Being active on various web directories, or directory-like social sites, can be time consuming and thus shrugged-off by many lawyers and legal professional. But many of these experts fail to realize that their ideal client or case are looking for their legal services on sites other than Lex Mundi, Find Law, or Martindale.
In this article, we share three directories that are not specific to the legal profession, but are great places to help you acquire new clients and solid cases.
We'll start with the biggest and most-important directory-like social site, Google Plus. Consider your Google Plus (or Google Places) page your second website. Here it's critical to earn positive reviews, and many of them. It's also important to populate and optimize your Google Plus page for maximum local SEO potential.
A lot of Google searchers looking for your legal specialties can end up on your practice's Google Plus page. Is therefore important that's well establish for optimal conversions. You can even optimize your Google Plus page ranking in Google search by leveraging local SEO strategies, such as citation generation, or invest in a Google Places optimization service with trusted company.
Yelp is another huge directory that's also well associated with Google, as well as being a socially-oriented directory that focuses on sharing reviews. Yelp is almost always on page one of Google search for localized keyword searches, so it only makes sense for SEO to have a sufficient profile listing. Again, reviews are huge, so reach out and get as many 5-star reviews as possible.
Also on Yelp, you can communicate with people and reply to their reviews. Having an active presence on this non-legal directory can not only help inbound potential clients to your business, but also helps with reputation management and building credibility in your location and practice area.
Being a member of local chamber of commerce can help your practice in more ways then one. Not only does this help to build trust and credibility, but most chamber sites have directories in which members get their own profile page. These dedicated member pages can be a major asset for local SEO and earning a powerful, locally-specific backlink to your website. Further, chamber sites are haven for people looking for legit local businesses and professionals to help them with their needs.
We hope these non-legal directories will be of use for your law firm web marketing strategy. Let us know what you think, or if you have any questions in the comments section below.
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