Google recommends that a website have a responsive design as a measure to enhance its usability on all types of devices. A responsive web design is also key regarding any form of Internet marketing, particularly search engine optimization (SEO) and pay per click (PPC) advertising.
In essence, responsive design ensures that a website's user interface is highly adaptive to all sizes of screens, particularly mobile devices. As users increase their mobile activity, it is imperative that a website be optimized for mobile viewing as well so to enhance a company’s digital SEO campaign.
Due to the increasing demands of having a responsive website, SEO strategies must also adapt to a method of integrating website development and design as a major part of the strategy of SEO. For instance, creating a mobile friendly version of a company’s website will offer a leverage the following benefits and advantages to a marketing campaign that is digital:
Just see what Google has to say about the basics of responsive web design:
The trend of using responsive website design is swiftly becoming one of the very best practices within the industry of SEO. Google, itself, has been more than upfront regarding the fact that is prefers webmasters to use responsive design as a means to deliver viewers with the best experience while online. Therefore it is more than imperative for companies to alter the direction of their digital marketing campaigns towards a design that is far more responsive.
With an adaptive and responsive web design, search engines will be permitted to render one CSS media query for each device that attempts to access the site of a business that uses the platform of a single HTML. This is the hallmark for many web design companies, like OIC Group who base their core solutions on offering responsive, SEO-friendly web designs.
Coupling SEO friendliness with a responsive website design can offer better ranking for a company’s website. The ease of indexing the URL of each page and on the platform of a singular HTML brings great benefits to the services campaigns of SEO.
Visitors, additionally, are able to have a viewing experience that is better due to easy transitions of the website regardless of the web enabled device that is being used. Due to this, a search engine will be able to rank and index a website that is responsive with much greater accuracy.
The responsiveness of a website is used by search engines as a metric of search ranking that affects the social engagement of visitors to the site. As a measure to ensure that visitors are provided with convenience and more that cater to their demands, Google pushes webmasters to make their sites as responsive as possible.
Also, the use of a responsive website is quite beneficial to the efforts of link building for those that utilize link juicing within their SEO strategies. The design offers prevention of link dilution, allowing for a more efficient flow of links back to your original site as social links are within one place for increased SEO results.
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