Anyone law firm that uses SEO to promote their legal services is well aware of the potential SEO has at generating new clients and cases. However, with most lawyer SEO strategies becoming run-of-the-mill approaches that produce marginal returns, it's important to adapt to other more comprehensive strategies and programs, namely, WPO or web presence optimization.
What most law firms really need to focus on is a more holistic approach to Internet marketing the combines different, non-SEO specific ways of approaching marketing through the web. And this is exactly what web presence optimization sets out achieve.
Web presence optimization is part art and part science. Law firms want to find the best method to promote their product or services. Business want their company to be discussed, talked about and sought when looking for whatever it is they promote.
As with most things, there is no one magic pill to solve this dilemma. WPO requires a combination of strategies, usually including SEO but not always or not always relying exclusively on SEO, to get their brand talked about and consumers to buy it.
Content marketing is one strategy that should be part of any web presence optimization plan. Over 85% of major brands, according to most estimates, use content marketing. Content marketing is education. A law firm should educate target clients, not only about their primary legal services, but also about various areas of law to keep them informed.
Content topics like tips, hints, and "how-tos" are all part of content marketing schemes. The company can use blogs, YouTube, white papers, or postings on websites to engage in content marketing. This is the backbone of web presence optimization via content marketing.
Content marketing is even more important for small business that cannot invest millions in marketing efforts. It is a perfect way for a small company to help create brand awareness and push potential clients toward their product or service.
As the essence to web presence optimization, content marketing is meant to build trust in what you do and your particular niche. You want to create a buzz and get family, and friends to share the information about the business with others. For more content marketing ideas for a web presence optimization strategy, visit WebPresenceGroup.net.
Social media marketing or SMM is the combination of ways a company targets social media networks. The purpose is to promote your brand and get others to help you develop it through social interaction.
This means creating a presence on Facebook, Twitter, and other social media platforms. The company tries to get the public involved in surveys, contests or anything to promote interaction involving the product or service. It is targeted interaction that many believe is a particularly effective way to market on the Internet.
When it comes to web presence optimization and building your rapport, there are many ways to grow you social media presence. Whether you do it organically through brilliant content and outreach, or by utilizing advertising on Facebook and Twitter, devise a strategy that makes the most sense with your law firm's goals and resources.
Email is probably one of the most attractive and inexpensive ways to promote your brand and market through the internet. Before the advent of SEO, email marketing was a favorite for many law firms new to web marketing.
Email has an advantage in that it is more direct and personal. If you can send an email directly to a person, it gives a more personable feel toward whatever you are attempting to sell or market. Spamming developed as the steroid version of email marketing and has given it a bad name. It is still, however, one of the most useful forms of internet marketing.
The fusion of these and other Internet marketing strategies, along with SEO, is the real meaning of effective web presence optimization. A more holistic approach, rather using only one or two of these methods, is the most efficient way to achieve brand recognition and ultimately increase sales.
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