The aim of content marketing is to attract and retain customers and clients by consistently producing and curating relevant content for the purpose of changing or enhancing consumer behavior. It is a continuous process which should be weaved into your overall law firm marketing plan.
The content can be produced as news, videos, e-books, email, photos, how-to guides, online contests and many more. If you run a local law firm, smart content marketing will earn you greater exposure and establish your brand name. Here are 5 creative content marketing ideas that can work wonders for your firm.
Publishing great content that is relevant to your legal practice is absolutely critical in today's legal marketplace. Writing for your audience is a brilliant way of connecting with them by directly addressing and answering the questions or queries they may have.
It’s even better if you can create this content yourself but if writing isn’t exactly your strongest point, hire someone who can churn out some great articles for your blog. For example, you could start with top 10 lists, best practices for your legal niche, tips for handling a specific dispute, etc. Make sure the articles or videos are expertly done, beautifully crafted and thoroughly engaging so that you can make the most out of your marketing strategy.
Covering local news and events is a simple but highly effective content marketing strategy to get your brand noticed. People who stay within a given community tend to follow local events quite keenly because they have a sense of ownership to what happens or goes on around them. Making this news available to them on your website or through your magazines can earn you faithful customers who will start identifying with your brand.
During local events, investing in a brand sponsorship another creative way to go above and beyond.
Even though you will need to spend some money on a couple of prizes, the number of local people taking part and the new potential leads you will get will be worth the cost. Budgetary constraints? You actually don’t need to offer expensive prizes so as to get participants.
A couple of fancy water bottles, nice-looking backpacks or branded diaries may be enough to draw many users. There are websites which help you to set up contests within a short time so check them out.
Although you might have some killer content published, getting it exposed is a whole different battle. Below are a few strategy ideas to help make your content marketing efforts a bit more impactful.
Leverage the immense power and potential of social media networks to make sure your business is well known in the local community. Social media platforms are critical for successful online marketing and brand awareness. Create and actively utilize social media channels where you can connect with your customers. As more of your content gets shared your reach will increase and your audience will grow. However, social media, if approached haphazardly, can break your business. If you don’t have the skills, get someone who knows how to do it.
Email marketing is a clever way of getting new customers to engage with your business, as well as maintaining a constant communication stream with your existing customers. The more you stay in touch with your customers, the more they will think about your brand and the greater the likelihood of the new ones converting into loyal fans. Encourage new visitors to your website to subscribe for your newsletter by giving them a bonus item such as a free e-book. As you patiently nurture them via email, they will start buying your products.
At the end of the day, creative content marketing is a strategic activity where you use useful, relevant and interesting content to attract new customers. For it to work, it needs to be done in a clear and concise manner where the intention is well pre-defined. If you hit the right notes, you will reap the fruits in due course.
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