Local SEO audits are highly valuable for law firms, not only to expose the weaknesses of a website, but also to identify any opportunities for potential improvements to boost keyword rankings. Investing in a local SEO audit is a quick and effective way to evaluate the optimization of your webpages and plays the role of the very first step of building a SEO-friendly website that can help promote your brand and attract the target visitors.
Below are some of the most significant components that you can expect from a professional and comprehensive local SEO audit.
A local SEO audit of your law firm's website will study the on-page optimization and its effectiveness, which is all about the quality of content, internal linking, proper use of keywords and several other factors.
The on-site SEO component of the local SEO audit should also including assessing your webpages for identifying whether it uses unique and relevant meta descriptions, title tags, meta keywords and SEO-friendly URLs as these attributes are considered by Google to determine the search engine ranking and relevancy of your web pages for targeted queries. It also checks whether you have included your contact information on the homepage and the concerning pages.
In order to improve the rankings and authority, you need to build or earn backlinks to your law firm's website. Backlinks come from various web sources including blogs, videos, directories, social media profiles etc. But, those links must be of high quality as poor quality backlinks can lead to deindexing from Google.
An efficient SEO audit lets you know the flaws and strengths of the backlinks to your business website. Although some local SEO providers do not scan and audit the backlink profile during a local SEO, the most proficient local SEO companies will take the time to review this vital aspect of your firm's SEO efforts.
A local SEO audit lets you find out your law firms listings on the web and also what they say about you. It may include checking out top local directories for mentions (or "citations") of your business. You can see what information they carry about your law firm including your important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
According to local SEO company, Traverse City Top of Mind, a citation audit for Google local SEO is equally as vital as backlink audit for organic SEO. You can learn more about this important differentiation by reading the 2015 SEO guide at Top of Mind.
Social media reports of an local SEO audit helps to get a clear picture of your social status on Facebook, Twitter, Google+, LinkedIn or Foursquare. It ensures whether you are using these essential tools to spread the word about your business and engage with your customers as well as the extent to which your customers liking and appreciating your business. Social media is not only a major marketing tool, but it also affects the SEO. An audit checks the factors that influence your website's trust such as hidden text, malware, keywords stuffing and cloaking. You can understand how you can get more social and expand the social-web presence of your business better.
The way a site is ranked in the algorithms of search engines is highly influenced by the off-Page SEO factors. Conducting a local SEO audit helps to address all the questions regarding the popularity, authority and the activity of your business website. It also examines the ratings of your website by several reputable sites including Domain Authority, Alexa and Page Authority. These factors explain the affluence of the website or your law firm.
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