If your firm is struggling to see top search engine rankings, it might be a result of inadequate use of the most basic website optimization strategies (which your competitors are probably using.) So in this Law Firm Web Marketing post, we delve into 3 highly-effective and fail-proof strategies to optimize your law firm website for success in 2015.
Schema mark up has been in existence for several years although very few law firm SEO campaigns use it. Schema is a form of micro data that makes it easier for search engines to interpret and parse your web pages' content, and therefore serve more relevant results to any user based on the search query.
You will need to apply Schema markup to the content of a page to define pieces of content (i.e. business address, description, phone number, etc.) and how the search engine should treat it. You may apply Schema attributes and element directly to the HTML code of the webpage to present additional information to the search engine crawlers.
The form of Schema markup of law firm SEO and web marketing is LocalBusiness Schema. Because this is the most relevant form of markup related to local search, using this form of Schema better defines your firm's location.
Apart from making the search engine easily categorize your website content. Marking your pages with schema can assist in displaying rich snippets of your web contents in SERPS. An example would be an author listing on a blog post or article ranking in Google.
Another simple yet effective website optimization technique is to ensure that your website has inter-linked content (or pages), and at least every page have one clickable link to it, preferably from the homepage and several other pages on the site. Doing this will make your website more user friendly, as well as easier to crawl and index. In addition, it is also good to have your pages linked at the footer as well as a sitemap. If you site is still growing, you should ensure that your key pages or the categories are having the sitemap.
Expanding your website mostly leads to losing track of some of your key money pages. It is important to generate a sufficient XML sitemap for the whole website. The sitemap will list any page in the website. Then you should submit the sitemap to the search engine to ensure that they index every page.
The sitemap is useful for SEO and fluid crawling and indexing (from a search engine perspective). In essence, it's important in ensuring that you have properly interlinked all your site's pages, almost like the index of a book. With the sitemap, search engine spiders get a clear roadmap to access your site's pages and content.
Regularly keep updating your site's money pages to keep them fresh and rank worthy (helping to achieve a higher ranking.) In short, ensure that the copy's clear, unique, informative and conversion-oriented. In short, this is a the foundation to establishing an on-site optimization strategy to improve the web presence of your brand and image it seeks to portray. For more about web presence optimization, click here.
Without good content your website may never been seen. Write for your target audience. You will have to make the information appealing to the need of your visitors at that particular time. For instance, write creative and effective headlines to establish your brand's impression. You should at least write headlines that are interesting clear, but for SEO, it helps to include keywords and geographic targets. For example, "Locally-Trusted Divorce Lawyers in Oakland".
This is just the tip of the iceberg, but definitely some easy SEO wins for 2015 that you may or may not be taking advantage of. We left out about 100 other on-page SEO strategies, so let us know your favorites in the comments section below.
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