Local SEO involves making strides for a website (both onsite as well as offsite) to improve its position in Google local search. For most websites, search engines can be a major source of free visitors and these are quality visitors with high conversion rates.
Local SEO often times involves planning the optimization strategy of a business with multiple branches or associates in different cities so that it ranks high in the search engines for local searches for that particular business.
There are two main approaches to geo-local SEO with multiple target - have separate websites for each city or town where the business is located or have a page for each city where the business has a branch or office.
Increasingly, it has become apparent that having a single website for a business with pages for each city or town is the more effective and economical option for local SEO. When there are multiple domains for the same business, it is likely that the customer will be confused regarding the authencity of the website. Have multiple domain names can be expensive due to the registration , renewal and maintenance expenses for domain names as well as web hosting.
By having a single website with separate pages for each location where the business has an office, branch or business associate can greatly reduce the time and effort spent for link building needed for local SEO. For the main product or service sold by the business, links can be built to the home page of the website, while for local directories, listings and yellow pages links should be provided to the relevant local page of the website. The city specific internal pages also benefit from the links that have been built to the home page of the website.
When undergoing geo-local SEO, the firm should decide whether they use to use single pages, directories or subdomains for each city or town based on their personal preferences.This boosts the local ranking of the website, and customer searching for a product or service provider in a particular city or town will be easily able to contact the seller.
A propperly run geo-local SEO strategy should also ensure that the content for each local page is completely unique to the city and not duplicated in any manner. They should avoid making minor changes in the content for each city,It is important have a real physical local address and unique contact number for each city, so that local customers can personally visit if required. This will also improve the conversion rate. A map should be included to give directions to potential visitors to the website.
Created local pages for the website in popular directory sites like Google Pages, Yelp. For a multi locational company, they should avoid including any location specific information on the home page to avoid confusing search engines. Additionally the name, address, phone number should be provided only on the city specific local page, and should not be combined with other locations, to avoid creating confusion. Following these guidelines can greatly improve results of a multi-city geo-local SEO strategy.
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