Law Firm Web Marketing

    

4 Components to Managing Your Firm's Web Presence

Developing a web presence has become the most important task for every business. Whether you are a small, mid-sized or large business house, it is imperative to have a strong web presence. This not just help you stay connected with your target audience, but also improve the overall revenue and reputation of a business. - two components that can make any business make or break in the long run.

Web presence management should be seen as a separate and important department of your business. With right management techniques, you can ensure success and recognition. But what are the components that will help you achieve your successful web presence management goals. Let’s take a look at four components to managing your company's web presence.

Social Media Marketing

Employing social media is regarded as one of the most important element of web presence management. It is result-oriented and used by almost every online business today. Incorporating social media practices can give quick results and have profound effect on business operations.

Use social media channels to promote different websites on popular networking sites like LinkedIn, Facebook, Twitter, Instagram and so on. Promoting your business content on social media channels can ensure increased traffic, high conversion rate and extremely good profit. It will also help you send out messages to your target audience as and when there is a change or introduction of any new offer or product.

Forums and Discussion Websites

A forum is a webpage or website where people can discuss strategies, problems, opinions or anything they want. You can easily join a forum on the internet and participate in a discussion. The interesting thing is that forums usually allow a link back to your website. The signature text as a link would appear below your post. This is another way to attract more people to your website. Website like Wiki answers, Yahoo answers, and other kind of public forums are live examples of this kind of marketing.

By actively participating in discussion forums, you can actually make your website reach high number of global users without making much effort. Such websites give you the ability to create backlinks and share website’s content free of cost. Although these ideas are rarely thought of among the marketing team, they are vital for web presence management and marketing of the firm.

However, you should make sure that you don’t spam the threads with your links. It is crucial to choose a relevant category and topic before sharing your business information. For instance: if you own a furniture e-commerce store, look for threads that talk about interior designing and architecture. This will help you reach out to your target audience and direct good traffic on the website as well.

Video Marketing

Video marketing, also known as Youtube marketing is the new entrant in web presence management process. Videos have emerged out as one of the most rapidly growing web marketing option among online marketers and businesses. More and more people have started promoting their products and services through video content.

It has been observed that videos tend to go viral more quickly as compared to content marketing, giving more effective results (especially after proper optimization.) Let’s take a look at some steps to create videos to promote products and services:

1) Create an account on Youtube.com with your official e-mail ID.

2) Fill in the details asked for to create your business profile. In this section you will need to describe your business and products you’ve to offer to your customers. This is applicable when you sign up for a Youtube channel.

3) Create videos reviewing your products and services and post them one by one on your Youtube channel.

4) You can share the link of the videos on your business page on other networking sites to attract more customers.

Make sure the videos you make, talk about your products and services in detail. Include the functions and features of your products and quote some reasons to why people should consider buying your product. Also, always use real characters in your video to create good interaction and rapport with your audience. It should be able to connect with your potential customers and convince them to click on the link given in the description. Do not forget to include call to action in the last crucial seconds of each video posted.

E-mail Marketing

E-Mail marketing is one of the easiest and primary ways to strengthen the relationship with existing customers. It helps attract potential ones as well, if you choose to go with right techniques. In order to start with this procedure, you must ask your customers to sign up for newsletters so they are aware of new launches and services being offered by your business. Your newsletters should be regular and must talk about their benefits in some or the other way.

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