If your law firm or legal practice is looking for some help with web marketing, then this brief article is for you. Whether you're seeking a freelancer or full-service web marketing company, recruiting top-notch talent is not easy.
So in this Law Firm Web Marketing post, we share 3 considerations to be mindful of when recruiting a company or specialist for web marketing services.
One of the most overlooking aspect of recruiting a web marketer is understanding how well they care about your brand. The best web marketing companies staff honest professionals who take the time to immerse themselves in the brand's image, voice, and overall direction. Why is this important for web marketing?
Web marketing companies help with all facets of your online brand. To helping produce press releases and articles to making posts on social media, in many ways, a web marketing company is deeply involved in your brand and its image. Make sure that they truly care and understand what that image is.
Some web marketing companies are kin to only a couple select specialties or skill-sets. For instance, some web marketers are fixated on search marketing (SEO & PPC advertising), whereas others focus solely on content marketing and social media.
Finding a balance is key. When recruiting and interviewing prospects, be sure to get all of this out on the table. Share some of your law firm's primary goals and objectives, as well as its strengths and weaknesses. A solid web marketing company will know how its strengths can help bolster your firm's weaknesses.
Like we mentioned before, a web marketing provider is often very immersed in your law firm's day to day marketing efforts. For this reason, solid communication is essential.
In addition to the basics, like responding to emails and phone calls in a timely manner, the web marketing company should also be able to provide reports and data as to what they are doing to help grow your law firm. Almost everything web marketing is now measurable. So your web marketing recruit should be able to come up with some information to keep you posted.
For more insights and resources, ranging from effective recruiting gifts to learning more about web marketing best practices, stay in-tune with the Law Firm Web Marketing blog.
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