Law Firm Web Marketing

    

Local SEO Strategy Insights for 2014

SEOLocal SEO uses a different techniques compared to traditional forms of SEO. Most local SEO strategies in 2013 focused on making sure a business or firm appeared on the top local directories such as Yelp, Yahoo and Google+. Although it is important to get listed on the local directories, more effort is needed to ensure your firm is able to contend in competive local marketplace of legal services.

Change your perception of local SEO and ensure your law firm gets solid results. Check out these three angles in which view your 2014 local SEO strategy.

Be Active in Social Media

Most law firms understand how important it is for them to have online presence on social media, however not all firms take advantage of the available audience. Some think so long as they have a presence on social media, and placed a link back to their site, their local SEO efforts have been accomplished.

You need to do more to direct traffic to your site. You need to engage your audience on social media to make it count. So how can this be done?

  • Encourage the satisfied customers to leave reviews about tyour legal services.
  • Attract larger audiences by coming up with promotions on social media like Google offers.
  • Get bigger audiences by engaging them more.- Get images optimized then go ahead and upload them on social sites.- Connect with respectable professionals who stand out in their area of expertise.
  • Business pages on social media can also provide great authority for local SEO with some of the Yelp pages having a page ranking of 5.- Social credibility is important for people who are looking to get good search engine rankings.

There is a correlation between the number of Facebook or Twitter followers with the search engine rankings. So do not neglect social media in your local SEO plan for 2014.

Links are Better than Citations

Search engine rankings are normally affected by the number and quality of external links that point to certain websites. You should start building and earning links to your website once it has been well established on the local business directories.

This allows you to get in touch with other professionals allowing them to make guest blog posts on your website. You need to cultivate such relationships since they will help you in future marketing. The new members also get listed in the local chamber website, so invest in this membership if it makes sense for your budget and marketing efforts. 

You need to provide great content to gain good audiences. When people realize that you actually give them valuable information, you are likely to get more links back to your website. You need to brand yourself as far as a certain niche is concerned. Make sure that people get the sense that you know your stuff. Use articles and videos to pass information. These are the different ways you can use to pass on content for SEO Peoria IL.

Create Valuable Content

By now you should be aware of the phrase "content is king". This has been true over the years but this is gradually changing. The focus has shifted from providing content that is full of keywords to providing content that is relevant to a particular audience. In short, you need to know the needs of your target audience then provide them with content they can identify with.

Assess your target audience and find out from them about the problems and issues they are facing.- Ask yourself how you can go about helping them based on the resources available to you.- Which mode of communication would be most effective for your audience?- Look at the different businesses and find out which ones are likely to thrive on social media and Google searches. You will notice that the most successful businesses are the ones which have great blogs, videos, podcasts and graphics being used to carry out marketing

Refresh Your Local SEO Strategy in 2014

Assess your organization's marketing plan so as to decide how much time or money you are willing to allocate to it. Come up with fresh ideas that shift focus to creating online marketing strategies for content. You should also do your best to ensure that you establish social media presence that is legitimate. As hard as some of these concepts may seem, at the end of the day, they are likely to have a positive influence on the local SEO especially in 2014.

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