Link anchor text is a touchy subject for SEO's and search marketers. Google is really cracking down on site that are tied to unnatural, keyword-optimized anchor text (both inbound and outbound links.)
As a result, naturalization is essential to avoid getting deindexed.
But how does one establish keyword relevancy and optimum SEO results when anchor text must be natural?
In addition to diversifying the nature of your links, learning the premis of co-occurence will help plant a seed for mindful yet effective SEO for the future.
"Co-occurence" spawned in late 2012 when Rand Fishkin mentioned it in a Whiteboard Friday presentation.
Rand pointed out a couple mildly-authoritative websites (that had little to no on-page SEO done) that were ranking highly for competitive keyword phrases. Additionally and after assessing the backlink portfolio of these mysteriously ranking sites, the anchor text of the links pointing to the sites was not keyword-optimized.
So what enabled these sites to rank so highly for competitive keyword phrases?
That is, the occurrence of certain keywords surrounding a link can influence the link (and the link destination's) relevancy for those surrounding keywords.
For example, let's imagine that the text of an article mentions mobile phones six times in one paragraph. A natural outbound link in that paragraph will assume some degree of keyword relevancy on mobile phones due to the co-occurence of that phrase surrouding the link.
Moving forward as an adaptive SEO provider, you should keep the concept of co-occueance top of mind to ensure the transparency (and the effectiveness) of your SEO services and strategies. SEO is becoming a game of survival of the fittest, and only the SEO experts who adapt to the rapidly evolving standards of Google search will win.
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