When the term "Audit" is mentioned, many people become a bit anxious or uneasy. This fixation has come about from the traditional role of tax or financial audit. People expect the auditor to dig out some not-so-good facts about a business or its financial position.
Well, an SEO audit is intended to unearth any weaknesses or bottlenecks in a website, and what opportunities reveal potential improvements for advanced rankings. Awareness results in action items. And when it comes to SEO, taking conscious action to improve your SEO, your ability to earn quality cases multiplies ten-fold.
Below are some general principles that define solid local SEO audits. Look for these components when hiring a firm to audit your site and it's local search engine presence.
A website will achieve high rankings if it is properly optimized with minimal complex coding sturcutures (and thus maximized load speed). This entails creating the right web design, making it search-engine friendly, and ensuring the content is unique and of top quality .
Moreso, website optimization deals with the technical components of SEO and how efficiently search engine spiders crawl and index a website. This aspect of a solid SEO audit, although critical, is often overlook by most SEO companies. This even more vital for ecommerce and enterprise level SEO audits, like those provided by www.ClickCentricSEO.com.
An SEO audit of a law firm website will shed light on the effectiveness of the on-page SEO - that is, quality of content, use of keywords, internal linking, and other on-page factors. In essence, on-page SEO is the necessary foundation for a site to rank highly.
For instance, an SEO audit will examine whether the URLs follow a good naming convention, in addition to titles, meta data, and page copy. The questions are: are they user-friendly, SEO-friendly, and concise? Do they have the relevant keywords used appropriately?
Overtime, you will need to earn or build backlinks to your website in order to boost keyword rankings and authority. Backlinks come from all types of web properties, such as videos, blogs, social media profiles, directories, and much more.
However, some of the links will be of low quality (e.g. irrelevant or sketchy sources, over-optimized anchor text, or general spam). Instead of improving rankings, poor quality links can get you penalized and deindexed from Google. A legit SEO audit will identify the strengths, weakness, and threats of the backlinks pointing to your website.
Social media has become an important marketing tool, and actually impacts SEO. A good website needs to incorporate social media strategies into its design. Besides attracting and engaging the users of social media sites, the website should build long-lasting trust. An audit will check factors that may be undermining the confidence and trust. These include; malware, hidden text, cloaking, and keyword stuffing.
Off-page SEO influences the way search engines algorithms will rank the site. Factors such as popularity, authority, and activity will dictate the success of the website. How popular is the website? Is it an authority? How do reputable sites such as Alexa, Domain Authority, PR, and Page Authority rate your website? A proper local SEO audit will address these questions.
The competition amongst websites is mind boggling. The entry of millions of websites into the market makes maintaining a high ranking a nightmare. But how do you gauge your competition? Well, a firm offering audit on SEO uses specific tools to see what your competition is doing to remain of the first pages.
The primary goal of conducting an SEO audit is to ascertain whether the SEO strategies deployed are actually working. Also, it helps gauge the performance of the website against the best in the industry. It is therefore beneficial to make the exercise part of periodic assessment. By employing good local SEO audit, a user is more assured of the website ranking highly as well as becoming an authority.
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