Law Firm Web Marketing


How Local SEO & PPC Can Empower Your Law Firm Web Marketing Strategy

Web  MarketingThere is a saying, with great power comes great responsibility. Having created a website for your law firm, can you maximize its full marketing potential? Two powerful avenues in the search marketing realm are local SEO and PPC (Pay Per Click) advertising. These search marketing techniques can drive new and qualified traffic to law firm's website, and quickly too.

While many firms prefer to hire search marketing experts, many others prefer to follow the old tried and tested routes. So without further ado, let’s check out some strategies which can make SEO and PPC work in favor of your law firm web marketing.

Claiming and Optimizing the Firm's Google+ Local Page

If you represent a local law firm, you're seeking to get a web traffic from local areas. By using your firm’s Google+ Local Page, you can actually make a big difference in the outside world. All you have to do is claim and verify your Google+ Local page and keep it active. This social credibility has been known to provide higher Google rankings for local businesses.

In addition to claiming and optimizing your firm's Google+ local page, some things you can do to make your social presence more prominent include:

  • Upload videos or info-related graphics pertaining to your legal practice.
  • Get listed in the local directories and connect the links with your account.
  • Connect your social media accounts so that people know what to visit when they check your Google+ page.

Doing Website Optimization to Help with SEO and Boost Conversion Potential

These days, you have to play smart to make sure you enhance your web presence optimization efforts. In order to gain maximum exposure, you have to make your visitor’s experience memorable so that the visit turns into a positive experience for the person visiting the page. A successful conversion will not only win you loyal customers, but also help improve your ranking in the virtual world.

By using a series of web analytic tools and website testing tools, you too can actually convert visitors into potential customers, all by a series of checks and tests. Imagine yourself to be in your visitor’s situation. What would you like to read on a law firm’s website/Google Page when you are visiting the web page? You would want to read something interesting as well as relevant, something which relates to your area of specialization, right? Well, the moment you manage to get the answer to this question, you have managed to hit the nail on the head.

Bidding High Enough in PPC so Ads Show up in the Top Premium Listing

PPC advertising centers on Google AdWords, Yahoo Advertising and advertising on Facebook. However regardless of platform, your bids play a very important role with respect to the placement of your ads and CTR. In order to get the most out of your PPC bidding campaign, you should make sure that you use probable conversion rates in order to identify and choose maximum bid prices for your keywords.

If you get into the nitty gritties of PPC campaign management, then you will find that Yahoo offers a minimum bid of 10 c, Google 5 c and Bing around 1c. So now you would get a fair idea on why it’s important to pick and choose your bid carefully so as to avoid any kind of wasteful spending.

If law firm web marketing is the agenda of the day, you should make sure you do is very strategically so that there is no scope left for any kind of confusion or error. This should, at the end of the day, be a well planned strategy which when executed, leaves your firm with revenues and no losses.


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