage of this.
When a possible customer visits a new or unfamiliar website the chances are they will check if a business is Better Business Bureau certified. This is not a necessity for a business to become qualified, but it is a strong reputation builder in the eyes of the consumer.
Staying up to date with positive reviews on these sites can increase sales and improve customer service of a business.
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The law blog of the Wall Street Journal
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