The web is now buzzing with various exciting opportunities that offer ways to increase your revenues though Local SEO (Search Engine Optimization.) With the fast penetration of the Internet in every nook and corner of the U.S., now searches for legal representation and counsel are happening from many local areas.
As per the latest reports of Google, about 8.3 million searches are now being done for “lawyers” on search engines alone. Therefore, local Internet marketing for lawyers offers many opportunities to capture relevant searches that could result in a huge case.
Local online marketing for lawyers is much more cost-effective than a phone book, television, or radio advertisement. These channels offer limited information and ad exposure. But in case of website marketing, you can obtain top search engine visibility from your prospects and target customers. The cost of impressions for a PPC ad or organic search placement is significantly less than a print ad. And when users hop on Google to find a "personal injury lawyer in Dallas, TX," that's just what they want.
Many lawyers still prefer newspapers, TV, law directories and similar advertising mediums. Though few attorneys may have got some success with these venues, but the real question here is that how much returns they are getting on their investment. In most of the cases, search engine optimization campaigns are highly cost effective and can generate long lasting results. While newspaper ads or direct mail campaigns are recycled or thrown as waste, local website marketing for lawyers continues to generate quality leads for them. Now the lasting effect of this kind of marketing means that your marketing budget is being well utilized and generates more revenue for you. Maximum leads with less money, as well as quality of leads, make local Internet marketing for lawyers a clear choice where they should spend their marketing dollars.
As we discussed above, SEO can help you in getting higher rankings on major search engines resulting in higher traffic to your site and more business. Companies providing local SEO services for lawyers actually work for maximizing their online exposure. All major search engines such as Google, MSN/Yahoo and Bing now show results depending upon the location of the user. Therefore, if your site is optimized for local SEO, you can gain better ad exposure from in-market users.
A good local SEO company will target keywords of local/geographic relevance combined with practice areas keywords (for example, "Atlanta criminal defense attorney".) This can rank the site of an Atlanta-based attorney on the top of search engine result pages for queries that relate to criminal defense. They will choose the keywords that are used by relevant clients for searching lawyers in their area.
Aside from this, providers of local SEO services also use other Internet marketing techniques, such as manual directory submission, PPC marketing campaigns, article and blog submission with links to your site, and even social media marketing. These services are starting to replace traditional forms of marketing and serving ideal for law firm web marketing.
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