Law Firm Web Marketing


Tips to Establish a Mobile-friendly Local Marketing Strategy

Mobile Digital MarketingWhether you have accepted it or not, our world has gone mobile. From the soccer mom to the CEO, we are all on the move. Our mobile devices seem like natural appendages that we were born with rather than a purchased addition to our daily lives.

This is the understandable standard of the modern day consumer and all businesses that function in today’s world need to take heed. As busy consumers, managers of family, and 9 to 5 employees and employers, home is pretty much everywhere. If a business wants to thrive in any market it has to listen to the consumer, and the consumer is saying; catch me if you can.

Understanding the Nature of Mobile Search

When utilizing mobile devices is a consumer’s prime source of information, business need to understand the importance of the local content more often tendered during a search engine mobile search. 94 percent of smartphone users are searching for a location. 51 percent visit those locations, 48 percent called those locations, and 29 percent made purchases from those locations. These are significant numbers that suggest the imperative need for SEO strategies to be locally tailored.

Out of 1.3 billion Facebook users, 390 million of them only use mobile devices. This is a massive amount of potential consumers to alienate by not having your company optimized for mobile search engines. Your clientele as a businessperson and a small business owner in particular will be derived from local patrons. It is in our nature to seek out propitiousness. The closer the establishment we are looking for is; the better chance that it will be our selection. This again is why a local SEO strategy is a game plan worth implementing.

Developing a Mobile Digital Marketing Strategy

Local businesses can easily highlight their establishment on the mobile search engine scene with basic knowledge. For one, customize your local SEO strategy to target Google and Yelp, who according to Jori Ford, the head of SEO at Spothero Inc., are the only listings that matter. You’ll want your company description to include your service or product type in its rightful category.

You need to list specific information like your store hours and direct phone number. The more information given, the better chance you have of a consumer checking out your listing over your competitors.

Consumers respond to ratings. The average consumer relies on reviews and ratings to determine their choice of business. Host a section of ratings and reviews on your site. This is undoubtedly an effective SEO practice. Connect to Google Webmaster Tools, Google Analytics and Google+. This will make you visible in local search terms. Nifty tools will attract a consumer to your site over others every time. Features like click to call, local map tracking, and social posting are conveniences that are often sought out by consumers.

Lastly, all of these tips to help you prepare a mobile-friendly SEO plan are for not if you don’t prepare yourself for the positive reaction to your efforts. 3 PM to midnight are peak hours for consumers contacting local businesses that they found through a local business mobile search engine. 75 percent of customers believe that it takes too long to make contact with a business over the phone. If you don’t answer when a customer reaches out, you will in turn miss out on their patronage.


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